Idea to launch: 13 lessons learned from a product manager

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Tricia Cervenan

Technologie

@triciacervenan2
building apps =
thousands of decisions

@triciacervenan3
lesson #1
don’t create just another
“me too” app

@triciacervenan4
850,000 iOS apps
700,000 Android apps
60% of apps in App Store
have never been
downloaded
Source: Apple 2013 Q2 Conference Call, Bloomberg, Apptrace.com

@triciacervenan7
lesson #2
your first idea isn’t always
the best one, but its
important to start

@triciacervenan8
lesson #3
you have 30 seconds to
get someone to fall in
love

@triciacervenan11
lesson #4
navigation is the single
most important decision
you will make

@triciacervenan13
lesson #5
the HIG and design
guidelines are your best
UX resource

@triciacervenan17
lesson #6
use common icons

@triciacervenan19
lesson #7
give feedback

@triciacervenan21
lesson #8
use a second orientation
when the user can benefit
from it

@triciacervenan22
lesson #9
build for the next OS

@triciacervenan24
lesson #10
user test, often

@triciacervenan25
lesson #11
QA for the unknown

@triciacervenan26
lesson #12
be descriptive with your
name

@triciacervenan28
lesson #13
target the right keywords

@triciacervenan29
how many apps show up for
that result?
how will people search for
you?
what does instant search show
when you start typing?

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