SlideShare une entreprise Scribd logo
1  sur  82
Télécharger pour lire hors ligne
You may ask, why?

     We ask, why not?
Conventional wisdom demands a cause.
  Unconventional wisdom examines the cause & the effect.

• At green.why not? we provoke. We provoke brands to experiment with
      their messages, their mediums. We provoke consumers to get actively
                                           involved with the environment.

                                            • pro·voke / prəˈvōk/ Verb
  • Stimulate or give rise to (a reaction or emotion, typically a strong or
        unwelcome one) in someone: "the decision provoked a storm of
                                                                   protest".
• Stimulate or incite (someone) to do or feel something, esp. by arousing
       anger in them: "a teacher can provoke you into working harder".
Conventional wisdom demands an excuse.
        Unconventional wisdom expects results at all costs.


• At green.why not? we invoke. We invoke ideas, summoning them from
           the deep reservoir of our memories, our experiences. We invoke
  participation, co-creating value for brands by making them sustainable.

                                              • in·voke / ɪnˈvo / Verb
                                                                   ʊk
                                         • To call for with earnest desire
            • To call on (a deity, Muse, etc.), as in prayer or supplication.
                                     • To appeal to, as for confirmation.
                                    • To cause, call forth, or bring about.
Conventional wisdom demands an explanation.
Unconventional wisdom evaluates underlying intentions.


  • At green.why not? we evoke. We evoke niches, creating spaces in the
    minds of consumers that can’t be conquered, can’t be breached by other
                   competing brands. We evoke emotions, bonds that last.

                                                • e·voke / ɪˈvo / Verb
                                                                  ʊk
   • To call up or produce (memories, feelings, etc.): to evoke a memory.
 • To elicit or draw forth: His comment evoked protests from the shocked
                                                                 listeners.
• To produce or suggest through artistry and imagination a vivid impress
         ion of reality: a short passage that manages to evoke the smells,
                            colours, sounds, and shapes of that metropolis.
the green.whynot’s

At green.why not, we are a team of dedicated young professionals.
    With experience behind us, we learn quick and think fast on our feet.

                            • CGO (chief green officer) Amit Gupta,
 with a diverse and multi-disciplinary background experienced with
    agencies like Equus, Lowe Lintas, Publicis, Triton & 70 Events for
   over 12 years, green.why not has the strategic edge. An adventure
       sports enthusiast and having explored the Himalayas, he is not
   afraid to go where no one has gone before. With his passion & love
         for the nature he makes sure he finds solutions which lead to
                                  minimum impact to the environment.
D4S – Design for Sustainability, Post Baccalaureate student @ the Gaia
                                                         education UK.
global green.whynot’s

              @ green.whynot, we are more than a team of green
         professionals...we have the passion for the environment .

   • We believe that everybody who is the best can be part of the
                                     green.whynot Near-Sourcing
   • So we opened our doors to the unlimited source of talent &
                                                        resources
 • Where we have the choice to get the best for the green.whynot
                                           believers (our client)
• Advanced Technology comes to our Advantage connecting us to
    achieve seamless delivery of all our projects. We understand
                                         TIME IS @ a PREMIUM.
green.whynot? services
BUSINESS 2 ALL (B2A) … as long as we can provoke evoke & invoke MINDS

                                         •   BRAND COMMUNICATION
                                               • BRAND ACTIVATION
                                                • BRAND CREATION
                                     •   SUSTAINABILITY CONSULTING

              Using various Natural MEDIA or MEANS Of Communication
                                               • Social Digital Media
                                             • Personal Digital Media
                                                  • The Satellite TV
                                                        • FM Radio
                                                  • Print & Outdoor
                                 • Packaging (sustainable packaging)
                                  • Indigenous Media (on Ground)
green.whynot?
                                                 It’s Nice Here
HAPPINESS 2 ALL (H2A) … as long as we can provoke evoke & invoke
                                                              MINDS
               This is our initiative to give back to the community
                        • Community Development & Restoration
   • Partnering with NGO’s targeted to kids, women , elderly & the
                                                        environment

    Using MEANS Of Communication, Human & Available Resources
                                           • VIRO-Communication
                                        • Social Exchange of Ideas
                                                         • Up-cycle
  • Develop sustainable cities & self-sustained villages – intelligent
                                          management of resources
indigenous (TM) media
     Our indigenous media uses resources available naturally in the surroundings to
                                                        create your brand identity.
Our communication style is unique & innovative building conversations in consumer
                                                                            minds.

