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I have a LinkedIn
                        Profile…Now what?




                               Presented to
Tim Stanton
                               SHRM – Western CT
Sr. Account Executive
                               March 10, 2009
(603)898-3116
Agenda
    LinkedIn Overview
•
                                     Tim Stanton
    The LinkedIn Network
•                                    Senior Account Executive,                   QuickTime™ and a
                                                                                   decompressor
                                     Corporate Solutions, LinkedIn
    Why LinkedIn is Different?
                                                                          are needed to see this picture.

•
                                     Region: Greater Boston Area
    How Professionals Use LinkedIn
•                                    Industry: Computer Software

    Your Professional Brand
•                                    Public Profile: http://www.linkedin.com/in/timstanton
                                     Connections: 500+          Recommendations: 8
    Your Network and Relationships
•
                                     Email: tstanton@linkedin.com
    Advertise Your Expertise
•                                    Phone: 603-898-3116

    Learn from Your Network
•
    Q&A
•
LinkedIn Overview
LinkedIn is the world’s most
powerful business network
   Built upon trusted professional
   relationships & connections
   Business-focused
   Provides access to people,
   jobs & opportunities
   Helps professionals be
   more productive
LinkedIn Network Statistics
Network Membership & Reach                                 Latin America
                                                  Europe        3%
   Over 36 million professionals*                  24%

       ~2 million members join
       per month
       Roughly 1 new sign-up
                                      Asia
       per second                     8%
   200 countries
                                    Africa
   English, Spanish, French          1%
   and now German!
                                    Middle East
   150 industries                       1%

   Members from all five hundred        Oceania
                                          2%
   of the Fortune 500                                           North America
                                                  Other
                                                                     61%
                                                   0%




                                                                  *As of January, 2009
Why is LinkedIn Different?
                   Social Network             Professional Network



Major
Networks
(Containers)

                                Play
                  Photo                         People        Get Valuable
                                Scrabble
                  Sharing                       search        News

                                Compare
                  Top                           Send a        Get
                                People
                  Friends                       message       Introduced
Most
Common
                                Super           Recruiting
                  Super
Applications                                                  Check
                                Poke            Job Posting
                  Wall                                        References


                                Texas           Get
                  Movie                                       Conduct
                                Hold ‘em        Advice
                  Tastes                                      research


                                Share Music
                  Bumper                                      Recommend
                                                Find a
                                Taste
                  Stickers                                    someone
                                                job
How Professionals Use LinkedIn

       Build Personal Brand


       Strengthen Professional Networks


       Share Business Knowledge



       Hire & Search for Jobs
Your Professional Brand

                          Your Home Page is
                             where you monitor
                             your network and
                             access everything
                             LinkedIn
                          Update your profile
                             from the content
                             menu
Your Personal Brand

Your profile is your
   public brand
Advertise what you’re
   working on it your
   status including
   who you’re looking
   to hire
Create a personalized
   public url for the
   world to see
Your Personal Brand
Add work experience
     including the types of
     candidates you’re an
     expert at finding
Not just title but explain
     your work
Include keywords that
     others may search on
Your Personal Brand

Add Education to your profile –
    connect with alumni
Give & Get Recommendations
        Past candidates will
        recommend you
        Hiring managers make
        good
        recommendations as
        well
Your Network



                                                              40
                                       469        202



                                                           2,200+
                                  106,500+     17,100+



                                                         278,800+
                                 2,887,000+   959,800+


                                                         281,100+
                                 2,994,000+   977,200+




It doesn’t take a lot of connections to create a network
Strengthen Relationships




        Connect to those you know
        & create a quality network
Strengthen Relationships
Strengthen Relationships
Strengthen Relationships
Strengthen Relationships
Advertise Your Expertise
Learn from your Network
Stay abreast of new
    about your
    company,
    competitors and
    industry
Discuss & comment on
    articles and read
    comments from
    your network
Virtual Connections




