Presented by Sujoy Bhattacharjee at 'Triggr The Web' on Aprl 9th, 2011

1. Lean Product Management for Web 2.0 Startups Apr 8 th , 2011 Sujoy

6. Why Roadmap?

11. Product Pipeline Thursday, January 10, 2008 16:37 Process Sales provides Concept note/MRD Dev gives feedback on MRD Dev prepares PRD POC Discuss and decide - GO/NO GO Stages Doc preps Go - No Go WIP Release Description Potential Priority Status Next Step Speed recharge: Consumer to self register Medium P1 Doc-Prep NB - MRD (11 Jan) ACT: Plug-in to be done Medium Doc-Prep GS - FWD Docs Intelli-text/BOT Integration: AI engine, interpret national/natural language text (Mobile related search) Low Doc-Prep NB - MRD (11 Jan) Voice SMS: Voice based service to Enterprises High Doc-Prep NB - MRD () IRCTC: Mobility Integration, but they don’t want to share data. 20 lac bookings,5 msgs each Server side scheduling: Feature Unicode Picture message: Feature Reli-Text: User based pre-paid religious content NB - MRD Mobile Email: Provide email on mobile from configured mail id's Locator: NB - FWD MRD Finnacle: Infosys Core banking solution - integration Talisma: Integration with their CRM Spot-On related integration: PNG: ITC: SCB: VF Messaging 2.0: SMS 2 Email: Airmail Plus:

12. The Service Roadmap W(V)ish-List Service Deliverables (Features) Mandays New Server Architecture - Design/Build/Deploy (potentially a rewrite) X LVS - for clustering Y Least cost routing (anticipation of Interconnect) Z Failover & Recovery (true sense - no manual changeover) A IP address independence (so that Server IP change has no impact) B Logs - self provisioning C Credit Control D Revenue Leakage plugged E Logs/Database auto rotation/archival/purging F SS7 integration SMSC advanced feature integration (like expiry/priority etc) Total - - - “83 Man-months effort. (4 emp X 1 year) 83!!

13. The “New Product” Roadmap W(V)ish-List Products (Candidates for Launch) Weight 5xyz Platform (full featured - search/reserve/assign content/view reports/create campaigns) 1-12 xyz Premium Billing Platform (Multiple price points) 1-12 5XXXX New Toll Free Short Code Platform 1-12 Web based Full Featured SMS Send/Receive Application (modular - ability to turn off modules) 1-12 Desktop based Full Featured SMS Send/Receive Application (modular - ability to turn off modules) 1-12 API based Full Featured SMS Send/Receive calls (modular - ability to turn off calls) 1-12 Scheduler & Rules Engine on the Web - API support 1-12 MMS Platform 1-12 Barcode Application (API & Client) 1-12 SS7 integration 1-12 Voice SMS 1-12 Application to support vernacular languagues (API & Client)

15. “ New” Product Development and Product Management Process

27. Iterative, incremental development Agile Planning & Ideation (Sprint 0) Shippable Product Deliverables that are ready to review, are ‘done’, and could potentially ship in some cases Open Sprint Review Open Sprint Review Launch Check List Concept Doc MRD Lite PRD Lite Product Backlog Sprint Backlog (Task list) Documentation Sprint Backlog (Task list) Sprint Backlog (Task list) Project Approval Deliverables that are ready to review, are ‘done’, and could potentially ship in some cases Design Test Develop Design Test Develop Design Test Develop

29. Example Sprint Backlog

30. Example Burndown Chart

31. Example Task Charts

35. Lean Product Management Usability Study Iterate in Real-Time