           MEDIA that delivers OUTSTANDING IMPACT with LEAST IMPACT to the
                                                           ENVIRONMENT
                                                      • HEDGE CRAFTING
                                                      • SAND SCULPTING
                                                            • CHALK ART
                                                • FLOWER ART – RANGOLI
                                            • PAPER PLANTS – Seeded Paper
                                                 • MOSSAGES & CREEPERS
                                                     • WALL ENGRAVINGS
green.whynot?
                                Sustainability Consulting

                 • We are the change agents for the society.
• We partner with organizations interested in or engaged in
        projects that aim to create a strong social impact by
                        providing local sustainable solutions.
• Process Product – Services Innovations – designing for the
                                                environment




         IF you want more information on going sustainable email us on
                                       sustainable.whynot@gmail.com
Those who ask green.whynot?

                          • TUNE IN FOLK
                         • SUNLITE SOLAR
                                 • NECC
                               • ORA SPA
                               • ABBOTT
• HUNGARIAN INFORMATION & CULTURE CENTRE
                            • ORGANIC LO
                             • STONE ART

                         • It’s Nice Here
                  • SUPARAANA KA AANGAN

                      • indigenous media
      • SCULPTURE GARDEN in LUTYENS DELHI
green.whynot?
greening the market ethics
brand creation
creating new brand identity
tune in folk
 stationery
tune in folk
 letterhead
tune in folk
  business
      cards
corporate presentation templates
Green.why not creds
Green.why not creds
Green.why not creds
Green.why not creds
Green.why not creds
Green.why not creds
Green.why not creds
brand creation
creating new brand identity
Ora
Regenesis |Spa
        PUNE
LOGO
Brand Communication
Print Magazine: Cosmopolitan
Full Page Ad
Full Page Ad
Full Page Ad
Brand Communication
  Outdoor : Hoardings
Teasers
Revealers
Revealers
brand collaterals
creating brand communication
Sunlite solar
Solar lanterns
FOLDER
  Front
Insert
Insert
Insert
brand campaign
creating brand interaction
NECC Campaign
Objective : to increase Consumption & love of
                                        eggs
Hoardings
BTL
Web
Banner
PRINT ADS
PRINT ADS
PRINT ADS
Organic Lo
Online Organic Store, India’s first
            www.organiclo.com
LOGO
LEAFLET
   Front
LEAFLET
   Back
Stone Art
        Stone Artifacts, India’s oldest
designer stoneware & manufacturers.
                                  Delhi
LOGO
STATIONERY
EVENTS @ green.whynot?
SOUK BIZZARE
platform for artists to display their art/talent in
                         an ambient dining space
Video




         SOUK BIZZARE
VENUE: OUT OF THE BLUE
   ambient dining space
indigenous media




     SCULPTURE GARDEN IN LUTYENS DELHI
platform for artists/sculptors to display their
       art/talent in an ambient garden space.
indigenous media




              100 delhi – Event Logo
SCULPTURE GARDEN IN LUTYENS DELHI
indigenous media




       100 delhi – Event Invite - Inside
SCULPTURE GARDEN IN LUTYENS DELHI
indigenous media




      100 delhi – Event Invite - Outside
SCULPTURE GARDEN IN LUTYENS DELHI
indigenous media




      100 delhi – created in terracotta
SCULPTURE GARDEN IN LUTYENS DELHI
indigenous media




green whynot : terracotta logo
Brand Activation @ green.whynot?
ABBOTT – DIGENE FASTMELT
   mumbai dabbawala –sampling
2 rounds – OCT 2011 & FEB 2012
Distribution Locations
                                      Sachets & Leaflet


