SlideShare une entreprise Scribd logo

How to write effective news releases

•Télécharger en tant que PPT, PDF•
•
T
Trish Freshwater

This document provides guidance on writing effective news releases, including what constitutes news, types of news releases, formatting tips, essential content to include, distribution strategies, common mistakes to avoid, and online resources for more information. It recommends starting with a brief description of the news, distinguishing who announced it, using an inverted pyramid writing style, focusing on newsworthy information that readers can relate to in the first 10 words, and providing ample contact details.

BusinessActualités & PolitiqueFormation
1  sur  18
Media Relations 101 How to write effective news releases Trish Freshwater, APR May 20, 2009
What is News? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Types of News Releases ,[object Object],[object Object],[object Object],[object Object],[object Object]
News Release vs. Media Alert News Release Media Alert Comprehensive, detailed Brief, garners attention Uses full prose Often contains bullet statements Could be reproduced as an article Often serves as an invitation Inverted pyramid writing style Provides just the basics
Formatting a Media Alert ,[object Object],[object Object]
Formatting a News Release
More News Release Examples ,[object Object],[object Object],[object Object]
Content – Information to Include ,[object Object],[object Object],[object Object],[object Object],[object Object]
Writing the Lead ,[object Object],[object Object],[object Object],[object Object],[object Object]
Filling in the Details ,[object Object],[object Object],[object Object],[object Object],[object Object]
Distribution to the Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Essential Tips for Success ,[object Object],[object Object],[object Object]
Essential Tips, cont. ,[object Object],[object Object],[object Object],[object Object]
Essential Tips, cont. ,[object Object],[object Object],[object Object],[object Object]
Common Writing Mistakes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Common Distribution Mistakes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Online Resources ,[object Object],[object Object],[object Object],[object Object]
Questions? Trish Freshwater, APR [email_address]

Recommandé

How To Get Awareness And Credibility For Your Nonprof
How To Get Awareness And Credibility For Your NonprofHow To Get Awareness And Credibility For Your Nonprof
How To Get Awareness And Credibility For Your Nonprof
Amanda Blum
 
Marketing With Social Media
Marketing With Social MediaMarketing With Social Media
Marketing With Social Media
Christine Brown, Marketing Consultant
 
TOP TEN- T.S. 2010
TOP TEN- T.S. 2010TOP TEN- T.S. 2010
TOP TEN- T.S. 2010
guesta74dc8
 
Pr writing top ten
Pr writing top tenPr writing top ten
Pr writing top ten
guesta74dc8
 
Pr writing top ten
Pr writing top tenPr writing top ten
Pr writing top ten
guesta74dc8
 
TechsmARTs - Using Twitter
TechsmARTs - Using TwitterTechsmARTs - Using Twitter
TechsmARTs - Using Twitter
Jessyca Holland
 
Tweeting For Business
Tweeting For BusinessTweeting For Business
Tweeting For Business
redkitedesign
 
Practical Public Relations & Communication Tools for Public Librarians
Practical Public Relations & Communication Tools for Public LibrariansPractical Public Relations & Communication Tools for Public Librarians
Practical Public Relations & Communication Tools for Public Librarians
jgriffing
 

Recommandé

How To Get Awareness And Credibility For Your Nonprof
How To Get Awareness And Credibility For Your NonprofHow To Get Awareness And Credibility For Your Nonprof
How To Get Awareness And Credibility For Your Nonprof
Amanda Blum
 
Marketing With Social Media
Marketing With Social MediaMarketing With Social Media
Marketing With Social Media
Christine Brown, Marketing Consultant
 
TOP TEN- T.S. 2010
TOP TEN- T.S. 2010TOP TEN- T.S. 2010
TOP TEN- T.S. 2010
guesta74dc8
 
Pr writing top ten
Pr writing top tenPr writing top ten
Pr writing top ten
guesta74dc8
 
Pr writing top ten
Pr writing top tenPr writing top ten
Pr writing top ten
guesta74dc8
 
TechsmARTs - Using Twitter
TechsmARTs - Using TwitterTechsmARTs - Using Twitter
TechsmARTs - Using Twitter
Jessyca Holland
 
Tweeting For Business
Tweeting For BusinessTweeting For Business
Tweeting For Business
redkitedesign
 
Practical Public Relations & Communication Tools for Public Librarians
Practical Public Relations & Communication Tools for Public LibrariansPractical Public Relations & Communication Tools for Public Librarians
Practical Public Relations & Communication Tools for Public Librarians
jgriffing
 
