Good Practices on the Mobile Social Web

Mobile Social Networking
Near future scenarios: heightened relational
experiences among technologies, environments
and humans

Trebor Scholz
Department of Media Study
trebor@thing.net

Creative Commons Attribution-NonCommercial-ShareAlike 2.0

Wednesday, November 28, 2007 1

http://www.eshopafrica.com/acatalog/Ga_Coffins.html


Today, we are taking our online friends with us
into the city and do things with them.

networked sociality in meetspace and in traffic
http://tinyurl.com/22ke9m


56% of the world population
(6,7 bn) are mobile phone users

2009 3 billion cellphone users worldwide


Typology
rating, reviews
social games
tagging
virtual world
barcodes
dating
location based services

mobile wikis


Data driven (form is separate)
Music
Mobile content (text, audio, video)
Ringtones
AJAX
Voice Games
The Mobile Social Web
Mobile search Services
3rd Party applications
Micro payments SMS
Multilingual
Identity, phone as extension of one’s persona
Location metadata
Navigation
Convergence
Portable, light, small, fits in pocket
Awareness
Open API
Small screen
Battery


Datablogging is a collaborative blogging platform that allows for
extended data fields to be added to blog posts. http://tinyurl.com/35hq5d


Small attention span, multitasking, always on, anywhere, expensive

Internet IM
Mobile SMS
personalized expression
very conversational
spontaneous
short
threaded
instantaneous
high social bandwidth (emotions) transient dialogues
reach
less hassle
Internet Email
most connected
rich messages (persistent storage)
Express emotion in IM


More than nine out of 10 12-year-olds in the UK now
have a mobile phone, a survey has suggested.

Almost 80% of the young people who took part in the
research said they felt safer having a mobile and that they
had a better social life as a result.

http://news.bbc.co.uk/2/hi/business/5358784.stm

Frequency with which mobile subscribers accessed social networking sites in the US, UK, Italy,
France, Germany and Spain during the 3 month period ending June 2007.
Source: M:Metrics, Inc., Copyright © 2007

http://www.accuracast.com/searchdailynews/mobile7471/123millionvisitorstomobilesocialnetworksinjune/
http://www.flickr.com/photo_zoom.gne?id=1150997139&size=o


Good and bad mobile phone practices


Cellphones while driving

Cellphones in restaurant, cafes, etc

Cellphones in everyday encounters

Cost- charge per data per kb


http://tinyurl.com/35cltv
http://tinyurl.com/2j8mku

Continuous
Partial
Attention


The Pew Internet and American Life Projects surveyed more
than 1200 professionals in 2004 about their prediction of the
next decade of the Internet. They saw a more ubiquitous
Internet embedded in miniaturized devices, clothes, cars,
appliances, and they thought that quot;these networked devices will
allow greater surveillance by governments and businesses.quot;

http://www.youtube.com/watch?v=RNJl9EEcsoE

Facilitating arguably isolationist quot;conversationsquot;


We meet and “friend” more and more people in a
mobile world. At the same time individuals
experience more and more isolation and anxiety.
http://tinyurl.com/2w2k94

Sterling is aware of the netherworld of networked
labor when he draws parallels to coal miners,
clarifying that today's coal miners of sorts may
well have pristine white skin. (They sit, type and
stare at screens. All day, every day. It ends up
hurting them. It hurts them in ways that are slow
enough and subtle enough to steal up on them.
Shaping Things 134)

http://tinyurl.com/2nwnps


A Vertigo of Choice

Today, we are swamped with trivial choices, which plague
us with anxiety and depression. Noise is shot at us with
increasing speed. Every step you make, every breath you
take-- you have to respond to one influx or the other.
http://tinyurl.com/2zo3yl


The more we teach this megacomputer, the more it will
assume responsibility for our knowing. It will become our
memory. Then it will become our identity. In 2015 many
people, when divorced from the Machine, won't feel like
themselves - as if they'd had a lobotomy.
Kevin Kelly:
http://tinyurl.com/2xogfc


By the time they complete their
A levels, ... children have racked up:

10,000 hours playing video games
200,000 emails and texts sent
and received
10,000 hours of digital mobile phone use
20,000 hours of watching TV
500,000 TV adverts watched
just 5,000 hours of book reading

http://tinyurl.com/yobpmz


The first time I saw internet addiction officially
announced as a problem among China's youth was
in an article about a December, 2006 report from the
Central Committee of the Communist Youth
League. The report estimated that more than two
million Chinese children and teenagers were
addicted to the internet. The situation was called a
quot;severe social problem that could threaten the
nation's future.quot;

http://www.pewinternet.org/PPF/p/1199/pipcomments.asp

Bullying by mobile phone

“Mobile phones are a popular choice for bullies. Text
messages provide complete anonymity. Many pay-as-
you-go mobile phones can be bought over the
counter and do not require proof of identity, nor is
any record kept of the new owner. Calls made from
these types of mobile phone are difficult to trace.”


