2. Key #1:

3. Before you can generate leads from your website, you
must know your audience.

4. When you understand their language, you can speak to
them in a way that makes sense
to them.

5. The more you understand their specific pains, problems
and desires, the more you can communicate with them
and show that you ‘get’ them.

6. Key #2:
Have a
Compelling
Headline

7. Once you’ve clearly defined your audience, you need to
create a headline on your website that captures their
attention and makes them feel as though you are speaking
directly to them.

8. The importance of this cannot be understated.

9. You have very little time to engage your audience
before they become distracted and move on to
something else.

10. Key #3:
Offer
Something
Valuable

11. In order to establish knowledge & authority, provide
information that is valuable to your audience.

12. Information is everywhere, but if you provide what you
know from your experience is the most crucial information,
and package it in such a way that the information is
presented in a compelling and well-organized manner, it
will be of value to your audience.

13. Good choices for the types of products you could create
include free ebooks, reports, white papers, videos and
webinars. (This free report is one example.)

14. Key #4:
Capture
Leads

15. There is no point in generating leads on your website if
you’re not going to follow up with them. Some people may
become a client the first time they visit your site, but most
are not yet ready to purchase your product or service.

16. When you capture them as a lead (by providing something
of value, as discussed in Key #3), you can keep in touch
with them and develop a relationship where they know
and trust you.

17. Key #5:
Write
Epic
Content
Key #5:

18. Once you’ve captured a lead, you’ll want that contact to
stay engaged with you.

19. The best way to do this is to write epic content and share it
with your list on an ongoing basis.

20. There are a number of benefits to doing this.

21. Your leads will stay engaged with you. They
will learn to turn to you as an expert in your field. They will
share your epic content, helping to generate even more
leads.

22. And most importantly, you will be top of mind, so they will
reach out to you when they are ready to buy.

23. Get instant access to a 4-part video series (for free)
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