Writing Skills: Now and in the Future
Writing Skills: Now and in the FutureWriting Skills: Now and in the Future
Writing Skills: Now and in the Future
MarketingMel
 
Social Media Presentation — Student Affairs Division Meeting
Social Media Presentation — Student Affairs Division MeetingSocial Media Presentation — Student Affairs Division Meeting
Social Media Presentation — Student Affairs Division Meeting
jonathanmcbride
 
Writing for the web
Writing for the webWriting for the web
Writing for the web
Leland Mallett
 
I have a Facebook Page: Now what?
I have a Facebook Page: Now what?I have a Facebook Page: Now what?
I have a Facebook Page: Now what?
Sonja Fuchs
 
Npc social mediapolicy-2013
Npc social mediapolicy-2013Npc social mediapolicy-2013
Npc social mediapolicy-2013
Texas Christian University
 
Twitter101 for Librarians
Twitter101 for LibrariansTwitter101 for Librarians
Twitter101 for Librarians
Phil Bradley
 
Media & Mayhem Presentation at Goodwill Industries of Greater Cleveland & Eas...
Media & Mayhem Presentation at Goodwill Industries of Greater Cleveland & Eas...Media & Mayhem Presentation at Goodwill Industries of Greater Cleveland & Eas...
Media & Mayhem Presentation at Goodwill Industries of Greater Cleveland & Eas...
thunder::tech
 
Facetweeting: How To and Lessons Learned from EPA's Experiences
Facetweeting: How To and Lessons Learned from EPA's ExperiencesFacetweeting: How To and Lessons Learned from EPA's Experiences
Facetweeting: How To and Lessons Learned from EPA's Experiences
Jeffrey Levy
 
Using social media in your job search
Using social media in your job searchUsing social media in your job search
Using social media in your job search
Media Barker
 
How Twitter Helps Support Your Networked Job Search and Connect with Alumni
How Twitter Helps Support Your Networked Job Search and Connect with AlumniHow Twitter Helps Support Your Networked Job Search and Connect with Alumni
How Twitter Helps Support Your Networked Job Search and Connect with Alumni
Andrew Rosenthal
 
Marketing Tools & Strategies
Marketing Tools & StrategiesMarketing Tools & Strategies
Marketing Tools & Strategies
Dignitas Digital Pvt. Ltd.
 
Plagiarism webeval
Plagiarism webevalPlagiarism webeval
Plagiarism webeval
Jessica Emili
 
Twitter for Job Seekers
Twitter for Job SeekersTwitter for Job Seekers
Twitter for Job Seekers
Teela Jackson
 
Approach Twitter Bath Dec2010
Approach Twitter Bath Dec2010Approach Twitter Bath Dec2010
Approach Twitter Bath Dec2010
Sarah Cooper
 
Social media
Social mediaSocial media
Social media
calee1
 
Strategic Storytelling Online
Strategic Storytelling OnlineStrategic Storytelling Online
Strategic Storytelling Online
Lisa Colton
 
Evaluating sources
Evaluating sources Evaluating sources
Evaluating sources
Sarah Morehouse
 
Investigative Business Journalism Webinar
Investigative Business Journalism WebinarInvestigative Business Journalism Webinar
Investigative Business Journalism Webinar
Reynolds Center for Business Journalism
 
Socialbrite team
Socialbrite teamSocialbrite team
Socialbrite team
JD Lasica
 
Foundation center
Foundation centerFoundation center
Foundation center
JD Lasica
 
The Future Of Marketing And Advertising Aug 2009
The Future Of Marketing And Advertising Aug 2009The Future Of Marketing And Advertising Aug 2009
The Future Of Marketing And Advertising Aug 2009
jeannieodza
 
Why Social Media
Why Social MediaWhy Social Media
Why Social Media
Leslie Bradshaw
 

Contenu connexe

Tendances

Social Media Presentation — Student Affairs Division Meeting
Social Media Presentation — Student Affairs Division MeetingSocial Media Presentation — Student Affairs Division Meeting
Social Media Presentation — Student Affairs Division Meeting
jonathanmcbride
 
Media & Mayhem Presentation at Goodwill Industries of Greater Cleveland & Eas...
Media & Mayhem Presentation at Goodwill Industries of Greater Cleveland & Eas...Media & Mayhem Presentation at Goodwill Industries of Greater Cleveland & Eas...
Media & Mayhem Presentation at Goodwill Industries of Greater Cleveland & Eas...
thunder::tech
 
