Busting the fallacies surrounding online reviews, one myth at a time.

1. business.trustpilot.co.uk
The Truth
About Trust
Series:
The Myths of
Online Reviews

2. business.trustpilot.co.uk
Busting
the fallacies
surrounding
online reviews,
one myth at
a time.

3. business.trustpilot.co.uk
Myth 1
ONLINE
REVIEWS ARE
ALL FAKE!

4. business.trustpilot.co.uk
Busted
Although there is indeed a proportion of online
reviews that are fake...

5. business.trustpilot.co.uk
Busted
FAKE
Although there is indeed a proportion of online
reviews that are fake...
9 out of 10 reviews are genuine and reflect how
much your customers care.

6. business.trustpilot.co.uk
Busted
What’s more important is that...

7. business.trustpilot.co.uk
Busted
79
%
What’s more important is that...
79% of consumers trust online reviews as
much as a personal recommendation

8. business.trustpilot.co.uk
Myth 2
ONLINE REVIEWS
HAVE NO EFFECT
ON CONSUMER
BEHAVIOUR!

9. business.trustpilot.co.uk
Busted
On the contrary, on-site reviews can...

10. business.trustpilot.co.uk
Busted
On the contrary, on-site reviews can...
actually improve conversion rates by +58%

11. business.trustpilot.co.uk
Myth 3
TODAY’S WEB SAVVY
LOT AREN’T TAKEN
IN BY SOMEONE
ELSE’S OPINION!

12. business.trustpilot.co.uk
Busted
Over 50% of consumers in the 18 - 34 bracket
trust the online views of strangers over those of
friends and family.

13. business.trustpilot.co.uk
Myth 4
CONSUMERS MAKE
THEIR DECISIONS
BASED ON PRODUCT
DESCRIPTIONS!

14. business.trustpilot.co.uk
Busted
Except research shows that people find online
reviews nearly 12 times more trustworthy than
a manufacturer’s info-dump.

15. business.trustpilot.co.uk
Myth 5
ONLY
DISSATISFIED
CUSTOMERS
LEAVE REVIEWS!

16. business.trustpilot.co.uk
Busted
For every bad review collected...

17. business.trustpilot.co.uk
Busted
For every bad review collected...
there are 12 positive reviews being posted.

18. business.trustpilot.co.uk
18
%
The average sales uplift
online reviews can
bring to your business:

19. business.trustpilot.co.uk
18
%
The average sales uplift
online reviews can
bring to your business:
Conversion uplift (11%)

20. business.trustpilot.co.uk
18
%
The average sales uplift
online reviews can
bring to your business:
Conversion uplift (11%)
Average order uplift (2%)

21. business.trustpilot.co.uk
18
%
The average sales uplift
online reviews can
bring to your business:
Conversion uplift (11%)
Average order uplift (2%)
Visitor return rate (5%)

22. business.trustpilot.co.uk
We know brands who embrace
consumer reviews get more sales.
We also know that most reviews are
positively glowing [...] So why are so
many companies still on the fence
when it comes to really opening up?
Mitch Joel,
President of Twist Image

23. business.trustpilot.co.uk
Download the free eGuide
now: Business Owner’s
Guide: The Power of
Online Reviews
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