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What does the term "search is now
semantic" mean? And why should
that matter to content marketers?

3. Semantic Search
Semantic means that search engines look at the
quality of your content, and the relevance to search
queries in your niche
Also your social proof
NOT just your SEO efforts like
(PageRank, backlinks, on-page factors, etc.)
©2014 TROOL Social Media Creative Group All Rights
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What is social proof and
how does it affect
your search ranking?

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How can Google+ activity
improve your search engine
ranking?

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Why is search/social
integration relevant to building
online thought leadership?

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Search engines and social networks rank social
content.
Social allows users to influence the people who in
turn influence search engines.

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By using search and Social signals to figure out
what people want.
you can better understand what information,
images, social media icons, etc., your audience
(users) are interested in finding on your site or
blog.

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To be seen as a thought leader, you have to
share your thoughts…
To do so you must be clear on your core values,
you must be authentic and acknowledge
your mistakes, as well as your triumphs.
By using the integration of search and social you
can better address the specifics in your niche

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What tips can you give
for improving website SEO
with social media activity?

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When you know your audience, you can
search for Queries that are relevant and
can help you post great content that can
make for good discussion and further your
reach and credibility as a thought leader in
your chosen niche

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You can

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Where can people learn more
about search/social
integration?

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How to Integrate Search, Social Media &
Content Marketing ...
SMXWest 2014 Recap:The Integration of
Search and Social
TROOL Social Media
Google+ Evangelist