Social media
Social mediaSocial media
Social media
calee1
 
Strategic Storytelling Online
Strategic Storytelling OnlineStrategic Storytelling Online
Strategic Storytelling Online
Lisa Colton
 

Tendances (18)

Writing Skills: Now and in the Future
Writing Skills: Now and in the FutureWriting Skills: Now and in the Future
Writing Skills: Now and in the Future
 
Social Media Presentation — Student Affairs Division Meeting
Social Media Presentation — Student Affairs Division MeetingSocial Media Presentation — Student Affairs Division Meeting
Social Media Presentation — Student Affairs Division Meeting
 
Writing for the web
Writing for the webWriting for the web
Writing for the web
 
I have a Facebook Page: Now what?
I have a Facebook Page: Now what?I have a Facebook Page: Now what?
I have a Facebook Page: Now what?
 
Npc social mediapolicy-2013
Npc social mediapolicy-2013Npc social mediapolicy-2013
Npc social mediapolicy-2013
 
Twitter101 for Librarians
Twitter101 for LibrariansTwitter101 for Librarians
Twitter101 for Librarians
 
Media & Mayhem Presentation at Goodwill Industries of Greater Cleveland & Eas...
Media & Mayhem Presentation at Goodwill Industries of Greater Cleveland & Eas...Media & Mayhem Presentation at Goodwill Industries of Greater Cleveland & Eas...
Media & Mayhem Presentation at Goodwill Industries of Greater Cleveland & Eas...
 
Facetweeting: How To and Lessons Learned from EPA's Experiences
Facetweeting: How To and Lessons Learned from EPA's ExperiencesFacetweeting: How To and Lessons Learned from EPA's Experiences
Facetweeting: How To and Lessons Learned from EPA's Experiences
 
Using social media in your job search
Using social media in your job searchUsing social media in your job search
Using social media in your job search
 
How Twitter Helps Support Your Networked Job Search and Connect with Alumni
How Twitter Helps Support Your Networked Job Search and Connect with AlumniHow Twitter Helps Support Your Networked Job Search and Connect with Alumni
How Twitter Helps Support Your Networked Job Search and Connect with Alumni
 
Marketing Tools & Strategies
Marketing Tools & StrategiesMarketing Tools & Strategies
Marketing Tools & Strategies
 
Plagiarism webeval
Plagiarism webevalPlagiarism webeval
Plagiarism webeval
 
Twitter for Job Seekers
Twitter for Job SeekersTwitter for Job Seekers
Twitter for Job Seekers
 
Approach Twitter Bath Dec2010
Approach Twitter Bath Dec2010Approach Twitter Bath Dec2010
Approach Twitter Bath Dec2010
 
Social media
Social mediaSocial media
Social media
 
Strategic Storytelling Online
Strategic Storytelling OnlineStrategic Storytelling Online
Strategic Storytelling Online
 
Evaluating sources
Evaluating sources Evaluating sources
Evaluating sources
 
Investigative Business Journalism Webinar
Investigative Business Journalism WebinarInvestigative Business Journalism Webinar
Investigative Business Journalism Webinar
 

En vedette

Foundation center
Foundation centerFoundation center
Foundation center
JD Lasica
 
Использование приложений в социальных медиа для бизнеса
Использование приложений в социальных медиа для бизнесаИспользование приложений в социальных медиа для бизнеса
Использование приложений в социальных медиа для бизнеса
Social Media Club Moscow
 
Create impact with a social media strategy
Create impact with a social media strategyCreate impact with a social media strategy
Create impact with a social media strategy
JD Lasica
 
Keeping Pace with Recruitment Technology Trends - Fordyce Forum Presentation
Keeping Pace with Recruitment Technology Trends - Fordyce Forum PresentationKeeping Pace with Recruitment Technology Trends - Fordyce Forum Presentation
Keeping Pace with Recruitment Technology Trends - Fordyce Forum Presentation
Shannon Myers
 
Internet at liberty
Internet at libertyInternet at liberty
Internet at liberty
JD Lasica
 

En vedette (20)

Socialbrite team
Socialbrite teamSocialbrite team
Socialbrite team
 
Foundation center
Foundation centerFoundation center
Foundation center
 
The Future Of Marketing And Advertising Aug 2009
The Future Of Marketing And Advertising Aug 2009The Future Of Marketing And Advertising Aug 2009
The Future Of Marketing And Advertising Aug 2009
 
