1. RULES AND REGULATIONS
I. ORGANIZER
The MARKETING CHALLENGERS 2011 is organized by RMIT Vietnam Business Club
and sponsored by Toyota Motor Vietnam. The winner will be chosen by an expert jury including
RMIT Vietnam Lecturer, Representative from the sponsor and industry marketers.
II. AGENDA OF THE COMPETITION
The Competition
1 Registration From June 6 www.marketingchallengers.com
2 Information Session July 5 Melbourne Theatre, RMIT Vietnam
Round 1
3 Marketing Quiz July 11 – July 17 www.marketingchallengers.com
4 Proposal July 18 – August 7 marketing.challengers@gmail.com
Marketing Tour
5 Registration TBA www.marketingchallengers.com
6 The Tour TBA Toyota Motor Vietnam
Round 2
7 Top 5 Round 1 Announcement August 13 www.marketingchallengers.com
8 Final Round (Presentation) August 19 Melbourne Theatre, RMIT Vietnam
III. PARTICIPATION & REGISTRATION
Participants
 Participants in the MARKETING CHALLENGERS 2011 must be undergraduate students.
 Participants must not participate in the 2010 edition of MARKETING CHALLENGERS
2011 (which is Marketing Competition 2010) finalists or winners.
 Post-graduate students or MBA students or higher degree cannot enroll in the MARKETING
CHALLENGERS 2011.
Participation Team
 The participation will take place in teams, who will settle for a minimum of three and a
maximum of five. Members of the team can come from different universities or college or
other business school and organization.
 Each team shall appoint one member as "responsible" to receive and send any information
regarding the contest generates.
 Participation team can ask one lecturer in team’s university for official advisor. The name
and contact of this advisor must be submitted to the MARKETING CHALLENGERS 2011
together with the proposal.
Registration
 Registration must be done online through www.marketingchallengers.com from June 6, 2011.
 All the information must be provided in details and accurately.
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2. Acceptance of Bases
Participants should have accepted these rules and each of its terms, including privacy policy.
If an entrant enters to the competition as a member of a team, the Entrant understands and agrees
that, in order for a team to be eligible to participate, all of the members of the team must agree to
these Terms and Conditions. By entering, Entrant warrants that he/she has obtained the appropriate
agreement and/or approval by his team members. In addition, an Entrant that is a member of a team
understands and agrees that if the team is selected to receive a prize, the team is responsible for
ensuring that the prize will be appropriately distributed to each member of the team and each
member of the team must agree upon the payment method. The eligibility of an Entrant is tied to the
eligibility of the team. So if one member of a team does not comply with these Terms and Conditions
or is disqualified, the team as a whole will be disqualified.
By participating, Entrants agree to these Terms and Conditions and to the decision of the
Judges, whose decisions are final and binding in all respects. If you do not accept these Terms and
Conditions, you are not eligible to participate in the Contest.
IV. THE COMPETITION
Marketing Quiz:
 The quiz must be taken online via the official website: www.marketingchallengers.com
 This Marketing Quiz weights 10% of the total mark for the first round (including Marketing
Quiz and Proposal)
 The Marketing quiz can be optional. In case the team did not finish the Marketing Quiz, the
team can continue working on their proposal.
Marketing Tour of the competition
 Registration of the Marketing Tour is only for the team that completed the Marketing Quiz.
 Registration must be done online via the official website www.marketingchallengers.com
 All participants to the Marketing Tour must be responsible for themselves, any incidents
happened during the marketing tour is not responsible of the organizers.
 Participants must ensure that there are no illegal activities or objects carry during the tour.
Proposal of the competition
 The proposal must be the IMC Plan for the case study given. There is no format or template
for the proposal. Each team can develop the plan based on their creativity and ideas.