                            • DISTRIBUTION of 100000 each
                              • AREAS COVERED AS BELOW

                                      • CENTRAL – 40,000
    – DADAR, WADALA, GHATKOPAR, SION, CST, NARIMAN POINT,
                                      BALLARD PIER, FORT
                                     • WESTERN – 40,000
– CHURCHAGATE, GRANT ROAD, BANDRA, ANDHERI, MAHALAXMI,
                                            LOWER PAREL,
                               • SOUTH MUMBAI – 20,000
                                – CUFFE PARADE, COLABA
DABBAWALA TEAM – PUTTING THE
                    SAMPLES
ACTIVITY EFFECTIVENESS
                         • 1,00,000 Samples Distributed
                           • Word of MOUTH by each x3

ACTUAL AWARENESS REACHED 4,00,000 Consumers * 2
  Total of 8,00,000 consumers reached @ as low as Re.1
                       per contact.

 ACHIEVING 300% EFFECTIVENESS for the CAMPAIGN
green.whynot?
                      It’s Nice Here


Community development projects
   Our bit going back to the society
Suparaana Ka Aangan (SKA)
      NGO- Gurgaon, Delhi
Tree Plantation Drive Oct 2011
million trees gurgaon with the kids @ SKA
Aravalli Bio-Diversity Park
million trees gurgaon with the kids @ SKA
Aravalli Bio-Diversity Park
million trees gurgaon with the kids @ SKA
Aravalli Bio-Diversity Park
million trees gurgaon with the kids @ SKA
Kids Movie time Oct 2011
cap gemini sponsored for the kids @ SKA
@ the theatre
the kids @ SKA
@ the theatre
the kids @ SKA
Products made by the Teachers @ SKA- Nov 2011
                          empowering the NGO
Stalls @ the MNC’s – candles – recycled cloth bags
                              SKA @ Aegis Global
So ask,
                   green.whynot?


                                  call
amit gupta @ +91 9833709822 Mumbai
                +91 9873398229 Delhi
       email: amitg.whynot@gmail.com
             green.whynot on Facebook
                         Green Tweets

Contenu connexe

En vedette

En vedette (8)

OER workshop unisa
OER  workshop   unisaOER  workshop   unisa
OER workshop unisa
 
Educación abierta: ¿qué es y para qué sirve?
Educación abierta: ¿qué es y para qué sirve?Educación abierta: ¿qué es y para qué sirve?
Educación abierta: ¿qué es y para qué sirve?
 
Working with OER: the experience of UnisulVirtual as a user-provider, Brazil
Working with OER: the experience of UnisulVirtual as a user-provider, BrazilWorking with OER: the experience of UnisulVirtual as a user-provider, Brazil
Working with OER: the experience of UnisulVirtual as a user-provider, Brazil
 
Hair
HairHair
Hair
 
Dipo Hair
Dipo HairDipo Hair
Dipo Hair
 
Kerndata, informatie aan het werk in uw bestuur
Kerndata, informatie aan het werk in uw bestuurKerndata, informatie aan het werk in uw bestuur
Kerndata, informatie aan het werk in uw bestuur
 
RICC Presentation
RICC PresentationRICC Presentation
RICC Presentation
 
testpasbeau
testpasbeautestpasbeau
testpasbeau
 

Similaire à Green.why not creds

Green.why not creds jan 2012
Green.why not creds   jan 2012Green.why not creds   jan 2012
Green.why not creds jan 2012green whynot
 
Everything changes: What can we learn from product development in mobile inte...
Everything changes: What can we learn from product development in mobile inte...Everything changes: What can we learn from product development in mobile inte...
Everything changes: What can we learn from product development in mobile inte...Frankly, Green + Webb
 
Intensivdagarna Heart in community tim merriman lisa brochu
Intensivdagarna Heart in community tim merriman lisa brochuIntensivdagarna Heart in community tim merriman lisa brochu
Intensivdagarna Heart in community tim merriman lisa brochuStefan_Riksutstallningar
 
