AllSeen Summit Keynote by Tellient's Shawn Conhahan
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Unlocking the value of the Internet of Things is dependent on understanding just what all of those billions of devices are *doing*
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AllSeen Summit Keynote by Tellient's Shawn Conhahan
- 1. Analytics for the Internet of Things Shawn Conahan
- 2. $1 trillion $8.9 trillion $19 trillion $17 trillion U.S. GDP Cisco CEO, John Chambers IDC Harbor Research Predicted IOT market value 28 billion things 212 billion things every thing
- 3. IOT: Just add Internet to Things?
- 4. Connectivity is being fundamentally misapplied in IoT.
- 5. The people and companies building smart, connected things that will win the most are those who understand that the greatest value of smart, connected things is in the data they generate.
- 6. Internet companies do not conduct focus groups.
- 7. Internet companies do not conduct focus groups.
- 8. Source: Incapsula , Bot traffic is up to 61.5% of all website traffic, 2013 2.4 billion people connected to the internet Information is power. Google has built a $380 billion business using analytics to understand the data generated by users of the internet.
- 9. Collecting and applying device data changes: - A product into a solution, - A product company into a solution provider, - A consumer into a partner. Analytics is powerful.
- 10. What happened and why? What is going to happen? What should I do about it? Analytics can tell you: Descriptive Predictive Prescriptive
- 19. Who owns and controls the data?
- 20. Are you a product company or a data company?
- 21. 38.5% 61.5% Non Human Traffic Human Traffic 2.4 Billion Source: Incapsula , Bot traffic is up to 61.5% of all website traffic, 2013; Ericsson, More than 50 billion connected devices: Taking connected devices to mass market and profitability, 2011 Internet use today People connected to the internet Internet use in 2020 10% Human Web 90% Internet of Things 50 Billion Google Your company Things connected to the internet
- 22. The most important link on the IOT value chain is analytics.
- 23. Connectivity is your link to your customers. Analytics is your link to understanding them.
- 24. Whitepaper version: info.tellient.com/whitepaper Call me maybe: shawn@tellient.com