Struggling to make sense of the complex and fast moving social media management vendor landscape? Based upon first hand descriptions of use cases described by end-users product reviews on TrustRadius, our research team has grouped the social media management tools into the seven primary use cases social media management software professionals are trying to address.

1. Social Media
Management
Customer Care
Vendor Landscape
Direct from the perspectives of end-users
Key Factors to Consider
Usability – SMMS users place a high
emphasis on usability/ user interface.
Analytics
Listening
Mobility – a desire to access SMMS
products via mobile devices.
Integration – capabilities to tie to other
systems including CRM and analytics.
Acquisition Risk/Impact – acquisition
by large platform vendors may slow
feature development.
Publishing/Engagement
Curation
Enterprise Scalability – many larger
organizations require enterprise
functionality like team workflow.
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Social Media Management Buyers
Guide with in depth insights from
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www.trustradius.com/social
Authentic User Reviews | www.trustradius.com
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