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Social Media Basics

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Trina Isakson
Trina Isakson

A presentation for KidSport BC chapter volunteers

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Social Media Basics Trina Isakson @telleni trina@27shift.com
After today, you should be able to 1.  Describe the top 3 social networks 2.  Describe 5 things social media can be used for 3.  Explain 3 reasons for using a #hashtag 4.  List 4 objectives for social media 5.  List 4 steps in the POST method 6.  List 4 ethical or logistical considerations of social media 7.  Access additional resources on social media use
The Trinity of Social Networks most common, “home base”, sharing simple, timely video, sharing
Other popular networks Pinterest: women, DIY crowd, visual Instagram: young, cool, visual Snapchat: young, visual, temporary Reddit: younger men, news sharing, commentary LinkedIn: professional, business Google+: men, integration with Youtube comments Tumblr: young, microblog
What can social media be used for? 1.  Helping others share: making your online activity sharable 2.  Listening: finding out what going on, monitoring 3.  Contacting: responding to inquiries, reaching individuals 4.  Sharing: sharing information, thanks 5.  Promoting: sharing information about your organization Listed in order of importance.
#hastags 1.  To follow or share info with an ongoing conversation, event, or campaign #kidsportbc #soALLkidscanplay 2.  To add quirk/context to a post 3.  To emphasize the topic of a post Instagram, Google+, Twitter, Facebook, Pinterest
Social media is a TACTIC, not a strategy What is your objective? Increase support 1. LISTENING 2. CONTACTING 3. SHARING 4. PROMOTING Be the source for all things kids and sport SHARING Hear what people are saying about us LISTENING, CONTACTING Learn what others are up to LISTENING
Before you choose social media for promotion (POST method) •  People: Who do you want to reach? •  Objective: What do you want them to do? •  Strategy: Where are they? How are they influenced? •  Tactic: Choose the best tool. May not be social media. Don’t reach for social media before considering your objectives.
Considerations •  It’s not free. It costs time. •  Personal or organizational accounts? •  Social media without social media: via email asks or hashtags. •  Policies about content, authorities, communicating with minors.
Additional resources •  Netsquared (Victoria, Vancouver) – workshops •  Blogs: –  http://www.johnhaydon.com –  http://www.bethkanter.org •  Links: –  http://www.nonprofitmarketingguide.com/resources/nonprofit- resources-social-media/ –  http://www.nptechforgood.com/2015/03/15/fundraisingreports/ –  http://www.techsoupcanada.ca/fr/learning_centre/articles/ social-media-policy
Presentation links •  https://www.facebook.com/kidsportlangleybc •  https://www.facebook.com/kidsportcowichan •  https://twitter.com/search? q=kidsport&src=typd&mode=users •  https://www.youtube.com/results? search_query=kidsportbc&spfreload=10 •  https://plus.google.com/u/0/+KidSportKamloops/posts •  https://www.linkedin.com/vsearch/ic? type=content&keywords=kidsport&orig=GLHD&rsid=114385 631431120643519&pageKey=voltron_influencer_content_sea rch_internal_jsp&trkInfo=&search=Search •  https://www.youtube.com/watch?v=57dzaMaouXA •  https://twitter.com/search?q=%23kidsportbc •  https://instagram.com/explore/tags/kidsportbc/

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Social Media Basics

  • 1. Social Media Basics Trina Isakson @telleni trina@27shift.com
  • 2. After today, you should be able to 1.  Describe the top 3 social networks 2.  Describe 5 things social media can be used for 3.  Explain 3 reasons for using a #hashtag 4.  List 4 objectives for social media 5.  List 4 steps in the POST method 6.  List 4 ethical or logistical considerations of social media 7.  Access additional resources on social media use
  • 3. The Trinity of Social Networks most common, “home base”, sharing simple, timely video, sharing
  • 4. Other popular networks Pinterest: women, DIY crowd, visual Instagram: young, cool, visual Snapchat: young, visual, temporary Reddit: younger men, news sharing, commentary LinkedIn: professional, business Google+: men, integration with Youtube comments Tumblr: young, microblog
  • 5. What can social media be used for? 1.  Helping others share: making your online activity sharable 2.  Listening: finding out what going on, monitoring 3.  Contacting: responding to inquiries, reaching individuals 4.  Sharing: sharing information, thanks 5.  Promoting: sharing information about your organization Listed in order of importance.
  • 6. #hastags 1.  To follow or share info with an ongoing conversation, event, or campaign #kidsportbc #soALLkidscanplay 2.  To add quirk/context to a post 3.  To emphasize the topic of a post Instagram, Google+, Twitter, Facebook, Pinterest
  • 7. Social media is a TACTIC, not a strategy What is your objective? Increase support 1. LISTENING 2. CONTACTING 3. SHARING 4. PROMOTING Be the source for all things kids and sport SHARING Hear what people are saying about us LISTENING, CONTACTING Learn what others are up to LISTENING
  • 8. Before you choose social media for promotion (POST method) •  People: Who do you want to reach? •  Objective: What do you want them to do? •  Strategy: Where are they? How are they influenced? •  Tactic: Choose the best tool. May not be social media. Don’t reach for social media before considering your objectives.
  • 9. Considerations •  It’s not free. It costs time. •  Personal or organizational accounts? •  Social media without social media: via email asks or hashtags. •  Policies about content, authorities, communicating with minors.
  • 10. Additional resources •  Netsquared (Victoria, Vancouver) – workshops •  Blogs: –  http://www.johnhaydon.com –  http://www.bethkanter.org •  Links: –  http://www.nonprofitmarketingguide.com/resources/nonprofit- resources-social-media/ –  http://www.nptechforgood.com/2015/03/15/fundraisingreports/ –  http://www.techsoupcanada.ca/fr/learning_centre/articles/ social-media-policy
  • 11. Presentation links •  https://www.facebook.com/kidsportlangleybc •  https://www.facebook.com/kidsportcowichan •  https://twitter.com/search? q=kidsport&src=typd&mode=users •  https://www.youtube.com/results? search_query=kidsportbc&spfreload=10 •  https://plus.google.com/u/0/+KidSportKamloops/posts •  https://www.linkedin.com/vsearch/ic? type=content&keywords=kidsport&orig=GLHD&rsid=114385 631431120643519&pageKey=voltron_influencer_content_sea rch_internal_jsp&trkInfo=&search=Search •  https://www.youtube.com/watch?v=57dzaMaouXA •  https://twitter.com/search?q=%23kidsportbc •  https://instagram.com/explore/tags/kidsportbc/