‘Attract Your Perfect Client’ offers advice in attracting potential clients using Inbound Marketing and Content Marketing.

1. www.trisynergymarketing.co.uk T: 023 9248 0082
Achieve the future today
Attract Your
Perfect Client

2. www.trisynergymarketing.co.uk T: 023 9248 0082
ATTRACT.
Attract is the second part of the Inbound Marketing
funnel.
It centres around attracting (pulling) potential clients into
contacting you with the hope of converting and nurturing
them into potential clients.
28%Did You Know?

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WHO DO WE ATTRACT?
Having lots of traffic to your website may look good, but at the end of the day you want the
right traffic. These are the visitors most likely to become leads.
WHAT IS INBOUND MARKETING?
Inbound Marketing: Involved companies creating and publishing content which is seen as
valuable and informative. This content is used to ‘pull’ potential clients into contacting you.

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HOW DO I ATTRACT?
When it comes to content: Quality content over Quantity is key!
Infographics, Video, White Paper, E-Book and Podcast
WHERE DO WE ATTRACT?
Ask yourself where do my ideal clients hang out online?
These will be the online areas where you need to be offering your products/ services, sharing
your content and becoming the voice of your industry.
Content is King!

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Inbound Strategy - Bringing the traffic to your site!
There are many avenues to take but a good starting point is to ask yourself where do
your ideal clients hang out online?
You need to be found in these areas; offering your services/products, sharing your
content, becoming the voice of your industry and networking.
Content is King!
Why waste the hard work of getting the traffic to your site, only for them to find
irrelevant content?
Traffic has come to you because they have a problem and need a solution. Ensure
every page contains relevant content relating to your products and services – and the
value that you provide for your clients.
Environment
You want your ideal clients to feel relaxed and comfortable and know they have come
through to the right company.
Ensure your branding - the tone, colour, logo, language and imagery used-is
consistent throughout all your channels.
Think I.C.E.
There are three key areas to think about when attracting potential clients to your site.

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Social Media
A powerful way to build a virtual
following. Share your blog, advertise
competitions and build
conversations with potential clients.
Pay Per Click
This is an advertising tool which
connects people looking for your
products directly to you.
SEO
Optimise your copy to contain KEYWORDS to bump up your rankings on Google.
Blog
Start a company blog with news, helpful articles
and top tips. This will create more pages in the
search engines and your website will be easier
for users to find on Google.
INBOUND TOOLS.
You want to ensure you get the right people. Platforms and tools such as Blogs, PPC, Social
Media and SEO will generate more traffic to your site.

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SEO.
The process of improving the visibility of a website in a search engine's search results. SEO
refers to “organic” or “unpaid” rankings.
Sites listed on the first Google search results page generate 92% of traffic
from an average search. Page 2 manages slightly less than 5.
The top position on page 1 enjoys 32.5% share of traffic, almost double
the 17.6% for the next result.
The images below, show being high up on page one can dramatically increase the traffic to your website.
S
E
O
TAND OUT – With over 250 million websites on the web it’s important to ensure that your potential clients are aware of your
brand.
ARN CREDABILITY – Google promotes websites that are credible and relevant. Therefore, the higher you rank the more value
you are perceived to have.
PEN UP YOUR BUSINESS – A site that gets organic traffic is like a 24/7 business. You will gain new clients even when your
business is closed. That’s the leverage of the Internet and the beauty of SEO.
3 Advantages of Adopting SEO.

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Static websites won’t attract many new clients. A regularly updated
blog can produce a constant stream of good leads and followers.
Start a company blog with news, helpful articles and top tips. This
will create more pages in the search engines making your website
easier for users to find.
BLOG.
Successful blog posts will see potential clients trust you as an expert in the field. If they want more
help than a blog post can offer, then they’re likely to be interested in hiring your services.
Starting a blog is an ideal way to expand your network. Interesting blogs attract a following and can be
the start of business relationships.
Blogs link all of your posts and pages together, which helps search engine spiders to find, crawl, and
index your site. Blogs make use of your keywords which helps pages to rank higher in searches..
Reasons Why You Should Start Blogging.

