Twitter Tactics talk for Emory University's Center for Injury Control. Audience: academics, researchers, practitioners, organizations.

1. Tressie McMillan Cottom
Sociology, Emory University
www.tressiemc.com
@tressiemcphd
#ECICTT

2. Newsletters
• Listservs
• Static
• One-way
Blogs
• Static
• Broadcasting
Microblogs
• Dynamic
• Two-way
#ECICTT

3. INTENT
• Purpose? Audience? Integration with other
communication tools?
• The Case of the Overactive Facebook Revolt
#ECICTT

4. #ECICTT

5. #ECICTT

6. #ECICTT

7. PLEASURE BUSINESS
Jokers
Bots
Celebs
Networkers
Information
Marketing
#ECICTT

8.  You need a well-established brand to derive
value from twitter as a Broadcaster:
• Established Media Orgs (CNN, MSNBC, AP)
• Oprah
 For almost everyone else, you need to
ENGAGE.
• Even POTUS engages
#ECICTT

9. Replies
• Think back to your purpose for twitter. Who you
reply to should be aligned with that purpose.
Lists
Favorites
#Hashtags (#ECICTT; #followanadult)
Tweet Archives (Storify, Chirpstory)
#ECICTT

10.  Don’t be afraid to have a human voice.
 Use tools to automate, keeping ENGAGE principle in
mind. (twitter clients, metrics)
• Hootsuite, Archivist
• Metrics for marketing, proposals, research
 Integrate with existing communications: email
signatures, CVs, websites, printed materials
 Hands down the best resource is at LSE
 All of this can be found at www.tressiemc.com
#ECICTT