Create a broader network by joining Groups that fit your knowledge
   and interests
Educational and corporate alumni groups are prevalent
InApps – Share More
                      Use InApps to:
                            Find out who’s
                            reading what
                            Stay up to date
                            on buzz about
                            your company
                            Share
                            presentations
                            with your network
                            Coordinate travel
                            for face-to-face
                            opportunities to
                            network
Jobs




Associate your profile with your posting to generate referrals
Forward job to your network to generate referrals
Your job will appear on your profile and your company’s profile page
Q&A

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LinkedIn Introduction_SHRM WC 0309

  • 1. I have a LinkedIn Profile…Now what? Presented to Tim Stanton SHRM – Western CT Sr. Account Executive March 10, 2009 (603)898-3116
  • 2. Agenda LinkedIn Overview • Tim Stanton The LinkedIn Network • Senior Account Executive, QuickTime™ and a decompressor Corporate Solutions, LinkedIn Why LinkedIn is Different? are needed to see this picture. • Region: Greater Boston Area How Professionals Use LinkedIn • Industry: Computer Software Your Professional Brand • Public Profile: http://www.linkedin.com/in/timstanton Connections: 500+ Recommendations: 8 Your Network and Relationships • Email: tstanton@linkedin.com Advertise Your Expertise • Phone: 603-898-3116 Learn from Your Network • Q&A •
  • 3. LinkedIn Overview LinkedIn is the world’s most powerful business network Built upon trusted professional relationships & connections Business-focused Provides access to people, jobs & opportunities Helps professionals be more productive
  • 4. LinkedIn Network Statistics Network Membership & Reach Latin America Europe 3% Over 36 million professionals* 24% ~2 million members join per month Roughly 1 new sign-up Asia per second 8% 200 countries Africa English, Spanish, French 1% and now German! Middle East 150 industries 1% Members from all five hundred Oceania 2% of the Fortune 500 North America Other 61% 0% *As of January, 2009
  • 5. Why is LinkedIn Different? Social Network Professional Network Major Networks (Containers) Play Photo People Get Valuable Scrabble Sharing search News Compare Top Send a Get People Friends message Introduced Most Common Super Recruiting Super Applications Check Poke Job Posting Wall References Texas Get Movie Conduct Hold ‘em Advice Tastes research Share Music Bumper Recommend Find a Taste Stickers someone job
  • 6. How Professionals Use LinkedIn Build Personal Brand Strengthen Professional Networks Share Business Knowledge Hire & Search for Jobs
  • 7. Your Professional Brand Your Home Page is where you monitor your network and access everything LinkedIn Update your profile from the content menu
  • 8. Your Personal Brand Your profile is your public brand Advertise what you’re working on it your status including who you’re looking to hire Create a personalized public url for the world to see
  • 9. Your Personal Brand Add work experience including the types of candidates you’re an expert at finding Not just title but explain your work Include keywords that others may search on
  • 10. Your Personal Brand Add Education to your profile – connect with alumni Give & Get Recommendations Past candidates will recommend you Hiring managers make good recommendations as well
  • 11. Your Network 40 469 202 2,200+ 106,500+ 17,100+ 278,800+ 2,887,000+ 959,800+ 281,100+ 2,994,000+ 977,200+ It doesn’t take a lot of connections to create a network
  • 12. Strengthen Relationships Connect to those you know & create a quality network
  • 18. Learn from your Network Stay abreast of new about your company, competitors and industry Discuss & comment on articles and read comments from your network
  • 19. Virtual Connections Create a broader network by joining Groups that fit your knowledge and interests Educational and corporate alumni groups are prevalent
  • 20. InApps – Share More Use InApps to: Find out who’s reading what Stay up to date on buzz about your company Share presentations with your network Coordinate travel for face-to-face opportunities to network
  • 21. Jobs Associate your profile with your posting to generate referrals Forward job to your network to generate referrals Your job will appear on your profile and your company’s profile page
  • 22. Q&A