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TSBA Advocacy Workshop 2011
- 3. What is Advocacy The Art of Community Leadership Building Public Support for Public Schools
- 5. School Board Effectiveness School boards “are unique because education is not just a line item in the budget. It is the only item. We are unique in that we are single-minded and single-focused…we are the voice of public education.” Pgs. 2-3
- 8. Influencing the State Legislature and Congress
- 15. Influencing the State Legislatures and Congress How Does Your Board Rate? Pg. 16
- 21. Federal Relations Network How does it work?
- 22. Strategies - Making Congress Aware of Local School Needs Does Your Board Interact or Meet w/ Federal Legislators?
- 24. Influencing the State Legislature and Congress Capitol Watch at: TSBA.net Instant Legislative Updates @ TSBA On The Hill Twitter Account
- 25. Influencing the State Legislature and Congress Questions?
- 26. Break
- 27. Developing Commission/ City County Support Case Studies pgs. 28 & 29
- 31. Building Commission Support Pgs. XX List 5 Best Ideas for Working with the Commission/City Council
- 32. Challenge... Building Commission/City Council Support List Suggestions for Working Effectively with the Commission Pg.31
- 33. Developing Relationships with Other School Boards
- 49. Lunch
- 50. Working with the Media to Build Public Support
- 51. Working with the Media Have you had a bad media experience?
- 52. Being Prepared For Anything... NewhartVideo
- 53. Is the Media Interested?
- 55. How Not To React To Media...
- 56. Building a Relationship with the Media
- 57. Nothing to See
- 58. Managing the Media During a Crisis Karen Friedman is a former award winning television news reporter, speaker, faciliator and the author of Shut Up and Say Something: Business Communication Strategies to Overcome Challenges and Influence Listeners (Praeger, 2010). She is also the co-author of Speaking of Success: World Class Experts Share Their Secrets (Insight Publishing, 2007). Karen Friedman Enterprises, Inc
- 59. If you won’t talk about your “bad news,” forget about getting people to pay attention to your “good news,”
- 62. Understanding Your Audience Who is your audience and what do they want to hear? Bill and Melinda Gates; Wast, Whitehurst and Dionne, Jr.; March 2011
- 66. Is the Media out to get you?
- 67. Various Media Outlets Provide Input
- 68. Using Media to Build Public Support Interview Tips
- 70. Interview Tips Anticipate the toughest questions you may face and prepare your answers
- 71. Interview Tips Plan your message then deliver your planned message.
- 72. Interview Tips For every interview, choose 3 MAIN POINTS and write them down.
- 73. Interview Tips Respond to the questions briefly, then “BRIDGE” your response to a related point that’s part or your main message.
- 74. How To Ace Your Next Media Interview (Clip)
- 76. Strategies List Strategies for Using Media to Build Public Support Pg. 47
- 77. Break
- 79. Parental Support What do you think of when you hear “ parental involvement?” What are some of the barriers to improving parental involvement?
- 80. Parental Support Inside the classroom and inside the home. Do not have a “ one size fits all” mentality.
- 81. The Blame Game Teachers: Parents don’t care Parents don’t hold their kids accountable Parents send their kids here unprepared Parents: Teachers don’t care They’ve got tenure and don’t have to try Teachers think they’re smarter than I am
- 82. Disconnect Between Schools and Parents Center on Families, Communities, Schools and Children’s Learning 70% of parents said they have not been asked to volunteer 90% of teachers said parents should volunteer
- 83. Building Parental Support Circle the numbers of strategies that you like Discuss strategies for building parental support Pg. 57
- 85. Strategies - Generating Parental Support Don’t damage relationships. “ I’ll never shop here again!”
- 86. Conclusion Comments? Questions?
- 88. What would the Community Say About Your School Board?
- 89. Your board meetings are the community’s windows to the school system
- 90. What Steps Would Your Board Do To Reinforce a Positive Image...?
- 91. Your board members influence public support for your schools
- 93. Pg. 62
- 94. Video Clip: Ethics- Sour Grapes
- 95. Public Support is Affected By: How you deal with complaints.
- 97. Strategies - Generating Public Support List ideas for building public support. Pg.70
- 98. Turning Employees into Advocates
- 100. Do individual board members affect employee morale?
- 101. Video Clip: Ethics- Out of Bounds
- 102. Can Bus Drivers Help?
- 104. Class ified Employees Have Class See Page 74
- 105. What Would the Community Say See Page 75 What Would Your Community Say About Your School Board?
