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Module 5: Facebook & Media Relations
Why Facebook? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: https://www.facebook.com/press/info.php?statistics
CIMB on Facebook http://www.facebook.com/CIMBMalaysia One-to-one customer  complaint resolution
Recruitment
CIMB advertises for social media-savvy employees
CIMB ad copy ,[object Object]
Job: Asst Mgt/Exec-Social Media Team ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
News updates
Marketing
Source: Ogilvy, 360 Digital Influence
Pros of Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object]
Cons of Facebook ,[object Object],[object Object],[object Object],[object Object]
10 Facebook Tips ,[object Object],[object Object],[object Object],[object Object],[object Object]
10 Facebook Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A word of caution… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook Basics Info Update Status Messages Chat Friend Request Subscriptions  Join Group Wall Like Share Comment @ Mentions Notes Question Privacy Settings Acct Settings Add photo Create album Tag photo  Upload video  Create A Page Apps Events Vanity URL
FB Page: Technical best practices Posts  Tabs About
“ Like” related sites, events, causes  CIMB Edelman AirAsia
Creative use of Profile pic 540 px 180 px
Using Photo Strip creatively Links:  http://socialfresh.com/35-creative-facebook-page-photo-strips/ http://mashable.com/2010/12/14/new-facebook-profile-hacks/#view_as_one_page-gallery_box497
TIP: Use  http://FBCrop.com  to get size right Make landing page work for you – call to action
Edit Page > Manage Permissions
Generate leads ,[object Object],[object Object]
Cross-promote Use buttons on Blog, Website, Twitter, print, etc
Tie-ups: CIMB and SF Coffee
Searching Facebook in real-time  Other methods:  Bing.com/Social OneRiot.com (searchword site:facebook.com) FacePinch.com Youropenbook.org
Facebook: New Features ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Subscribe and Allow Subscribers To allow others to Subscribe to your Public posts, go here: https://www.facebook.com/about/subscribe Subscribers can see  only  the things you share publicly: https://www.facebook.com/about/sharing
Smart Lists https://www.facebook.com/ListsTeam https://blog.facebook.com/blog.php?post=10150278932602131 Create lists for Close Friends, Acquaintances, Work Mates or Restricted. Good for targetting posts to appropriate list of friends.
Timeline 840px 310px http://www.slideshare.net/supernovastudios/facebooks-new-timelime https://www.facebook.com/about/timeline
Creative uses of new cover pic
MORE: http://reface.me/profile-pictures/facebook-timeline-cover-photo-hacks/
Facebook: No more privacy ,[object Object],[object Object],[object Object]
Facebook Video Chat ,[object Object],[object Object]
Case study: Intel ,[object Object],Source:  Ekaterina Walter,  Social Media Strategist, Intel
Get to know your audience
Make it fun with quirky questions, games, polls
Avoid automated updates* ,[object Object],[object Object],[object Object],[object Object],* Exceptions: Long weekend or going on leave or reaching customers in different  time zones. Do not post every tweet to FB, instead use Selective Tweets app and #fb to cross-post relevant tweets.
Encourage shares, @mentions, show gratitude for sharing ,[object Object],[object Object]
Provide house rules or  moderation guidelines
Celebrate milestones
Important considerations ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social media best practices
2.Connect 1.Listen  3.Add Value 4.Measure
1. Listen ,[object Object],[object Object],[object Object],[object Object],[object Object]
2. Connect ,[object Object],[object Object],[object Object]
3. Add value ,[object Object],[object Object],[object Object],[object Object],[object Object]
4. Measure ,[object Object],[object Object],[object Object]
Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it's the only thing that ever has.   Margaret Mead, cultural anthropologist

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05.Facebook

Notes de l'éditeur

  1. While Facebook’s application platform lets you build unique functionality for users of your page, you’re limited to the tools it provides, and the guidelines that accompany them. With many big companies are still trapped in a Web 1.0 mindset, ownership of the e-mail list is priority #1. You’re never going to get that with Facebook.