(http://www.trimaxsolutions.com/Blog/tabid/726/entryid/470/Generate-leads-by-optimising-your-LinkedIn-company-page.aspx) - Businesses can use their LinkedIn profile to post updates, advertise vacancies and share company news with connections that have the same industry interests and are already engaged, with either the company or the industry, in which they operate.

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With Linked in being the number one professional
B2B social media site, with over 200 million
members and 2 million company profiles (June
2013), it has become a necessity that business’
utilise the network to its full advantage. LinkedIn
now offers a lot more than its original function of
assisting businesses with their employment needs.
Businesses can use their LinkedIn profile to post
updates, advertise vacancies and share company
news with connections that have the same industry
interests and are already engaged, with either the
company or the industry, in which they operate.
Making strong marketing campaigns
Optimizing your LinkedIn company page
Optimizing your LinkedIn company page

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www.trimaxsolutions.com Social Media Marketing
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Keep your business fresh in your connections mind, by
appearing in their news feed regularly. You can post
updates with company news or links to industry specific
information which might be of interest to your
connections. Links to your website blog entries are great
for LinkedIn updates if you have a blog set up on your
website. Highlight the products and services that your
business offers in the ‘Products & Services’ area to make
your connection aware of what you can do for them. This
is a great place to include any presentations or guides
your company has, to give your connections further
information with call to actions.
Updated content & highlighted offerings
Optimizing your LinkedIn company page
Optimizing your LinkedIn company page

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Increase your company’s credibility by asking for
recommendations from your satisfied customers.
Recommendations will help build trust with your
connections and are shown in the ‘Products and Services’
area on display for all your connections to see. It is
advisable to also encourage employees to follow your
page and share company specific posts with their
connections, therefore spreading your message further
to like-minded connections. Invite your personal
connections, email subscribers and other social media
connections to follow your company page. You can also
increase your network by using social plugins on your
website to enable website visitors to connect with you on
LinkedIn and share your content with other users.
Optimizing your LinkedIn company page
Optimizing your LinkedIn company page
Expanding network & asking recommendations

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Make sure that the cover photo you display on
your company page is eye catching and
memorable to stand out from the competition.
Your cover photo needs to convey your brand
personality and also be functional with all the
required information. As the cover photo is the
only customisable visual imagery on your
company page it needs to effectively engage
with your connections.
Stand out from competition
Optimizing your LinkedIn company page
Optimizing your LinkedIn company page

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Social Media Marketing
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By ensuring that the above recommendations are in
place, you can successfully expand your network
and enhance the quality of your message to your
LinkedIn connections. By optimising your LinkedIn
company page you should extend your reach and
engage a greater number of potential customers to
hopefully generate more leads for your business.
Remember that the more quality content you post
on your company page, in the form of updates, the
higher search engines, such as Google, will rank the
content due search engines loving ever changing,
dynamic content.
The implications for your business
Optimizing your LinkedIn company page
Optimizing your LinkedIn company page