12. Retail Link
• 100,000 registered users*
• 40,000 companies
• 350,000 weekly queries
• 583 terabytes of data over 104
weeks
• Published case studies reveal that
the retailer’s sales increased by
more than 40% per SKU as a
result of using Retail Link.
“Use Retail Link and it will grow your
business at Wal-Mart”
“The only database in the world larger
than Retail Link is the American
Intelligence database”
* On Friday, October 1, 2010
13. Retail Link
Thousands of criteria among
•Sales
•All Comp Store Sales
•Retail Dollar Inventory
•Instock %
•Unit Turns
•Store #
•Margin %
•Item #
•Markdowns
•Fill Rate %
•Time frames
• 12 countries
• Up to 3 CBUs per country
• Walmart and Sam’s
15. What do I do?
Internally
• Weekly Scorecard
– Vendor performance
scorecard
• Special requests
• KPIs: sales and inventory
Externally
• Monthly JBP Scorecard
• Monthly GBI reports
• Ad hoc reports
– Quarterly Category report
• Yearly Plan
16. Main projects
Projects done
• Global summit organization
• Mid year review and top to top meetings
• Data alignment and validation
Projects to come
• Become an expert on Retail Link
– Support and training of local teams
– Acquire Retail Link usage best practices (RLUG)
• Build a social platform for Sales team (DSN)
January 2013 - as part of a part of a 18 month study abroad program I wanted to learn how to do business in the US.
Orientation week, 1 week after arriving, we had a case competition. We were introduced to all these companies.
First learning: how a company adapts its offer to enter different markets. Danone vs. Dannon – pronounciation
Founded in 1919 by Isaac Carasso in Barcelona - Ten years later, the company moved to neighboring France VALUE: Health + International Bring health through food to as many people as possible
Note: Market adapting = Activia is purple in Argentina.
Going back to orientation. Dr Eli Jones said at sme point.
Walmart = biggest retailer in the world & biggest customer for many vendors. International = I’ll get to interact with different coutries Analyst = satify the geek part of me.
Joke about languages learnings. Jamie would speak English, Ivan would speak Mexican and me French. Chocking to me: small team = reassured…
I am working with a much bigger team that I actually got to meet.
I understood how important this tool is to drive the business in WMT. Which is really different than other retailers. BIG DATA. http://www.cognizant.com/InsightsWhitepapers/How-Advanced-Analytics-Will-Inform-and-Transform-US-Retail.pdf h ttp://www.acceleratedanalytics.com/blog/2010/10/1/making-sense-of-retail-link-data.html Quote by Dan Phillips Wal-Mart’s VP of Merchandizing Systems.
Pretty comfortable wit Excel but it wasn’t enough. Get inside the code = make my life easier.
Joint Business Planning Global Import Products
See the data > Identify opportunities > Find solutions Technical competency > excel + sales Communicate > communicate internally, internationally and with Walmart.