Social Media Marketing .. What you need to know
Social Media Marketing .. What you need to knowSocial Media Marketing .. What you need to know
Social Media Marketing .. What you need to knowElizabeth Quintanilla, MBA
 
Communicating Vision and Value
Communicating Vision and ValueCommunicating Vision and Value
Communicating Vision and Value4Good.org
 
Can Workshop Sep 2011
Can Workshop Sep 2011Can Workshop Sep 2011
Can Workshop Sep 2011cjmcca
 
Social Media Marketing what business owners should know ..
Social Media Marketing what business owners should know ..Social Media Marketing what business owners should know ..
Social Media Marketing what business owners should know ..Elizabeth Quintanilla, MBA
 
Lisa Sahulka - Leadership and-administrative-dynamics-sixthandseventhclass
Lisa Sahulka - Leadership and-administrative-dynamics-sixthandseventhclassLisa Sahulka - Leadership and-administrative-dynamics-sixthandseventhclass
Lisa Sahulka - Leadership and-administrative-dynamics-sixthandseventhclassSouthern Poverty Law Center
 
2012 UniSA Drinking Pitch competition, "Are you a sheep? Think for yourself c...
2012 UniSA Drinking Pitch competition, "Are you a sheep? Think for yourself c...2012 UniSA Drinking Pitch competition, "Are you a sheep? Think for yourself c...
2012 UniSA Drinking Pitch competition, "Are you a sheep? Think for yourself c...LachlanPAU
 
Groene marketing voor hogeschool gent
Groene marketing voor hogeschool gentGroene marketing voor hogeschool gent
Groene marketing voor hogeschool gentStefaan Vandist
 
International Innovation for AURA
International Innovation for AURAInternational Innovation for AURA
International Innovation for AURANick Coates
 
Marketing your green credentials
Marketing your green credentialsMarketing your green credentials
Marketing your green credentialsfionahumberstone
 
Case Study and Competitive Analysis
Case Study and Competitive AnalysisCase Study and Competitive Analysis
Case Study and Competitive AnalysisMaya Mikati
 

Similaire à Green.why not creds (20)

Green.why not creds jan 2012
Green.why not creds   jan 2012Green.why not creds   jan 2012
Green.why not creds jan 2012
 
Ideas born social
Ideas born socialIdeas born social
Ideas born social
 
Everything changes: What can we learn from product development in mobile inte...
Everything changes: What can we learn from product development in mobile inte...Everything changes: What can we learn from product development in mobile inte...
Everything changes: What can we learn from product development in mobile inte...
 
Intensivdagarna Heart in community tim merriman lisa brochu
Intensivdagarna Heart in community tim merriman lisa brochuIntensivdagarna Heart in community tim merriman lisa brochu
Intensivdagarna Heart in community tim merriman lisa brochu
 
Belief box
Belief boxBelief box
Belief box
 
Social Media Marketing .. What you need to know
Social Media Marketing .. What you need to knowSocial Media Marketing .. What you need to know
Social Media Marketing .. What you need to know
 
A Measure of Success
A Measure of SuccessA Measure of Success
A Measure of Success
 
Communicating Vision and Value
Communicating Vision and ValueCommunicating Vision and Value
Communicating Vision and Value
 
Can Workshop Sep 2011
Can Workshop Sep 2011Can Workshop Sep 2011
Can Workshop Sep 2011
 
Social Media Marketing what business owners should know ..
Social Media Marketing what business owners should know ..Social Media Marketing what business owners should know ..
Social Media Marketing what business owners should know ..
 