The context of the experience is hard to predict.

http://tinyurl.com/2fzcmw

http://www.totalobscurity.com/mind/e-leash/

Mobile Social Games
Mobile data not just for
work but also for leisure

piratesmobilemultiplayer.com


http://tinyurl.com/2rb5ea


When I walk through the streets of Brooklyn my cell phone
gets short SMS reminders from the land of Google calendar
that get me going.

http://tinyurl.com/2b2769


Then I sit in the park or cafe and enjoy the availability of a
free wireless network. Its node just communicated with my
laptop, both are amenable to each other until there is a
stronger commercial signal that may overwhelm them. This
battle over free or for-pay wireless network matters- free
networks set expectations. Why would I go to elsewhere when I
can get access here for free?

http://tinyurl.com/ysldw6


31


Tête-à-tête of things? A “thing-ly” takeover?
Do you hear objects whisper to other networked objects?

http://tinyurl.com/2ts2qe

Networked objects are around and they make some things
easier and they join our conversations by contributing
data. We often attach affect to these networked things.
How do all these things make us feel? Will children
demand even more “screen time” from their parents?

What would an emancipatory relationship with a
networked object look like? Should we assume that
there would be no exploitation of labor, no class
differences, no poverty, no people without heath
insurance, and no people without access to hardware or
the network of networks in that near future scenario?
What would a quot;unaligned alliancequot; of networked objects
look like?

http://tinyurl.com/28o5ff


New fences in the public sphere(s)

We already co-inhabit, co-perform in one world with all these
networked objects. We experience the convergence of web
technology, wireless networks and portable devices.

http://www.ambientdevices.com/cat/images/GreenOrb_onwhite.jpg

New fences in the public sphere(s)

http://tinyurl.com/2w6v6o


For the obscenely wealthy- Rem Koolhaas' Broadway
Prada store offers a service that charges the object of
your desire to your credit card merely by exiting the
store with it.

http://tinyurl.com/35hq5d


The UPS delivery guy
brings up that package
from the gallery and I
sign for it. I sign on a
device that beams my
signature right to the
UPS mother ship.

http://tinyurl.com/24foox


Open Gardens


Closed versus
open standards

Open is the new black

http://tinyurl.com/ynntz7
http://tinyurl.com/28y4uo


Our Own Rules for the Social Web and the
Power to Enforce Them


How do we exercise our power? By what protocols and
agreements, tools, and policies to manage the
asymmetrical relationship between platform owners and
users ?


One ID or one storage
place for profiles

One Friends list –
mobile phone and online

One subscription service –
RSS, widgets…


Bill of Rights

We publicly assert that all users of the social web are entitled to
certain fundamental rights, specifically:
or co-ownership (Hodder)
Ownership of their own personal information, including:
- their own profile data
- the list of people they are connected to
- the activity stream of content they create;
Control of whether and how such personal information is
shared with others; and
Freedom to grant persistent access to their personal
information to trusted external sites.

http://datasharingsummit.com/Bill%20of%20Rights


http://tinyurl.com/3bjgd7


We own our navigational access stream


We own the list of our friends

We own the list of our friends


Text

We own our location

http://www.brickhousesecurity.com/mommy-child-locator.html


Bill of Rights

Sites supporting these rights shall:
Allow their users to syndicate their own profile data, their
friends list, and the data that’s shared with them via the
service, using a persistent URL or API token and open data
formats;
Allow their users to syndicate their own stream of activity
outside the site;
Allow their users to link from their profile pages to external
identifiers in a public way; and
Allow their users to discover who else they know is also on
their site, using the same external identifiers made available
for lookup within the service.

http://datasharingsummit.com/Bill%20of%20Rights


http://openid.net/

Profile and registration data: How do we quantify
and manage profile data across lots of different
sites. This is your first/last name, email address,
avatar, etc. All of these create your profile.

Profile update push: I’ve updated something in my
profile and now I would like to push it to all of the
sites that use this data. New email address? Great,
push it out to all of the sites (or IMHO - get it from
on place all the time). http://tinyurl.com/26c36h


Sites to visit


Moblr is a mobile video community.
Videos shown on Moblr have been submitted by
Moblr members, they have been shot either
through a camera phone or any other device that
allows video capture. It is free to publish your
videos.


Mobiles2Go
GPS phone
accurate to within 10-20 m
Receive texts when a phone enters
or leaves a zone


tagging

Access Delicious bookmarks on your mobile


Dodgeball Rabble
Flagr Socialight
Friendstribe Treemo
Hobnobster Twitter
Jambo Veeker
JuiceCaster Wadja
Moblabber Zemble
Nakama Zingku


- end -

please direct comments, additions, etc
to trebor@thing.net


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