Want to entice your customers through their mobiles rather than fear they're shopping elsewhere? Well we've got all the answers for you. Start converting customers on their mobiles today!

1. HOW DO
YOU ENGAGE
SHOPPERS
ON A MOBILE
DEVICE?
TOP 10 TIPS

2. Mobile is now the main platform for online shopping:
Last summer,
55%of all online retail time
was spent on a mobile
device.
2

3. Mobile is now the main platform for online shopping:
Last summer,
55%of all online retail time
was spent on a mobile
device.
Four
fifthsof these customers are
using a phone, and the
rest a tablet.
3

4. So how do you join
the party and get your
customers shopping on
mobile devices?
4

5. Create a mobile app
5

6. allow people to refill
orders (like Walgreens)
provide educational
content and information
(like Mothercare)
or offer loyal customers
coupons (like 7-Eleven)
We’ve all seen statistics that show not all mobile apps get used. But if you can provide
truly useful functionality:
an app is a great way to ‘play into their hands’.
6

7. ...and a responsive
website
7

8. 40%of people abandon a website that takes more than
three seconds to load.
8

9. Optimise images
switch to a faster web host if
possible
and cut down on redirects
to encourage shopping on
mobile devices.
9

10. Remember search
10

11. When customers search for a product, make sure they find you. Nearly a
quarter of paid search clicks now come from mobile devices
11

12. and half of all mobile search
conversions happen within an hour.
SEO is key.
12

13. Stress security
13

14. Nearly four in ten shoppers are concerned about the security of buying
online.
14

15. Reassure those who
are shopping on mobile
devices by highlighting
your security features
at the point of sale with
prominently-placed
logos such as Verified
by Visa.
15

16. Highlight online
reviews
16

17. More than three quarters of UK consumers check out online reviews before
making a purchase.
17

18. And mobile users spend as much time
reading customer reviews as they do
checking prices
18

19. tablet users even more.
19

20. Make them easy
to find - and
include a widget
at checkout
to encourage
customers to
leave them.
20

21. Use social media
21

22. 70%of social media activity
takes place on a
mobile device.
Promoting deals,
coupons and
customer case studies
here makes it more
likely they’ll be read.
22

23. Offer coupons
23

24. Almost half of all smartphone users use
coupons.
Offer a decent
discount, making
them time limited so
that customers don’t
forget all about them.
This will increase the
likelihood that they’ll
start shopping on
mobile devices.
24

25. Simplify payment
25

26. A two-step, mobile express checkout
increases mobile sales conversion
by 30% and increases retailers’
incremental sales by 35%.
1 2
26

27. Integrate in-store
27

28. Got a bricks-and-mortar store?
People that use their mobile
phone during a shopping trip
spend
61%more than average.
28

29. Prominently placed QR
codes that link to customer
reviews can help make
sure they’re spending that
money with you, either
in-store or online.
29

30. And offer local
incentives
30

31. Timing your offers right can halt showroomers in their tracks. Geo-fencing
allows you to send a promotional offer when a customer wanders near your
store - or a competitor’s.
31

32. So you’re mobile friendly, but are you
customer friendly?
Reviews open up that dialogue with
your customers. It’s free to get started!
Sign up today!
32