Lisa Sahulka - Leadership and-administrative-dynamics-sixthandseventhclass
Lisa Sahulka - Leadership and-administrative-dynamics-sixthandseventhclassLisa Sahulka - Leadership and-administrative-dynamics-sixthandseventhclass
Lisa Sahulka - Leadership and-administrative-dynamics-sixthandseventhclass
 
Bbdo big idea_today
Bbdo big idea_todayBbdo big idea_today
Bbdo big idea_today
 
2012 UniSA Drinking Pitch competition, "Are you a sheep? Think for yourself c...
2012 UniSA Drinking Pitch competition, "Are you a sheep? Think for yourself c...2012 UniSA Drinking Pitch competition, "Are you a sheep? Think for yourself c...
2012 UniSA Drinking Pitch competition, "Are you a sheep? Think for yourself c...
 
Htm 490 Best practices
Htm 490 Best practicesHtm 490 Best practices
Htm 490 Best practices
 
Groene marketing voor hogeschool gent
Groene marketing voor hogeschool gentGroene marketing voor hogeschool gent
Groene marketing voor hogeschool gent
 
International Innovation for AURA
International Innovation for AURAInternational Innovation for AURA
International Innovation for AURA
 
Marketing your green credentials
Marketing your green credentialsMarketing your green credentials
Marketing your green credentials
 
Case Study and Competitive Analysis
Case Study and Competitive AnalysisCase Study and Competitive Analysis
Case Study and Competitive Analysis
 
Soapure
SoapureSoapure
Soapure
 
Digital all around
Digital all aroundDigital all around
Digital all around
 

Dernier

WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptxWCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptxHasan S
 
Embroidery design from embroidery magazine
Embroidery design from embroidery magazineEmbroidery design from embroidery magazine
Embroidery design from embroidery magazineRivanEleraki
 
How to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPTHow to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPTThink 360 Studio
 
UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024mikailaoh
 
Cold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptxCold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptxSamKuruvilla5
 
High-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkillHigh-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkillCre8iveskill
 
Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...Ed Orozco
 
Mike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy ShirtMike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy ShirtTeeFusion
 
LRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdfLRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdfHctorFranciscoSnchez1
 
The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024Alan Dix
 
Designing for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teamsDesigning for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teamsBlock Party
 
Create Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.comCreate Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.comjakyjhon00
 
Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...khushisharma298853
 
Construction Documents Checklist before Construction
Construction Documents Checklist before ConstructionConstruction Documents Checklist before Construction
Construction Documents Checklist before ConstructionResDraft
 
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdfBuilding+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdfsaidbilgen
 
Math Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOLMath Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOLkenzukiri
 
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024Ted Drake
 
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...Amil baba
 
Production of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptxProduction of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptxb2kshani34
 

Dernier (19)

WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptxWCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
 
Embroidery design from embroidery magazine
Embroidery design from embroidery magazineEmbroidery design from embroidery magazine
Embroidery design from embroidery magazine
 
How to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPTHow to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPT
 
UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024
 
Cold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptxCold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptx
 
High-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkillHigh-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkill
 
Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...
 
Mike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy ShirtMike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy Shirt
 
LRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdfLRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdf
 
The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024
 
Designing for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teamsDesigning for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teams
 
Create Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.comCreate Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.com
 
Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...
 
Construction Documents Checklist before Construction
Construction Documents Checklist before ConstructionConstruction Documents Checklist before Construction
Construction Documents Checklist before Construction
 
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdfBuilding+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
 
Math Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOLMath Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOL
 
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
 
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
 
Production of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptxProduction of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptx
 

