1. © 2013 Bigcommerce Pty. Ltd.

2. Store Design
Make sure your site is product-focused
and easy to navigate

3. Images should put the
focus on your products
• 67% of consumers rated image
quality as “very important”
• Highest quality default image you
can get
• Multiple images, multiple angles
• Show product in use when
possible

4. Customer Case Study:
Bailey Nelson
Big, beautiful
images showcase
their products.

5. Add videos to improve SEO and conversion
- 53 times more likely to get a front-
page Google result, 41% higher
click-through
- Visitors stay on site 9% longer,
are 65% more likely to buy
- Show products in use, close-ups
to highlight features

6. © 2013 Bigcommerce Pty. Ltd.
Video expertise is not required
Customer Case Study: Yeti Coolers

7. Feature product reviews
• 4.6% increase in conversion, 18%
increase in sales
• Show both sides of the story:
shoppers who read bad reviews
convert 67% more

8. Social sharing and validation
• 50% of consumers use social media to share
product reviews
• 68% read product reviews on social networks
• Pinterest projected to account for 40% of all
social media driven purchases
• Adding social sharing also helps
increase awareness & validation

9. More than 70% of
all shopping carts
are abandoned
But 75% of abandoners
still intend to buy

10. Reasons customers don’t complete a purchase
• 55%: Shipping costs
- Offer free shipping where the economics make sense
• 14%: No guest checkout option
- Offer guest checkout, ask to sign up after first purchase
• 11%: Checkout process takes too long
- Shorten checkout, compare process to competitors
• 7%: Not enough payment options
- Add more options to increase sales

11. Customer Case Study:
Bump My Lock
Increased sales by adding
multiple ways to pay

12. Use an automated abandoned cart saver
- Recover an average of 15% of lost sales
- Emails are automatically sent to shoppers
who add to cart then don’t buy
v

13. Customer Case Study:
Night-Gear
“In the first month alone,
we recovered over $8,000
in sales we would
otherwise have lost.”

14. Customise your message to
win shoppers back
• Offer limited-time discount
• Offer free shipping to counteract
biggest abandonment factor —
shipping costs
• Include images of the abandoned
products
© 2013 Bigcommerce Pty. Ltd.

15. Best secrets for optimising your site
 Make sure your design is clean and modern
 Use big, high quality product images
 Use videos to showcase your products in use
 Feature product reviews and social sharing
 Make it easy as possible to buy from your site
 Offer multiple ways for shoppers to pay
 Use an abandoned cart saver

16. Start improving your conversion today!
Bigcommerce has all the tools you need
to improve conversion built right in.
Free Trial
www.bigcommerce.com
Thank you
troy.cox@bigcommerce.com