Why Social Media
Why Social MediaWhy Social Media
Why Social Media
 
Использование приложений в социальных медиа для бизнеса
Использование приложений в социальных медиа для бизнесаИспользование приложений в социальных медиа для бизнеса
Использование приложений в социальных медиа для бизнеса
 
Link Building com auxilio das Mídias Sociais
Link Building com auxilio das Mídias SociaisLink Building com auxilio das Mídias Sociais
Link Building com auxilio das Mídias Sociais
 
CHAMPIONS Impact Report 2011
CHAMPIONS Impact Report 2011CHAMPIONS Impact Report 2011
CHAMPIONS Impact Report 2011
 
Create impact with a social media strategy
Create impact with a social media strategyCreate impact with a social media strategy
Create impact with a social media strategy
 
Keeping Pace with Recruitment Technology Trends - Fordyce Forum Presentation
Keeping Pace with Recruitment Technology Trends - Fordyce Forum PresentationKeeping Pace with Recruitment Technology Trends - Fordyce Forum Presentation
Keeping Pace with Recruitment Technology Trends - Fordyce Forum Presentation
 
Digital First Structure JLMC
Digital First Structure JLMCDigital First Structure JLMC
Digital First Structure JLMC
 
7 Startup Metrics That You Must Track
7 Startup Metrics That You Must Track7 Startup Metrics That You Must Track
7 Startup Metrics That You Must Track
 
Is social media right for your nonprofit?
Is social media right for your nonprofit?Is social media right for your nonprofit?
Is social media right for your nonprofit?
 
About Socialbrite
About SocialbriteAbout Socialbrite
About Socialbrite
 
Move the Needle: How to activate your supporters
Move the Needle: How to activate your supportersMove the Needle: How to activate your supporters
Move the Needle: How to activate your supporters
 
5 W's for Your Social Media Success
5 W's for Your Social Media Success5 W's for Your Social Media Success
5 W's for Your Social Media Success
 
As 10 maiores tendências em business intelligence para 2014
As 10 maiores tendências em business intelligence para 2014As 10 maiores tendências em business intelligence para 2014
As 10 maiores tendências em business intelligence para 2014
 
Social media for PTAs
Social media for PTAsSocial media for PTAs
Social media for PTAs
 
Quotes: the chocolate of news writing
Quotes: the chocolate of news writingQuotes: the chocolate of news writing
Quotes: the chocolate of news writing
 
Internet at liberty
Internet at libertyInternet at liberty
Internet at liberty
 
Componente Social y Cultural Guatemalteca
Componente Social y Cultural GuatemaltecaComponente Social y Cultural Guatemalteca
Componente Social y Cultural Guatemalteca
 

Similaire à How to write effective news releases

Offline & Online PR - Andy Barr/10Yetis
Offline & Online PR - Andy Barr/10YetisOffline & Online PR - Andy Barr/10Yetis
Offline & Online PR - Andy Barr/10Yetis
auexpo Conference
 
Getting 'Free Press' for Free
Getting 'Free Press' for FreeGetting 'Free Press' for Free
Getting 'Free Press' for Free
Brian Irving
 
Effective Public Relations
Effective Public RelationsEffective Public Relations
Effective Public Relations
Debra Andrews
 
370 april 27 media knowledge 2
370 april 27 media knowledge 2370 april 27 media knowledge 2
370 april 27 media knowledge 2
Ohio University
 

Similaire à How to write effective news releases (20)

1511 Press Releases - generic version
1511 Press Releases - generic version1511 Press Releases - generic version
1511 Press Releases - generic version
 
IABC Nonprofit Seminar – Media Relations
IABC Nonprofit Seminar – Media RelationsIABC Nonprofit Seminar – Media Relations
IABC Nonprofit Seminar – Media Relations
 
1511 Press Releases
1511 Press Releases1511 Press Releases
1511 Press Releases
 
Pitch Letters Media Advisories Media Kits And Opeds
Pitch Letters Media Advisories Media Kits And OpedsPitch Letters Media Advisories Media Kits And Opeds
Pitch Letters Media Advisories Media Kits And Opeds
 
Writingfor Media - PR class
Writingfor Media - PR classWritingfor Media - PR class
Writingfor Media - PR class
 
