How do you share your ideas with others? How can a leader communicate their ideas more clearly with their key stakeholders? Successful innovation and collaboration today require you to consider your audience, understand different agendas, tell stories that connect, and then get people to taking action on these shared ideas. This presentation shows you how to do this effectively.

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How to Present Your Ideas For
Maximum Impact
Present Your Ideas for
Maximum Impact
How to break through the
noise and stand out from
the crowd
Tripp Braden

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Leadership Challenges 2014
Leaders are seen as not authentic
People don’t believe they are being
told the truth
They’re not sure if you’re
competent to provide advice
You haven’t grabbed and retained
the interest of the intended
listener
You haven’t connected the dots for
the listener
Failure to tell listener what’s in it
for them
They’re not used to being asked to
take action
• Leaders are seen as not authentic
• People don’t believe they are being told the truth
• Over 80 % of the workforce is uninspired and
unengaged
• They are challenging authority
• Listeners don’t see what’s in it for them
• We haven’t helped listeners connect the dots
Leadership Challenges 2014

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How do we break
through the noise
Are you ready to take them
soaring with your ideas ?

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Why Don’t We Pay Attention?
• We enjoy talking
• Everyday distractions
• We don’t really want to
connect
• Our own critical voices
• We feel we’re only being
heard when we talk
• We work too hard to earn
their trust

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On average, we see the same
amount of information that’s
in 174 newspapers every day!

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Most of what you know
will be obsolete in only a
few years
In the tech industry, 15% of knowledge changes every year. That
means 100% of what you know will change every 5 years!

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What Are Your Stakeholders’ Goals?
• Create a profile for key stakeholders
• List their 3 primary goals and desires
• What can you do help them achieve their
goals?
• How might you help them achieve their
desires?
• How might you align your presentation with
their objectives?

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What moves your listeners to take action?

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Align Your Presentation With Their Goals
• Can the benefits of your solution help provide
them with a seat at the leadership table?
• How can you best present your options to
them?
• Will this reinforce your position as a trusted
advisor?

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Communications Multipliers
• Do you look outside your organization regularly for new ideas
and fresh approaches?
• Are you recognizing the new possibilities to develop and
support team members?
• Are you open-minded and humble enough to accept ideas
from others in a group setting?
• Are you able to help a group of people work collaboratively to
accomplish more than as individuals?
• Do the people working with you say you help them develop
and feel like they’re accomplishing something meaningful?
• Have you demonstrated through your leadership you have the
capacity to take your people and multiply their success?
– Based Liz Wiseman from Multipliers – How the Best Leaders Make Everyone Smarter

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What are their
priorities?

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What’s on their short
term agenda?

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What are their unseen
roadblocks?

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What are their ultimate goals?

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Are You a Trusted Advisor?
• Are you able to focus on the
other person?
• Do you have a collaborative
style in relationships?
• Do you look at both middle
and long term
consequences of decisions?
• Are you authentic and
transparent?
• Can you provide a different
perspective to your team?

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What’s your
big idea?

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Empower the listeners

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How Do You Target Your Message?
• Do you know who will be in
your meeting?
• What keeps them up at night?
• Have you done any research
on the person to know more
about them?
• Have you considered how they
best learn and grow?
• What might their
psychographics tell you about
their worldview?

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How do you create a breakthrough, diverse
multinational message?

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Engaging the Multigenerational Workforce
• Understand their different preferences
• Create different messages in different media
• Learn how different generations see the world
• Don’t try to be too cool or cute
• Avoid buzzwords, embrace bigger cultural
trends
• Spend time training on different generations’
strengths and capabilities

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• Google
• Yahoo
• Trade Publications / Business Press
• Internal Websites
• Slideshare
• YouTube
• Ted Talks
How to Do Fast Research

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Prepare
• Think in terms of headlines, Twitter not a
novel
• Grab listeners’ attention from the start
• Simplify your message
• Cluster your ideas in threes
• Create an experience for your audience
• Introduce an antagonist
• Call your listeners to action

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The Power of Three
To avoid criticism, do
nothing, say nothing, be
nothing.
- Elbert Hubbard

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Use Emotion to Connect!
• Are there strong
emotions around your
topic?
• How might you help
your audience connect
through emotion?
• Are you willing to
agitate people to help
make your point?
One
Bullet
Away

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Great teamwork is the only way we create the
breakthroughs that define our careers Pat Riley
Great teamwork is the
only way we create
the breakthroughs that
define our careers
- Pat Riley
Do your ideas
inspire others?

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Organizing your presentation
• What’s the big idea?
• Assemble your research
• Write key points on 4 by 6
cards
• Create a teachable point of
view
• Develop organization and
structure of presentation

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What’s your teachable point of view?
• Leaders primary responsibility is to develop
other leaders
• Successful leaders have a teachable point of
view
– Ideas
– Values
– Edge
– Energy
– How Leaders Develop Leaders Eli Cohen & Noel Tichey

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You must have strong ideas
Proper
preparation
makes it easy to
present

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You must share
your team’s values

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Presenting with an Edge
• Gifts
• Strengths
• Life Experiences
• Your edge
magnifies your
mission, vision,
and values

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“Action speaks louder
than words but not
nearly as often.”
- Mark Twain

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Are Your Communication Skills Evolving?
• Think in terms of short, punchy ideas and
headlines
• Let quotes support your position
• Use humor to break tension
– Photos
– Quotes
– Videos
– Cartoons
• Be willing to share your own shortcomings

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Innovation
distinguishes
between a
leader and a
follower.
- Steve Jobs

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• Use interesting graphics
• Have images dominate
the slides
• Customize with video
and photos of people in
your own organization
• Remember people have
shorter attention spans

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Share Stories for Impact
• Align stories with your purpose
• Grab the listeners’ attention from the start
• Simplify, Simplify, Simplify
• Create an experience for your audience
• Introduce an adversary
• Give your listeners chance to connect the dots
• Help listeners win!

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How to Increase Impact?
• Pause
• If an image is worth a
thousand words, why do we
use so few images?
• Video is changing the way
we communicate and what
we expect from our leaders
• Use technology to enable
better connectivity

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Begin Putting it All Together

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Grab Them from the Beginning

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Share Your
Teachable Point of
View

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Engage listeners early
and often

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Finish strong
with scheduled
follow up

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Good follow up
leads to taking
action and results

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I don’t look to jump
over 7-foot bars; I
look around for 1-
foot bars that I can
step over.
- Warren Buffett

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Executive Briefings
• Bring the right mindset
• Prepare, then adapt
• Make connecting a priority
• Keep presentation short
• Listen with empathy
• Speak plainly
• Master 30 second answers
• Do your thinking out loud
• Watch the CXOs watch, not
yours
– The Trusted Advisor Field Book

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Questions?

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Thank You
for your time
Tripp Braden
Strategic Performance Partners
440-293-8811 My email is tbraden@marketleadership.net
Blogs:
Developing Serving Leaders http://www.trippbraden.com
Market Leadership Journal http://www.marketleadership.net