1. GAMIFI
CATIO
N
TRYM STENE
Game Designer

2. DEFINITION
GAMIFICATION IS: the process of using game
thinking and game mechanics to solve
problems and engage users.
REALITY
WORST GAME EVER.

3. EXAMPLE #1
Avoiding a speeding ticket can be fun (and profitable)
• Almost 25,000 cars passed the “lottery” location over a three-day
period.
• The average speed at this location BEFORE was 32 kph
• During the 3-day period, the average speed dropped to 25 kph.

4. EXAMPLE #2
Piano stairs

5. CALL CENTER
GAMIFICATION
LiveOps Inc runs virtual call centers
and uses gaming to help improve the
performance of its 20,000 call agents.
80% adoption rate in the very first
week.
Adopters outperformed non-users
by 23%, with an average +9% higher
rate of customer satisfaction.
Gamification reduced training from an
average of four weeks, to 14 hours.

6. GARTNER SAYS
by 2015, more than 50 percent of organizations that
manage innovation processes will gamify those
processes

7. THE DECADE OF
GAMES
SOCIAL LAYER
GAME LAYER
• Influence behaviour
• Engage users
• Under construction

8. THE BARTLE
CHART
80%

9. WHAT CORPORATE WEBSITES
LOOK LIKE TO THE THE USER

10. CUSTOMERS WANTS TO BE
ENTERTAINED

11. THE GAMIFICATION
BATTLEFIELD
WE GIVE YOU POINTS
CUSTOMER
BUSINESS INTEREST
INTEREST
USER CHECKS IN

12. GAMING IN GERMANY (DEMOGRAPHY)
Population: 80 million
Active gamers in Germany: 36.000.000
Average age: 37
Share of active gamers that spends
money on games: 66%
Time spent on games: 47.000.000 hours per
day

13. THE GAMIFICATION LOOP
SOCIAL NETWORKING
LEADERBOARDS
STATUS
POINT SYSTEM
BADGES CHALLENGES
WIN CONDITIONS

14. WHATS THE PROFIT?
INFLUENCE CUSTOMER BEHAVIOUR DRIVE SALES
CULTIVATE
BRAND AMBASSADORS
REDUCE CHURN CREATE POWERFUL ENGAGEMENT

15. MEASURING
ENGAGEMENT
Recency
Frequency
Duration E-score
Virality
Ratings

16. BEST PRACTICE WEB
GAMIFICATION
FITOCRACY.COM

17. TRYM STENE
Game designer and developer, Lost Labs
Over 3000 users
Over 200.000 user actions
@trymstene 20 minutes visit duration
Very high user engagement