Offline & Online PR - Andy Barr/10Yetis
Offline & Online PR - Andy Barr/10YetisOffline & Online PR - Andy Barr/10Yetis
Offline & Online PR - Andy Barr/10Yetis
 
Marketing essentials presentation by Thomas Murrell MBA CSP Conference Speaker
Marketing essentials presentation by Thomas Murrell MBA CSP Conference SpeakerMarketing essentials presentation by Thomas Murrell MBA CSP Conference Speaker
Marketing essentials presentation by Thomas Murrell MBA CSP Conference Speaker
 
Public relations
Public relationsPublic relations
Public relations
 
PR Presentation for APLD Conference
PR Presentation for APLD ConferencePR Presentation for APLD Conference
PR Presentation for APLD Conference
 
Getting 'Free Press' for Free
Getting 'Free Press' for FreeGetting 'Free Press' for Free
Getting 'Free Press' for Free
 
Marketing for Small Business, Provincetown
Marketing for Small Business, ProvincetownMarketing for Small Business, Provincetown
Marketing for Small Business, Provincetown
 
New Media & Public Relations
New Media & Public RelationsNew Media & Public Relations
New Media & Public Relations
 
Unlocking the Power of Publicity
Unlocking the Power of PublicityUnlocking the Power of Publicity
Unlocking the Power of Publicity
 
University Relations: Making the Most of Communications and Marketing Opportu...
University Relations: Making the Most of Communications and Marketing Opportu...University Relations: Making the Most of Communications and Marketing Opportu...
University Relations: Making the Most of Communications and Marketing Opportu...
 
Writing Effective Press Releases
Writing Effective Press ReleasesWriting Effective Press Releases
Writing Effective Press Releases
 
Toolkit for researchers: how to deal with the media
Toolkit for researchers: how to deal with the mediaToolkit for researchers: how to deal with the media
Toolkit for researchers: how to deal with the media
 
Toolkit for researchers: how to deal with the media
Toolkit for researchers: how to deal with the mediaToolkit for researchers: how to deal with the media
Toolkit for researchers: how to deal with the media
 
Effective Public Relations
Effective Public RelationsEffective Public Relations
Effective Public Relations
 
370 april 27 media knowledge 2
370 april 27 media knowledge 2370 april 27 media knowledge 2
370 april 27 media knowledge 2
 
New Media Class Session 4 Ss
New Media Class Session 4 SsNew Media Class Session 4 Ss
New Media Class Session 4 Ss
 

Dernier

UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur DubaiUAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
jaehdlyzca
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
allensay1
 
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service AvailableNashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
pr788182
 
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in PakistanChallenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
vineshkumarsajnani12
 
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
pujan9679
 
PARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book now
PARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book nowPARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book now
PARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book now
kapoorjyoti4444
 
Pre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptxPre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptx
Roofing Contractor
 

Dernier (20)

Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
 
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur DubaiUAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business Growth
 
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTSDurg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
 
Kalyan Call Girl 98350*37198 Call Girls in Escort service book now
Kalyan Call Girl 98350*37198 Call Girls in Escort service book nowKalyan Call Girl 98350*37198 Call Girls in Escort service book now
Kalyan Call Girl 98350*37198 Call Girls in Escort service book now
 
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
 
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service AvailableNashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
 
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in PakistanChallenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
 
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
 
WheelTug Short Pitch Deck 2024 | Byond Insights
WheelTug Short Pitch Deck 2024 | Byond InsightsWheelTug Short Pitch Deck 2024 | Byond Insights
WheelTug Short Pitch Deck 2024 | Byond Insights
 
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR ESCORTS
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR ESCORTSJAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR ESCORTS
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR ESCORTS
 
PARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book now
PARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book nowPARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book now
PARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book now
 
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
 
Berhampur Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Berhampur Call Girl Just Call 8084732287 Top Class Call Girl Service AvailableBerhampur Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Berhampur Call Girl Just Call 8084732287 Top Class Call Girl Service Available
 
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
 
Pre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptxPre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptx
 

How to write effective news releases

  • 1. Media Relations 101 How to write effective news releases Trish Freshwater, APR May 20, 2009
  • 2.
  • 3.
  • 4. News Release vs. Media Alert News Release Media Alert Comprehensive, detailed Brief, garners attention Uses full prose Often contains bullet statements Could be reproduced as an article Often serves as an invitation Inverted pyramid writing style Provides just the basics
  • 5.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18. Questions? Trish Freshwater, APR [email_address]