Take a little more than an hour to learn where the Internet is going, and what you should start planning for now to compete in 2012.
In this webinar, Blizzard Internet offers future predictions on hot topics including: Pay-Per-Click Marketing, content, video, local search, e-mail marketing, mobile, news, reviews, social, and more.
Consumers are becoming savvier, researching in more places, and your online competition is only getting stronger.
Are you ready to take on the next five years? Here are some important questions we’ll be reviewing:
* What are you doing to increase your Click-Through-Rate (CTR)?
* Are you properly managing your online presence?
* Are you actively seeking good, qualified links?
* Are you updating your site regularly?
* What are you doing to deepen your relationship with your guests?
* Is your online marketing and advertising budget competitive enough?
Learn what Google wants from you! Don’t miss out on an opportunity that may help put you ahead of your competitors.
For the full webinar on-demand, please visit http://newsletter.blizzardinternet.com/webinars
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Online Marketing in 2012: Future Trends in Online Marketing for Hotel, Resorts and Vacation Rentals
1. The Next Five Years: Focus on the Hotel,
Resort and Vacation Rental Market.
By Trent Blizzard, President
Blizzard Internet Marketing, Inc
www.blizzardinternet.com
5/6/2009
2. Growth of online revenue slows
Decreasing visitors, increasing research
Depth of interaction with buyer deepens
Online competition increases
Increased barriers to entry
Savvier consumer behavior:
Researching multiple websites
Social Internet new Word of Mouth
5/6/2009
3. #1 Organic’s power stolen by:
PPC
Fresh content
Personalized content
Video
Local search
Mobile
News
Reviews
Social Search
Not Stolen by Yahoo or MSN
5/6/2009
4. High quality referrer links
Good content / Fresh content
Good user experience
Broad presence (local, video, news, etc)
Future Predictions: websites with high CTR,
low bounce rates, broad web-presence, niche
web-presence and original content will
outperform.
Expect barrier to entry for new sites.
Microsites out
Quality listings on other sites, in.
5/6/2009
5. Sites that refer qualified visitors are growing in
numbers
Portals
Destination Guides
Niche Resources
Consumers are researching in more places
These sites are growing much faster than direct
competitors
Human and financial resources increasing required
to manage this powerful area.
Search engines will continue to reward sites that
are represented in quality resources
5/6/2009
6. Growing component of online marketing
Will grow bigger than manageable by most
businesses
Give an advantage to businesses that please
their guests
Customer support may move into this area
Increasingly OK to “reach out” to potential
customers
Single biggest area of Risk in the future
5/6/2009
7. It is rapidly becoming more cost effective to
convert a current visitor to a customer than
bring new visitors.
New online marketing language will include:
Landing pages
A/B testing
ROI
Conversion ratios
Permission marketing
Call to action
5/6/2009
8. Email marketing will become more important.
Very cost effective
Turns visitors into bookers
Effective for maintaining relationships
Scales efficiently
Becoming more sophisticated
Segmentation
Deeper integrations with web visitors, CRM,
Direct/Tele marketing
Watch out for SMS
5/6/2009
9. Greater focus on measuring ROI
Developing in-house marketing specialist
Training an internal DIY team to handle many
tasks:
Email marketing
Social internet / Reputation management
Content creation
Data / CRM integrity
Greater focus on reaching out to guests via
telephone, email, twitter, etc.
5/6/2009
10. Email marketing
Stay in touch with your guests… Deepen the
relationship through email, social networking, etc.
Increase conversion rate of your web visitors
Manage your reputation
Develop in-house talent
Feed Google’s many algorithms with good
content
5/6/2009
11. Webinars:
◦ All About Google: Google and its Many Algorithms
June 10th, 2009 12:00 PM - 1:00 PM MDT
◦ All About Google II: Local Search
June 17th, 2009 11:00 AM - 12:00 PM MDT
◦ All About Google III: Keyword Research
June 24, 2009 11:00 AM - 12:00 PM MDT
◦ All About Google IV: How to Track your Search Engine Rankings
July 8, 2009 11:00 AM - 12:00 PM MDT
Workshops:
◦ All About Google
July 14th, Las Vegas, NV
◦ Listings and Link Building Workshop
July 15th, Las Vegas, NV
◦ Google and Foundations
September 9-10th, Glenwood Springs CO
◦ Listings and Link Building Workshop
September 30th – Oct 1st, Glenwood Springs
5/6/2009
12. Website: www.blizzardinternet.com
Blog: newsletter.blizzardinternet.com
Email: info@blizzardinternet.com
Phone: 888-840-5893
Address:
Blizzard Internet Marketing, Inc
1001 Grand Avenue
Suite 203
Glenwood Springs, CO 81601
5/6/2009