Making The Case for Social Business - Social Media Strategies Summit Boston 2013
•
2 j'aime•694 vues
Alternatively titled "Get that Social Business Buy-in" this presentation is designed to make a compelling, yet easy to understand argument that not only is Social Business a good idea...it's basically unavoidable. The world has changed around us and the imperative to begin redesigning your business into a more socially connected, open and transparent organization has never been more clear.
Recommandé
Recommandé
Contenu connexe
Tendances
Tendances (20)
Similaire à Making The Case for Social Business - Social Media Strategies Summit Boston 2013
Similaire à Making The Case for Social Business - Social Media Strategies Summit Boston 2013 (20)
Plus de True Voice Media
Plus de True Voice Media (6)
Dernier
Dernier (20)
Making The Case for Social Business - Social Media Strategies Summit Boston 2013
- 1. Making the case for Social Business
- 2. True Voice Media www.truevoicemedia.com 215.948.2012 Jeff Gibbard President & Chief Strategist at True Voice Media Speaker, Blogger & Coach @truevoicemedia @jgibbard jeffgibbard.com/g jeff@truevoicemedia.com The Philadelphia Social Business Agency truevoicemedia.com | socialmediaphilanthropy.com | jeffgibbard.com | jgibbard.com
- 3. True Voice Media www.truevoicemedia.com 215.948.2012 @truevoicemedia The Philadelphia Social Business Agency True Voice Media // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
- 4. True Voice Media www.truevoicemedia.com 215.948.2012 @truevoicemedia The Philadelphia Social Business Agency Social Business Strategy Policy Training Listening Content Marketing Engagement & Community Management Promotion & Advertising Measurement & Analytics Collaboration Customer Service True Voice Media // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
- 5. True Voice Media www.truevoicemedia.com 215.948.2012 @truevoicemedia @jgibbard @truevoicemedia The Philadelphia Social Business Agency
- 6. True Voice Media www.truevoicemedia.com Resources Slides, Links and Tools Mentioned 215.948.2012 @truevoicemedia truevoicemedia.com/notes The Philadelphia Social Business Agency True Voice Media // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
- 7. RULES Interrupt me Don’t fall asleep Tweet everything I say Tweet about how handsome I am Stay off Facebook Stay off email Call your mother (she worries) Shout out to @marcusnelson
- 8. Let’s Dive In True Voice Media // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
- 10. A Social Business is a company that... takes full advantage of the opportunities presented by social media, that reduces its liability and risk through governance and training, and that leverages social technologies and concepts to become more open, transparent, collaborative, and innovative.
- 15. Building The Case For Social Business
- 17. Appeal to the Heart, Mind, and Wallet
- 18. But to make the case... Mind, Wallet, and Heart
- 21. The World Has Changed
- 25. Connection Is Right At Our Fingertips
- 26. Information Is Right At Our Fingertips
- 28. It’s forever changed how we... ★ Communicate ★ Complain ★ Promote ★ Seek ★ Find Help Information ★ Share Information
- 30. To prove it let’s do an experiment
- 32. 1995
- 34. 2005
- 36. 1995 2005
- 37. 2013
- 39. Can anyone recommend a good plumber in Philadelphia? #helpout #softsearch
- 40. If Behaviors Are Changing, Will We Change With Them?
- 41. Present The Data
- 42. 72% of Online Adults are non-users users source: Pew Internet and American Life Project Social Networking Site Users
- 43. How that breaks down by age 89% 78% 60% 43% 18-29 30-49 50-64 65+ source: Pew Internet and American Life Project
- 44. 56% Of The Current Workforce Is Between 16-44 source: BLS.gov, USAtoday.com
- 45. 89% Of 18-24-year-old Smartphone Owners Reach For Their Device Within 15 Minutes Of Waking Up source: IDC Report, March 2013
- 46. 65 and older have roughly tripled their presence 43% 13% 2009 Today source: Pew Internet and American Life Project on social networking sites in the last four years
- 47. Unlike Spider-Man You Cannot Stop This Train
- 49. Redirect energy
- 51. Social Isn’t Just About “Feel Good” Chatter
- 52. Get that money, son!
- 53. Make it rain! shout out to Adele Cehrs
- 54. Productivity Gains Fully Implemented Social Tools No Social Tools +20 to 25% source: McKinsey Global Institute, July 2012
- 55. Innovation/Ideation Gains Fully Implemented Social Tools No Social Tools +32% source: Jive Collaboration Software Report, July 2012
- 56. Customer Retention Gains Fully Implemented Social Tools No Social Tools +31% source: Jive Collaboration Software Report, July 2012
- 57. Brand Awareness Gains Fully Implemented Social Tools No Social Tools +34% source: Jive Collaboration Software Report, July 2012
- 58. Innovation/Ideation Gains Fully Implemented Social Tools No Social Tools +27% source: Jive Collaboration Software Report, July 2012
- 59. All Of The Data Supports Social Business
- 61. What are you some sort of Hippie?!
- 62. In Social Business Everybody Wins!
- 63. Customers win ★ acknowledged and appreciated ★ better products ★ lower prices ★ faster responses ★ better customer service ★ more trust due to transparency ★ connected and loyal because of shared values
- 64. Employees win ★ acknowledged ★ given and appreciated the opportunity for creativity and contribution ★ motivated ★ driven by competition by purpose
- 65. Businesses win ★ has more engaged employees ★ has a greater number of customer advocates and internal champions ★ learns from its customers ★ generates more loyalty ★ reduction in support costs, cost per acquisition, etc. ★ increases reach, awareness, leads, and sales ★ changes the world
- 66. Key Takeaways ★ It’s a process. Take your time, build a plan. ★ This shift seems inevitable, will you buy in? ★ Social Business drives business value. ★ Everyone wins. Let’s build a better world.
- 67. True Voice Media www.truevoicemedia.com 215.948.2012 Jeff Gibbard President & Chief Strategist at True Voice Media Speaker, Blogger & Coach @truevoicemedia @jgibbard jeffgibbard.com/g jeff@truevoicemedia.com The Philadelphia Social Business Agency truevoicemedia.com | socialmediaphilanthropy.com | jeffgibbard.com | jgibbard.com