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Even now some businesses are sceptical about social media marketing and whether or not
it’s worth the effort or right for their business.
Here are some reasons to join the Social Media revolution... If you haven’t already!
Social media allows
you to decide how
and where you want
to position your
company and in
doing so allows you
to build your brand
reputation.
Brand
Recognition
Twitter, Facebook
and Youtube are
now included in
search results.
Optimisation of your
content will improve
your visibility to
potential clients.
Helps
With Rankings
The social media
community allows
you to engage
directly with your
target market
which is more
valuable than any
paid market
research.
Direct
Engagement
Sharing content
from your website
through your
social channels
gives your
audience a reason
to click through
and visit your site.
Traffic
Generator
SOCIAL MEDIA.

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Content marketing involves creating informational and creative
material that is relevant and interesting to your target audience
(potential clients and influencers).
Content marketing is growing quickly and is starting to replace some of
the outdated traditional methods that businesses have used previously.
CONTENT MARKETING.
Reuse
Your Content.
Turn your E-Book into articles,
which in turn can be broken
down into blogs, with the key
facts taken and tweeted.
Put Together An
Editorial Calendar.
Your content marketing
strategy will be much
more successful if you
are consistent with it.
Collaborate.
If you have a team within
your business consider
sharing responsibility
for creating content.
Make It
Shareable.
When writing a blog try and
include “tweetable” facts.
Having your content shared
boosts the potential for
it to go viral.
CONTENT
CONTENT
Tips to make your content marketing strategy
successful.

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ENVIRONMENT (BRAND).
Your brand resides within the hearts and minds of clients and prospects. Keeping your brand
and corporate identity consistent is highly important.
It is essential to have these 4 elements in your brand guidelines in place to prevent deviation.
Red Bull are famous for their aspirational imagery, whether it’s a party scene, sportsman or
Felix Baumgartner jumping from space all their imagery is consistent and you wouldn’t catch
them using anything different.
Logo
This is at the heart of your brand and is the first and most important item – it is the visual representation of your brand name
ensuring consistency. There maybe some flexibility allowed but this should be defined for example, the size and colours permitted.
Straplines
If your brand carries a strapline be clear about its size and positioning to ensure that its presence is consistent too.
Fonts
In all of your marketing, including adverts, brochures and websites, you should have a standard font that is used across the entire
brand copy.
Advertising and Literature
This is what your clients will see and will be part of the building blocks of how they view and position your brand within their mind.
The emphasis here is to ensure that there is consistency throughout and the images used portray how you want the brand to be seen.
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12. www.trisynergymarketing.co.uk T: 023 9248 0082
AND FINALLY…
Have you read the other E-Books in the Inbound
Marketing Strategy Series?
Download the PDF to look at:
• Setting Objectives
• Creating Client Personas
• Targeting Communications
SOLVED! MURDER AT THE MANOR
USING AN INBOUND MARKETING STRATEGY!
KEY POINTS FOR YOUR
INBOUND MARKETING STRATEGY!
Download the PDF for a detailed guide
through the Inbound Marketing Strategy
Funnel.
Filled with hints, stats and tips.

13. www.trisynergymarketing.co.uk T: 023 9248 0082
T: 023 9248 0082
www.trisynergymarketing.co.uk
team@tri-synergy.co.uk
@TriSynergyLtd
Marketing
Strategy
Websites
Search Engine
Optimisation
Pay
Per Click
Inbound
Marketing
Social
Media
Email
Marketing
Content
Marketing
Tri-Synergy Marketing is a full service marketing company who specialise in Consultancy, Digital Marketing and
Website Development.
We are specialists at what we do and we have a solid track record at achieving success for our clients’
businesses.
We work with established businesses to achieve two results;
1. Create inbound sales enquiries through marketing; and
2. Increase brand awareness to develop sales and sustainable growth.

14. www.trisynergymarketing.co.uk T: 023 9248 0082
Achieve the future today
Thank You