Green.why not creds

  • 1. You may ask, why? We ask, why not?
  • 2. Conventional wisdom demands a cause. Unconventional wisdom examines the cause & the effect. • At green.why not? we provoke. We provoke brands to experiment with their messages, their mediums. We provoke consumers to get actively involved with the environment. • pro·voke / prəˈvōk/ Verb • Stimulate or give rise to (a reaction or emotion, typically a strong or unwelcome one) in someone: "the decision provoked a storm of protest". • Stimulate or incite (someone) to do or feel something, esp. by arousing anger in them: "a teacher can provoke you into working harder".
  • 3. Conventional wisdom demands an excuse. Unconventional wisdom expects results at all costs. • At green.why not? we invoke. We invoke ideas, summoning them from the deep reservoir of our memories, our experiences. We invoke participation, co-creating value for brands by making them sustainable. • in·voke / ɪnˈvo / Verb ʊk • To call for with earnest desire • To call on (a deity, Muse, etc.), as in prayer or supplication. • To appeal to, as for confirmation. • To cause, call forth, or bring about.
  • 4. Conventional wisdom demands an explanation. Unconventional wisdom evaluates underlying intentions. • At green.why not? we evoke. We evoke niches, creating spaces in the minds of consumers that can’t be conquered, can’t be breached by other competing brands. We evoke emotions, bonds that last. • e·voke / ɪˈvo / Verb ʊk • To call up or produce (memories, feelings, etc.): to evoke a memory. • To elicit or draw forth: His comment evoked protests from the shocked listeners. • To produce or suggest through artistry and imagination a vivid impress ion of reality: a short passage that manages to evoke the smells, colours, sounds, and shapes of that metropolis.
  • 5. the green.whynot’s At green.why not, we are a team of dedicated young professionals. With experience behind us, we learn quick and think fast on our feet. • CGO (chief green officer) Amit Gupta, with a diverse and multi-disciplinary background experienced with agencies like Equus, Lowe Lintas, Publicis, Triton & 70 Events for over 12 years, green.why not has the strategic edge. An adventure sports enthusiast and having explored the Himalayas, he is not afraid to go where no one has gone before. With his passion & love for the nature he makes sure he finds solutions which lead to minimum impact to the environment. D4S – Design for Sustainability, Post Baccalaureate student @ the Gaia education UK.
  • 6. global green.whynot’s @ green.whynot, we are more than a team of green professionals...we have the passion for the environment . • We believe that everybody who is the best can be part of the green.whynot Near-Sourcing • So we opened our doors to the unlimited source of talent & resources • Where we have the choice to get the best for the green.whynot believers (our client) • Advanced Technology comes to our Advantage connecting us to achieve seamless delivery of all our projects. We understand TIME IS @ a PREMIUM.
  • 7. green.whynot? services BUSINESS 2 ALL (B2A) … as long as we can provoke evoke & invoke MINDS • BRAND COMMUNICATION • BRAND ACTIVATION • BRAND CREATION • SUSTAINABILITY CONSULTING Using various Natural MEDIA or MEANS Of Communication • Social Digital Media • Personal Digital Media • The Satellite TV • FM Radio • Print & Outdoor • Packaging (sustainable packaging) • Indigenous Media (on Ground)
  • 8. green.whynot? It’s Nice Here HAPPINESS 2 ALL (H2A) … as long as we can provoke evoke & invoke MINDS This is our initiative to give back to the community • Community Development & Restoration • Partnering with NGO’s targeted to kids, women , elderly & the environment Using MEANS Of Communication, Human & Available Resources • VIRO-Communication • Social Exchange of Ideas • Up-cycle • Develop sustainable cities & self-sustained villages – intelligent management of resources
