1. Our Client: AdvantageCS.Com
Who they are:
Local software company
Business goal:
Providing leading premium in-house
fulfillment software for medium to large
publishers
Online strategy:
Provide information for potential
customers
2.
3. Business Context
Local Software company - software suite for
publishers
Medium to large size clients
High price product; at least 6 months to finalize a
purchase
Our project focus: public website
Minimum resources devoted to website
5. Branding: Evaluation
Weakest point
Not visually engaging - Bad for a software company
It is a market leader, but you can’t see it from the
website
“I don’t know their reputation, but their company is
the ‘proven leader’ blah, blah, blah” (From User
Testing)
Did poorly on surface credibility in our heuristics
6. Branding: Recommendation
*** Use website for branding ***
Highlight company achievements and market
leadership
Add graphics & flash
Show staff bios & photos
Invest on a really good homepage
7. Branding: Recommendation-Design Homepage Blueprint
Secure Login
Brief description of About Us
the company
High-Quality
Navigation
Emphasizing on Products
Global
success stories
Services
Photos or Brief description of
products and Clients
Services
Flash (Use upbeat
Contact Us
Meet our staff wording)
Some of Our Clients
Thumbnail images of clients
Advantage Computing Systems 3850 Ranchero Drive Tel: 734.327.3651 Contact Us
Inc. Ann Arbor, Michigan 4810 USA Fax:734.327.3620
8. Content: Evaluation
Too much technical jargon
Dry, unenthusiastic text
Arbitrary decision on what is public and what is
internal
“I really think it is something here, but I can’t find
it. Well, forget about it.” (From User Testing)
11. Content: Recommendation
Work on providing engaging narrative
Add emphasis with text size, color, placement…
Move staff bio from internal to public website: adds
credibility
Leverage web page real estate to add content
Shorten long pages with expandable links
12. Functionality: Analysis
Not crucial to public (branding) website
Minimum design of functions enough for business
goal
14. Organization: Evaluation
Company About Strategic Company Mission
Staff Environment Affiliations
Advantage Direction History Statement
System Module Software Pricing/Sizing
Software Packages
Overview Descriptions Demonstrations Information
Services Data Maintenance Web Network
Implementation Migration Upgrades Consultation
Conversion /Support Development Configuration
Clients Professional Controlled Youth
Target Market Consumer Newsletter Religious Books
& Academic /Trade Publications
Advantage
Newsroom Latest Newsletter
News Briefs Update
Release Archive
Newsletter
Contact Us Sales & Human Map & Gateway to the site
Headquarters
Marketing Resources Directions
Webpage
Category name
Client Area Secure Group of related pages
Access
Relationship
Latest Release Contact Us
16. Organization: Recommendation
Remove ‘Client Area’ put ‘Sign In’ in home
page
Remove ‘Environment’ from ‘Company’
Add ‘Staff bio’ to ‘Company’
Combine ‘Packages’ & ‘Modules’ into one
page
17. Recommendation: Redesign-Package and Module Page
Company Logo
About Us Products Services Clients
Products
Latest Release Text-highlights
System Overview (sometimes
replace with
Packages
graphics)
Web Module Demo
Graphics Packages
Clicking on a module
displays its description
on the text box on
Circulation and Product Order Package right hand side
Graphics Circulation Package Accounts Receivable
Toggle to expand
For subscription products and
or shrink Product Order Package inventoried products, Accounts
Accounts Receivable Receivable tracks all invoice
Campaign Management activity, all payments and their
Credit Card Authorization and Billing applications to invoices, refunds,
Customer Service and disputed invoices. Its ability
Database Recovery includes handling consumer type
Duplicate Consolidation accounts as well as large, multi-
Inventory Management volume accounts such as
Product Order bookstores. Payments – whether by
Promotion/List Management check, credit card, direct debit, gift
Royalty Management certificate, etc. -- can be entered in
Sales Analysis many ways including uploads from
Standing Order a lock-box. Also has complete
User-defined Reports/Forms multiple currency capabilities.
Optional Modules
Tel: 734.327.3651
Advantage Computing Systems Inc. Fax:734.327.3620 Contact Us
18. Labeling: Evaluation
Most labels not self-explanatory
Bad labeling impeded users’ understanding of
site organization
Jargon labels
Some labels deliver less than they promise.
Affects credibility seriously
21. Labeling: Recommendation-Redesign of Labeling System
About Us Mission Strategic
Affiliations Our History Meet our staff
Statement Direction
System
Products Latest Release Packages Demo
Overview
Homepage Services Data Maintenance Web Network
Implementation Migration Upgrades Consultation
Conversion /Support Development Configuration
Our Clients Professional Controlled Youth
Summary Consumer Newsletter Religious Books
& Academic /Trade Publications
Contact Us Sales & Human Map &
Headquarters
Marketing Resources Directions
Gateway to the site
Webpage
Category name
Group of related pages
Relationship
24. Navigation: Evidence
“How can I go back to the homepage?
(Click on the advantage logo): it’s not working”
(Type URL in the address bar to go back to the
homepage)-(From user interview)
26. Navigation: Recommendation
Put PDF documents as downloads instead of
webpage
Make affiliation logos linkable
Repair broken links
Make sure company logo is linkable from all
pages
27. Navigation: Recommendation: Redesign of Newsletter Page
Company Logo
About Us Products Services Clients
About Us
Strategic Direction Text-highlights
Company History (sometimes
replace with
Staff Bios
graphics)
Affiliations Newsletter Archive
Mission Statement (downloadable PDF documents)
Company News Graphics
News Briefs
Body
Graphics
Figures (optional)
3850 Ranchero Drive Tel: 734.327.3651
Advantage Computing Systems Inc. Fax:734.327.3620 Contact Us
Ann Arbor, Michigan 4810 USA
28. Navigation: Recommendation-Redesign of Information Architecture
About Us Mission Strategic
Affiliations Our History Meet our staff
Statement Direction
System
Products Latest Release Packages Demo
Overview
Homepage Services Data Maintenance Web Network
Implementation Migration Upgrades Consultation
Conversion /Support Development Configuration
Our Clients Professional Controlled Youth
Summary Consumer Newsletter Religious Books
& Academic /Trade Publications
Contact Us Sales & Human Map &
Headquarters
Marketing Resources Directions
Gateway to the site
Webpage
Category name
Group of related pages
Relationship
29. Navigation: Recommendation
Put PDF documents as downloads
instead of webpage
Make affiliation logos linkable
Repair broken links
Make sure company logo is linkable
from all pages