- 106. Strategies List 1 strategy for strengthening public support through EMPLOYEES See Page 76
- 107. Please Fill Out Your Evaluation Form
Notes de l'éditeur
- Pages 2-3 lists 8 characteristics of effective school boards Committing to a vision of high expectations for student achievement and quality instruction Strong shared beliefs and values (students to learn and system to teach) Accountable (more focus on polices to improve student achievement) Collaborative relationship with staff and community, strong communications structure to engage and inform public Data savvy – use to drive improvement Sustain resources (in a time of budget restraints maintain high standards/expectations) Lead as united team Team development Effective school boards make effective advocates. With the goal to reach or maintain these 8 characteristics your board will become a better and more positive advocate for public schools in your community
- TN Constitution of 1796 - II. Within three years after the first meeting of the general assembly, and within every subsequent term of seven years, an enumeration of the taxable inhabitants shall be made, in such manner as shall be directed by law; the number of representatives shall, at the several periods of making such enumeration, be fixed by the legislature, and apportioned among the several counties according to the number of taxable inhabitants in each; and shall never be less than twenty-two, nor greater than twenty-six, until the number of taxable inhabitants shall be forty thousand; and after that event, at such ratio that the whole number of representatives shall never exceed forty. III. The number of senators shall, at the several periods of making the enumeration before mentioned, be fixed by the legislature, and apportioned among the districts, formed as herein after directed, according to the number of taxable inhabitants in each; and shall never be less than one third, nor more than one half of the number of representatives. Since 1966, 99 reps and no more than 1/3 of that Senators
- These trainings….. Exchange emails or phone numbers with those you meet? Ever randomly contact another board’s members? Facebook friends? ETC?
- ONLY EXCEPTION: Attorney-Client Privilege Smith County - atty-client privilege allows board to meet in exceutive session with atty to discuss pending litigation Warren Co and Claiborne Co ase (2000) - OK for board to meet with attory to discuss “pending controversy that is likely to result in litigation.” - OK to discuss disipline options - cannot deliberate. ASK YOUR ATTORNEY
- WHAT IS A MEETING? “ 8-44-102© - “chance meeting of members is not a meeting, but cannot decide or deliberate public business “in circumvention of spirit of the law.
- Adequate public notice Is determined on a case by case basis. The more important the subject, the better your notice must be. If issue is very important - need to tell people it will be on the agenda. Can’t just give notice once a year - 2nd Tuesday of the month. Must be more specific. OK to add items to agenda, but if you are going to discuss major issue, make sure it is on agenda before the day of the meeting Dismissal hearing v. Retreat to discuss clustering
- Neighboring Boards – communication!! Interactions!! Conversations and vetting issues!!!
- 12 school systems in this one Senatorial District – all 12 share a State Senator (Herron) – 91 elected local school board members! How compelling would it be if, on a particular issue, he heard from Lake County, Obion County, Union City, Weakley County, Henry County, Paris SSD, Stewart County, Benton County, Decatur County, Perry County, Henderson County, and Lexington City. Wow!
- The best time to build relationships with the media is when their isn’t a major issue/controversy brewing… Don’t wait for bad news to build a relationship Media Reporters have a job and we all know bad news sells! If a negative story was released do you have a reaction plan in place? (Raise Hand for YES) Review article
- What should you say? Who is your audience and what do they want to hear? Understanding what your audience wants to hear will help in the “what to say” Great interest in receiving information on school districts through new techonological sources – Americans surprisingly still rely on traditional media Crucial to improve ways in which schools communicate with parents, students and the community 1,211 adults over 18 (results)
- Topics public is most interested in hearing about: %= People that said Yes to wanting more information in the media
- Are you reaching your target audience in today’s new age of techonology Most common Media Sources aren’t involved in technology Are you surprised by this outcome? Do you think this is accurate with your system? How many of you reach out to newspapers 1 st for a media outlet to the public?? Additionally younger respondents more likely to have positive assessments of electronic outlets 35% 18-29 rated high on Internet sources compared to 9% of senior citizens
- List of suggestions for improving education communication in the media (How schools should communicate more) Understanding your target audience and their choice of media outlet will help in the dispersal of message and generate public support
- List one idea for using the media as a tool to publicize positive information about your schools to the public. (Large concept- plan of action) Give each table a different media outlet Newspapers TV Facebook Twitter District Website Blog School Publications
- Center on Families, Communities, Schools and Children’s Learning
- Right now what would your community say about your school board? Think to yourself …how to improve on the negative responses you just thought of. Hopefully this section give you a few tools or suggestions for generating positive public support
- The open windows may lead to negative viewpoint and a diminished public support… Boston public schools clip: Superintendent took a tour through the schools and openly discussed negative reactions at a public board meeting …with quite the large crowd What are a few ways the superintendent/board could have diminished the chance for a public outburst which lessoned the public’s support?? What would you do? What would you do to rebuild public support if this situation erupted at one of your board meetings? PAGE 63-64 TO DO’s to Promote Your School Image
- Page 63-64: 25 To DO’s These relate to the video situation
- Page 62 Limited space for educational news … 5 messages that will convey what you want your community to think about your school system
- List below at least one idea for building public support for local schools