3. Advanced here means that Twitter is being
used in a fashion beyond just casual tweets,
retweeting, responding, or reading others'
tweets.
Advanced twitter means getting into a pattern
of use with a purpose or goal.
Sunday, August 21, 2011
4. Location
username
Avatar
name General user info
Date
Metrics
Tweet client Tweet
Make favorite
Connections
Added value info from tweet
Added value
info from tweet
Recommendations
Sunday, August 21, 2011
10. How?
• Find interesting stuff via Alltop, SmartBrief,
StumbleUpon
• Write blog post, via Posterous
• Auto tweet post, ObjectiveMarketer, posts
new tweets once an hour.
Sunday, August 21, 2011
11. Why?
• Drive traffic to Alltop.
• Alltop pages are written up by multiple people, and then
Tweets are created by multiple people. Twitter is used as a
form of mini blog.
• Mental model is PBS: "With PBS they have to have very
interesting content so you tolerate the telephone." "For
me, for Twitter, I have many interesting links so that I can
promote Alltop"
Sunday, August 21, 2011
13. #the5: A daily set of reference information aimed
to help you improve your life.
Sunday, August 21, 2011
14. How?
• Find interesting stuff via friends (social) and
Google alerts.
• Regular, every workday at 8:30am ET
• Info also shared via blog posts are created
and the “Out of Date Newsletter”.
Sunday, August 21, 2011
15. Why?
• Build the Chris Penn brand. The brand is about being an
expert in digital marketing.
• Drive traffic to Awaken Your Superhero information.
• “I’ll let you know about 5 things that caught my eye in the
morning news.”
Sunday, August 21, 2011
17. How?
• Time, Topic, Hash Tag
• Set format
• Launch
• Publish
• Be consistent
• Moderation tools: Twubs, Twitter,
TweetDeck, HootSuite, etc...
Sunday, August 21, 2011
18. Why?
• Build platform for similarly interested people.
• Build awareness of issues.
• Discover new people and ideas.
Sunday, August 21, 2011
20. How?
• Twitter is the base
• Analysis: ThinkUp, TwitSprout, Radian6,
Wordle, Klout
Sunday, August 21, 2011
21. Why?
• Feedback from a slice of the public
• Show the President is social media savvy
• It’s cool
Sunday, August 21, 2011
22. Observations
• Twitter with a purpose requires a plan.
• Keep focused on why analysis needs to be done.
• Refine the approach.
• Develop your tool set. They will come and go.
http://TruffleMedia.com/home/content/advance-twitter
Sunday, August 21, 2011
23. Contact Information
TruffleMedia.com
(877) 558-7833
info@TruffleMedia.com
@TruffleMedia
TruffleMedia.com/Facebook
Sunday, August 21, 2011