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Social Media for Competitive Intelligence

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Tris Hussey
Tris Hussey

My presentation for the Kontent Creative Summer School: Social Media for Competitive Intelligence.

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Social Media for Competitive Intelligence Brought to you by Kontent Creative Summer School & M2O. and the letters “t” “r” “i” & “s”
It isn’t in the finding It’s in the reading. VS
What is “social media”? Maybe better, “what is not social media?” More than blogs, more than Twitter or Facebook or MySpace or … News and information have gone social So all media is now “social media”
Competitive Intelligence? Is it? The polite term for spying (yes) Understanding how the outside world perceives you, your company, and your brand (yes) Understanding what is going on in your niche (yes) Just having that informational edge that keeps you a step ahead (yes)
In the beginning there was Google It was good but… Tedious Companies didn’t know how to deal with the information coming at them
And then came blogs & RSS The fire hose could be adjusted, segmented, categorized and managed To a point
Then the rest of the world found it and we were toast. Even RSS became too much to manage
From the reader to the dashboard VS
Or this…
Or this
Searches RSS into readers Twitter searches Within apps Hootsuite Filter?
Yahoo Pipes
Putting it all together Search RSS Filters Reading
Contact info tris@media2o.com twitter.com/trishussey www.blogm20.com tris@trishussey.com www.trishussey.com

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Social Media for Competitive Intelligence

  • 1. Social Media for Competitive Intelligence Brought to you by Kontent Creative Summer School & M2O. and the letters “t” “r” “i” & “s”
  • 2. It isn’t in the finding It’s in the reading. VS
  • 3. What is “social media”? Maybe better, “what is not social media?” More than blogs, more than Twitter or Facebook or MySpace or … News and information have gone social So all media is now “social media”
  • 4. Competitive Intelligence? Is it? The polite term for spying (yes) Understanding how the outside world perceives you, your company, and your brand (yes) Understanding what is going on in your niche (yes) Just having that informational edge that keeps you a step ahead (yes)
  • 5. In the beginning there was Google It was good but… Tedious Companies didn’t know how to deal with the information coming at them
  • 6. And then came blogs & RSS The fire hose could be adjusted, segmented, categorized and managed To a point
  • 7. Then the rest of the world found it and we were toast. Even RSS became too much to manage
  • 8. From the reader to the dashboard VS
  • 11. Searches RSS into readers Twitter searches Within apps Hootsuite Filter?
  • 13. Putting it all together Search RSS Filters Reading
  • 14. Contact info tris@media2o.com twitter.com/trishussey www.blogm20.com tris@trishussey.com www.trishussey.com