This instructive 30-minute broadcast will bring out the writing warrior you’ve trapped since high school English class. Come on – what business gorilla doesn’t want to be a killer-content creating beast? Listen and set your words free.

1. Online Writing In 30 Minutes
October 12, 2011
“How To Release Your Inner Writing Warrior”
Blogtalkradio.com/terristurner
Wednesdays - 1:00 pm CST

2. What to do
Write compelling content.
How to do it
Use formula one step at a time
Write. Read. Revise. Replace. Reduce.

3. The high school and college writing process
- Take lecture notes
- Read text book
- Research at the library
- Begin writing – full sentences and full paragraphs

4. Use formula: Write. Read. Revise. Replace. Reduce.
- Researching key words for achievable SEO results
- Developing ideas through image search
WRITE
Words and phrases - NOT sentences

5. READ
1. Written words and/or phrases. Ask questions:
– Who is my reader?
– What does my reader want to know?
– What four questions can I answer for my
reader?
2. Using words and phrases write sentence

6. Look at paragraph lead sentences for variety and
“keep them reading” interest. Review for style:
Statement
Example: I do not buy them expensive toys.
Question
Do you hate spending big bucks on baby toys?
Exclamation
Toy stores terrify me!
Command or Request
Forget buying those expensive toys. Empty your
kitchen cabinets instead.

7. During REVISE step, select style by considering:
• Whose blog?
Your blog, website, email, or other business
document belongs to the reader, not the writer!
• Why write?
The purposes of online writing are to get readers
to continue reading, to develop a relationship with
the reader and to encourage conversation.
• Step by step to action?
Move the reader to action.

8. Replace Being Verbs with Active Verbs
Abolish is, am, are, was, were, be, been. Action
verbs divided by business sector:
http://terristurner.com/business-writing/50-action-verbs-
for-better-business-writing.html
Replace general nouns with specific nouns
Avoid pronouns (He, she) and specify with
description. Paint pictures with nouns.
Replace passive voice with active voice
Clue to passive voice are words “by” or “with” follow
the noun. In active sentence, the subject is doing. In
passive sentence, the subject is acted upon.

9. Challenge yourself to reduce content by 50%.
Mini-skirt principle
“An article should be long enough to cover the
subject and short enough to be interesting!”
Variety
Mix short sentences (Exclamation – Wow!) with long
sentences.
Write for scanability
• Short words and paragraphs
• Turn comma-divided lists into bullets
• Use subheads

10. Ready to learn to write so your customers will buy?
Want one FREE instructional rewrite? Schedule a
meeting now.
Call: 913-406-8636
Email: terri@terristurner.com
Facebook: facebook.com/tstbusinessstrategies
LinkedIn: linkedin.com/in/terristurner
Website: http://terristurner.com/contact-terri