Social Media - Singapore Leadership Development Congress
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This document discusses how social media has connected everyone and everything, and how it has leveled the playing field between big and small companies. It argues that the future is about leading tribes through social media rather than shouting the loudest. It provides examples of how companies like Starbucks, Marriott, and individuals like Michelle Phan and Gary Vaynerchuk have successfully used social media to engage customers and build their brands. The document encourages the reader to leverage social media and empower their customers to promote their business for free in order to compete against bigger companies. It concludes by offering a social media workshop DVD to help readers achieve more leads, better customers, higher sales, and a stronger brand.
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Social Media - Singapore Leadership Development Congress
- 1. You-Bloggin-Twitt-Face Start Using Social Media To Grow Your Business 1
- 2. Social Media People having conversations online. Your market is creating photos, blogs, chat sites, micro-blogs, social networks, video sharing, RSS feeds and podcasts to discuss and comment on just about... Everything. 2
- 3. 1890’s Phones start ringing ... Effects came later 3
- 4. 1930’s Airlines take off ... Effects came later 4
- 5. 1950’s TV turns on ... Effects came later 5
- 6. 1960’s Computers boot up ... Effects came later 6
- 7. 1980’s Mobiles start buzzing ... Effects came later 7
- 8. 1990’s Internet connects ... Effects came later 8
- 9. 2000’s Search finds everything ... Effects came later 9
- 10. Late 2000’s Social Media connects everyone ... Effects came later 10
- 11. 2010’s Mobile Web connects everything ... Effects came later 11
- 12. The Future: Everyone and Everything is Connected. 12
- 13. The Future: Big Companies Can’t Compete With Small Ones. 13
- 14. Lets Imagine You Want To Start A Business This Week... 14
- 15. It’s never been easier to find a niche! 15
- 16. 20,550+ Members 16
- 17. It’s never been easier to ask the market! 17
- 18. It’s never been easier to make a product! 18
- 19. It’s never been easier to source a product! 19
- 20. It’s never been easier to write a book! 20
- 21. It’s never been easier to publish a book! 21
- 22. It’s never been easier to distribute ideas! 22
- 23. It’s never been easier to build a brand! 23
- 24. It’s never been easier to have a web store! 24
- 25. ... and start using ebay! 25
- 26. It’s never been easier to accept payment! 26
- 27. It’s never been easier get designs! 27
- 28. It’s never been easier get your legals! 28
- 29. It’s never been easier to outsource everything else! 29
- 30. It’s never been easier to manage a global team! 30
- 31. It’s never been easier to communicate! 31
- 32. It’s never been easier to get others involved! 32
- 33. AND You can Promote it with Videos... Blogs... Tweets... Podcasts... Communities... Fan Pages... Ebooks... Photos... Links... Slides... FOR FREE 33
- 34. So What? 34
- 35. Look at MY Brand!! The Past Was About Shouting The Loudest 35
- 36. The Future Is About Leading Tribes 36
- 38. Target
- 39. Target Everyone Else
- 40. How Starbucks Stays Social... 4.7M YouTube Views 830k Twitter Followers 6.6M Facebook Supporters 20k+ Viewed the New Ad 700 Commented on it 4,800 “Liked” it 38
- 41. Over 100,000 shared ideas. 39
- 42. How The Marriott Stays Social... 445k YouTube Channel Views 35k Twitter Followers 40
- 43. Bill Marriott Blogs Every Week 41
- 44. Singapore Marriott has 1,300+ ‘Fans’ 42
- 46. 14% of consumers trust Advertising 44
- 47. Market Place Blogs, Videos, Emails, Groups, Content, Podcasts, RSS, Voices Applications, Noise Etc Empower Powerful Brand, Relevant Customers Landing Pages to become Voices for your biz. Customers Effective Products Promotions Your Customers Are Your Marketing Team 45
- 48. Once Again, David Beats Goliath We are now seeing the immutable power of “Nobodies”. - Bloggers - Podcasters - Social Networkers - Commenters 46
- 49. MichellePhan http://www.youtube.com/ user/MichellePhan 2.7 Mil Channel Views Sponsors Videos, Blogs, Twitter Erabelle.com, Beautychoice.com,, AfterglowCosmetics.com, LiseWatier.com, PurMinerals.com, Product Sites AnastasiaBrows, Nailene.com Make-Up 47
- 50. Gary Veynerchuck Built a $50M wine business using YouTube and Twitter. He now has over 850,000 twitter “The wine I am playing with is http:// bit.ly/cvuFdS i love this little wine, followers. and look at the cute label.” 48
- 51. Girl Power iJustine (age 26) gives a fashionable girls perspective on 1.1M Twitter Followers Technology. 91 YouTube Views 85k Fans on Facebook 49
- 52. The Future: Big Companies Can’t Compete With Small Ones. 50
- 53. Forget Competing 51
- 54. Forget Leadership 52
- 55. Embrace Partnering 53
- 56. YOU? 54
- 57. Opportunity Knocks 55
- 58. Take Action... DVD Workshop 2 Hour Social Media Workshop 2 Bonus Talks Achieve: - More Leads - Better Customers - Higher Sales - Wider Margins - Stronger Brand 56
- 59. Take Action... DVD Workshop 2 Hour Social Media Workshop 2 Bonus Talks Achieve: - More Leads - Better Customers - Higher Sales - Wider Margins - Stronger Brand $88 56
- 60. @DanielPriestley 57