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Optimizing and Integrating Social Media into your PR

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Trivera Interactive
Trivera Interactive

Presented to Likemind - 2010

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Tom Snyder Trivera Interactive LikeMind- Milwaukee Dec 4, 2009 Optimizing and Integrating Social Media into your PR
 
Newspaper Ads Direct Mail TV Spots Radio Ads Trade Shows Infomercials Web Email Networking Outdoor Sponsorships Telemarketing Referrals Social Media PR Print
 
Tactics without strategy is the noise before defeat… Strategy without t actics is the slowest route to victory -Sun Tzu
Elements of a Successful Strategy: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Top Down > Bottom Up & Side-to-Side Content C onsumers > Content C reators Information > Conversations Push > Pull What Web 2.0 has Changed
News outlets are looking for content Stories need “angles” Writers are looking for “easy” Media editors LOVE templates What Web 2.0 has NOT Changed
Social Media
Web 1.0 PR Newsroom Media Email Lists SEO
Web 2.0 PR Blog Software RSS Pitchengine Twitter/Lists Tweetups
 
Integration
 
 
 
 
 
Re-Purpose Coverage Blog E-mail Site Twitter Facebook Youtube
 
 
Tom Snyder President and CEO [email_address] @triveraguy on Twitter 262-250-9400 Trivera Interactive W177 N9856 Rivercrest Dr Germantown, WI 53022 (new Menomonee Falls address on Jan 2, 2010)

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Optimizing and Integrating Social Media into your PR

  • 1. Tom Snyder Trivera Interactive LikeMind- Milwaukee Dec 4, 2009 Optimizing and Integrating Social Media into your PR
  • 2.  
  • 3. Newspaper Ads Direct Mail TV Spots Radio Ads Trade Shows Infomercials Web Email Networking Outdoor Sponsorships Telemarketing Referrals Social Media PR Print
  • 4.  
  • 5. Tactics without strategy is the noise before defeat… Strategy without t actics is the slowest route to victory -Sun Tzu
  • 6.
  • 7. Top Down > Bottom Up & Side-to-Side Content C onsumers > Content C reators Information > Conversations Push > Pull What Web 2.0 has Changed
  • 8. News outlets are looking for content Stories need “angles” Writers are looking for “easy” Media editors LOVE templates What Web 2.0 has NOT Changed
  • 10. Web 1.0 PR Newsroom Media Email Lists SEO
  • 11. Web 2.0 PR Blog Software RSS Pitchengine Twitter/Lists Tweetups
  • 12.  
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  • 15.  
  • 16.  
  • 17.  
  • 18.  
  • 19. Re-Purpose Coverage Blog E-mail Site Twitter Facebook Youtube
  • 20.  
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  • 22. Tom Snyder President and CEO [email_address] @triveraguy on Twitter 262-250-9400 Trivera Interactive W177 N9856 Rivercrest Dr Germantown, WI 53022 (new Menomonee Falls address on Jan 2, 2010)