  • 9. indigenous (TM) media Our indigenous media uses resources available naturally in the surroundings to create your brand identity. Our communication style is unique & innovative building conversations in consumer minds. MEDIA that delivers OUTSTANDING IMPACT with LEAST IMPACT to the ENVIRONMENT • HEDGE CRAFTING • SAND SCULPTING • CHALK ART • FLOWER ART – RANGOLI • PAPER PLANTS – Seeded Paper • MOSSAGES & CREEPERS • WALL ENGRAVINGS
  • 10. green.whynot? Sustainability Consulting • We are the change agents for the society. • We partner with organizations interested in or engaged in projects that aim to create a strong social impact by providing local sustainable solutions. • Process Product – Services Innovations – designing for the environment IF you want more information on going sustainable email us on sustainable.whynot@gmail.com
  • 11. Those who ask green.whynot? • TUNE IN FOLK • SUNLITE SOLAR • NECC • ORA SPA • ABBOTT • HUNGARIAN INFORMATION & CULTURE CENTRE • ORGANIC LO • STONE ART • It’s Nice Here • SUPARAANA KA AANGAN • indigenous media • SCULPTURE GARDEN in LUTYENS DELHI
  • 13. brand creation creating new brand identity
  • 14. tune in folk stationery
  • 15. tune in folk letterhead
  • 16. tune in folk business cards
  • 25. brand creation creating new brand identity
  • 27. LOGO
  • 32. Brand Communication Outdoor : Hoardings
  • 43. NECC Campaign Objective : to increase Consumption & love of eggs
  • 45. BTL
  • 50. Organic Lo Online Organic Store, India’s first www.organiclo.com
  • 51. LOGO
  • 52. LEAFLET Front
  • 53. LEAFLET Back
  • 54. Stone Art Stone Artifacts, India’s oldest designer stoneware & manufacturers. Delhi
  • 55. LOGO
  • 58. SOUK BIZZARE platform for artists to display their art/talent in an ambient dining space
  • 59. Video SOUK BIZZARE VENUE: OUT OF THE BLUE ambient dining space
  • 60. indigenous media SCULPTURE GARDEN IN LUTYENS DELHI platform for artists/sculptors to display their art/talent in an ambient garden space.
  • 61. indigenous media 100 delhi – Event Logo SCULPTURE GARDEN IN LUTYENS DELHI
  • 62. indigenous media 100 delhi – Event Invite - Inside SCULPTURE GARDEN IN LUTYENS DELHI
  • 63. indigenous media 100 delhi – Event Invite - Outside SCULPTURE GARDEN IN LUTYENS DELHI
  • 64. indigenous media 100 delhi – created in terracotta SCULPTURE GARDEN IN LUTYENS DELHI
  • 65. indigenous media green whynot : terracotta logo
  • 66. Brand Activation @ green.whynot?
  • 67. ABBOTT – DIGENE FASTMELT mumbai dabbawala –sampling 2 rounds – OCT 2011 & FEB 2012
  • 68. Distribution Locations Sachets & Leaflet • DISTRIBUTION of 100000 each • AREAS COVERED AS BELOW • CENTRAL – 40,000 – DADAR, WADALA, GHATKOPAR, SION, CST, NARIMAN POINT, BALLARD PIER, FORT • WESTERN – 40,000 – CHURCHAGATE, GRANT ROAD, BANDRA, ANDHERI, MAHALAXMI, LOWER PAREL, • SOUTH MUMBAI – 20,000 – CUFFE PARADE, COLABA
  • 69. DABBAWALA TEAM – PUTTING THE SAMPLES
  • 70. ACTIVITY EFFECTIVENESS • 1,00,000 Samples Distributed • Word of MOUTH by each x3 ACTUAL AWARENESS REACHED 4,00,000 Consumers * 2 Total of 8,00,000 consumers reached @ as low as Re.1 per contact. ACHIEVING 300% EFFECTIVENESS for the CAMPAIGN
  • 71. green.whynot? It’s Nice Here Community development projects Our bit going back to the society
  • 72. Suparaana Ka Aangan (SKA) NGO- Gurgaon, Delhi
  • 73. Tree Plantation Drive Oct 2011 million trees gurgaon with the kids @ SKA
  • 74. Aravalli Bio-Diversity Park million trees gurgaon with the kids @ SKA
  • 75. Aravalli Bio-Diversity Park million trees gurgaon with the kids @ SKA
  • 76. Aravalli Bio-Diversity Park million trees gurgaon with the kids @ SKA
  • 77. Kids Movie time Oct 2011 cap gemini sponsored for the kids @ SKA
  • 78. @ the theatre the kids @ SKA
  • 79. @ the theatre the kids @ SKA
  • 80. Products made by the Teachers @ SKA- Nov 2011 empowering the NGO
  • 81. Stalls @ the MNC’s – candles – recycled cloth bags SKA @ Aegis Global
  • 82. So ask, green.whynot? call amit gupta @ +91 9833709822 Mumbai +91 9873398229 Delhi email: amitg.whynot@gmail.com green.whynot on Facebook Green Tweets