Maximize your business you tube channel to engage customers

Maximize your Business YouTube
Channel to Engage Customers
The rise of mobile devices such as tablets and
smart phones has made it easier for consumers to
connect to the internet wherever they are, leading
to an increase in the amounts of time consumers
spend online. In particular, there has been a rapid
increase in the amount of consumers viewing
videos online, as they are much easier to be viewed
and shared online any time of the day through the
use of mobile devices. The ever increasing amount
of video marketing consumption has led to the
prediction that video marketing is the future of
marketing

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With YouTube being the leading video
based social media platform and the
second most popular search engine in the
world, second only to Google, it creates a
fantastic opportunity for marketers to
engage on a personal level with their target
audience like never before. According to
YouTube, over 3 billion videos are viewed per
day and over 50% of videos include
comments or have been rated by users.

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A quick and cost effective way for your
company to create videos is to record on
screen presentations, which can easily be
done with screen capturing and voice
recording software such as Snagit or
Camtasia to educate users and create greater
understanding than just text alone. The
onscreen presentation videos you create can
then be uploaded to YouTube, to be watched
over and over again.

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It is also easy to produce low cost video
content for YouTube with inbuilt recoding
facilities on your computer. YouTube is a
great way to generate viral marketing and
many videos that go viral are produced on a
low budget through the use of a mobile
devices or webcam.

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YouTube is a great medium to repurpose
existing content in video format to encourage
deeper and more engaging interaction other
than text, which can be viewed and shared
between many different smart devices such as
phones, tablets and more. For example, you
could easily convert existing company
PowerPoint presentations into videos by
adding a voiceover with screen capturing and
voice recording software to explain and
highlighting products and services.

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Your company can add a video or a
presentation, which demonstrates your
brand personality on your “About Us” page
to help connect with new visitors and give
insight into your company with that extra
personal touch. By communicating your
brand personality with a video or
presentation, you can build a strong
relationship with customers by engaging
them with your brand.

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Demonstrating your products and services on your
website through a video or presentation can engage
potential customers, though providing visitors a
chance to find out more about what you are selling.
Try to promote the benefits of your product features
and service functions to show how they will be of use
to customers in aiding their lifestyle. If customers
think your product or service will be of use to them
through viewing your video or presentation, it will
get a higher amount of interest and more people
sharing your message to increase reach.

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Using videos or presentations for technical
support purposes reduces the amount of
emails and phone calls from customers
needing assistance. Videos could be
included to show how to use products and
service or by answering frequently asked
questions, for example.

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You can create videos to address the questions your
customers ask the most and create a video to
address these questions as fully as possible. This
will leave existing customers feeling satisfied and
potential customers more likely to make a purchase
as you can eliminate any confusion whilst also
reducing the amount of queries you receive. When
you have created your FAQ’s video and uploaded it
to YouTube, you can then embed it onto your
websites FAQ’s page to ensure website viewers with
questions can easily find the answers.

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You can also creating training videos on how
to use a product or service with screen
capturing software with detailed hands on
instructions which are easy to understand
and can be replayed time and time again.
Training videos uploaded to YouTube are a
great tool for businesses as they can be re-
winded, paused and played at the viewer’s
convenience, which makes them great user
guides to add to your FAQ’s page.

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Including testimonial videos allows your
company to communicate with your audience in
a more personal and compelling way. Customers
feel more confident after viewing a video
testimonial than reading text alone, as
customers can put a face to a name, which
makes the endorser appear more credible and
helps to gain the customers trust. Testimonial
videos are also more effective than text alone as
they are not only more interesting and engaging
but they are also easier to understand.

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Through uploading original and
engaging videos through YouTube, your
business can leave a lasting impression
on potential and existing customers by
capturing emotions and visual features.
The content you create should be useful
and interesting so that it encourages
your audience to share the content with
others to spread your message further
and expand reach.

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There is a great amount of potential to
spread you message to a wider audience
with YouTube as it allows you to embed
the content you upload onto other sites
such as your website blog and on your
social media pages. Video can be easily
shared and is more likely to be shared
than text or photos alone, as it is highly
engaging.

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When creating a video or presentation for
YouTube, ensure to make the content
helpful and informative to your customers
without being heavily sales orientated.
Customers watching your videos will
already be interested in what you have to
offer and you do not want to put potential
customers off with a sales pitch.

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Make sure to include branding and apply
the best SEO when creating unique
video content to link back to your
website and increase ranking, traffic and
brand awareness As YouTube is owned
by Google it ranks well in organic
searches, which is reason enough alone
for your business to set up and regularly
update a company YouTube channel.

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Maximize your business you tube channel to engage customers

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