 Submit soft copy to marketing.challengers@gmail.com from July 18 to August 7
 Proposal must be within 30 pages/4,000 words and the content must be written in Times New
Roman, size 12
Final of the competition
The final MARKETING CHALLENGERS 2011 character will face, and governed by the
following structure and rules:
 The order of presentation will be random.
 The maximum length of exposure will be twenty (20) minutes per team and ten (10) minutes
for questions asked by the board of judge and audiences if so required.
 The presentation of the team and any documents related (the slides, videos, documents …)
must be submitted to marketing.challengers@gmail.com 48 hours before the Final Round.
 Teams may use the computer or visual means they deem appropriate.
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3. V. DESCRIPTION OF PRIZE
 Champion: 10,000,000 VND
 First Runner-up: 5,000,000 VND
 Second Runner-up: 3,000,000 VND
 Consolidations: 500,000 VND
 An certificates from the organizer (Marketing Challengers 2011 and Toyota Motor Vietnam)
VI. CONDITIONS OF THE AWARDS
 If for any reason outside the organization had not planned availability of prizes, the
Organization reserves the right to substitute others of equal or higher cost.
 All taxes and fees related to award of this competition is responsibility of the winners.
VII. IMAGE RIGHTS
The contestants authorize the MARKETING CHALLENGERS 2011 to reproduce and use
your name and other data, and its image in any related activity, without such use remuneration right
conferred or any benefit with the exception of the awards obtained.
VIII. LIMITATION OF LIABILITY
In addition to the already established on the limitation of liability, the MARKETING
CHALLENGERS 2011 is not responsible for:
 By the use of the prize that the winners can do.
 By the late winner in the withdrawal of the prize according to the instructions provided by the
organization.
IX. OTHER CONSIDERATIONS
 The help of lecturers (advisors) or people outside the group must be limited to general
information. If the organization deems excessive aid will consider the expulsion of the team.
 Team members are not allowed to contact journalists/media without the express permission
of the organization. Otherwise, the organization will consider the expulsion of the team.
 Teams registered for whatever reason cannot continue in competition, they should email to
marketing.challengers@gmail.com 24 hours prior Marketing Tour’s deadline and 72 hours
(3 days) prior Final Round.
X. CODE OF CONDUCT
 The MARKETING CHALLENGERS 2011 is very proud of the quality of its competitors,
institutions, organizations and other community members involved in the event.
 To make the competition an enjoyable experience for everyone, organizers require that
competitor’s adhere to a set of guidelines known as the Code of Conduct.
 The purpose of this code is to clarify expectations and identify actions that are regarded as
violations and thus assist the competitors in the understanding of the consequences of their
actions.
 These standards apply to all the competitors:
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4.  Competitors are expected to abide by the rules and bases of the competition and
accept the decisions it takes according to the organizing committee.
 Competitors are expected to show respect for other participants (face‐phase), staff,
volunteers and other members of the organization, displaying the necessary decorum
at an event in this category.
 Violations will be considered abusive or profane language, or try to cheat, signs of
bad character or disrespect to other competitors (for attendance phases), staff,
volunteers and other members of the organization and any other behavior deemed
detrimental influences the best interests of the competition.
 The use of mobile phones, pagers (for people), radios or other means of
communication with the outside are prohibited in the face of the competition stages.
 Participants must agree to the disposal in any stage of the competition, with dignity.
XI. VIOLATIONS OF THE CODE OF CONDUCT, RULES AND /
OR RULES OF THE COMPETITION
If any violation occurs during the event, the participant must comply immediately with the
code, rules and /or bases of the competition. This must be done without delay and the code must be
maintained thereafter.
XII. PENALTIES
The first offense may warrant a warning or disqualification, the second will result in
immediate disqualification of the participant.
XIII. DISCIPLINARY ACTIONS
The Project Manager of the competition will be the final authority in disciplinary matters or
disqualification. Its decisions are final in all cases.
On behalf of Marketing Challengers 2011
Project Manager
Pham Minh Dung (Mr)
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