Harnessing the power of the Web
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Harnessing the power of the Web, Presentation at Rotary District 3300 PR Workshop, Feb 22, 2009.
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Harnessing the power of the Web
- 1. By Julian Matthews, Trinetizen Media www.trinetizen.com Feb 22, 2009 Rotary PR Workshop Module 1: Harnessing the power of the Web
- 2. 3 stories
- 4. 2: The WAO story
- 7. 3 lessons about the Web
- 8. Lesson 1: It’s an emotional medium
- 9. Lesson 2: No test, no licence, no passport, no age limit
- 10. “ It’s never too late to learn,” says Haji Mohamed Abu Hassan, 64-year-old retired school teacher, Kg Jana Sambungan, Kamunting. Named oldest Malaysian webmaster by fan at that time, after winning more than 35 awards for website design. Published in Golden Surfers, CNet
- 12. Lesson 3: One person can make a difference
- 13. Case study: Tsunami: Dec 26, 2004
- 19. 3 questions
- 20. Is your website a billboard?
- 21. Is your website updated regularly?
- 22. Is your website useful to your own members?
- 23. Re-thinking content CONTENT COMMUNITY COMMERCE
- 24. Re-thinking content CONTENT COMMUNITY Connections + Context Conversation starters VALUE
- 26. is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. http://www.wikipedia.org
- 27. Marta Z Kagan
- 29. Where Is Your Audience?
- 30. Almost 12,000,000 articles (2.7m in English)
- 31. 200,000,000 videos/per day (65,000 new videos uploaded daily) (Source: comScore, Dec 2008)
- 32. 200,000,000 blogs
- 33. S ource: Universal McCann Comparative Study on Social Media Trends April 2008 73% of active online users have read a blog
- 39. Tomorrow’s members are today’s “digital natives.”
- 42. The old communication model was a monologue.
- 43. The new communication model is a dialogue.
- 44. “ In 2008, if you’re not on a social networking site, you’re not on the Internet.” IAB Platform Status Report: User Generated Content, Social Media, And Advertising - An Overview, April 2008 2009
- 46. “ The future is here. It’s just not widely distributed yet,” William Gibson, author of Neuromancer; coined term “cyberspace” in 1984
- 47. (Attribution: Some slides were updated from a presentation by Marta Z Kagan)