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Northwest Technology
                      Get on board to social networking


                              Tiffany Toliver

                                UNIT 1 IP




Tiffany Toliver 1IP
What is Social Networking all about?

 Social Networking                  POPULAR SOCIAL
  became popular in the              NETWORKING SITES
  1990’s, allowing people of
  common interest,              Facebook
  activities or subjects to
  express themselves. In        Twitter
  2005 it was reported that
  Myspace had more views        Blogs
  than Google.
                                Pinterest

                                Linkedin
Social Network Management
            What we can do for your needs


                                      Why its
Build a unique connection with your consumer.   important
Blogging                        Things consistently evolve
                                  and so do the consumers
Social Networking                needs. Social networking
                                  allows you to talk to your
Social Media Strategy
                                  consumers directly to
                                  determine their needs and
                                  desires, therefore making
                                  you a step ahead of your
                                  competitors.
Blogging

 Companies that invest in
  blogging have been
  proven to receive
  significantly more leads.
   External and Internal

 Blogs allow a forum to
  communicate directly with
  your clients while sharing
  insights into the people
  who represent your
  business.

 Establishes you as an
  industry leader and expert
Social Media

 Social Networks help brands directly connect with their
  consumers and gain a real understanding of their target
  audience.
   4 in 5 active internet users visit social networks and blogs
   Females and 18-34 year olds most active
   70% adult social networkers shop online
   Americans spend more time on Facebook than any other
    web site
   53% adults follow a brand, 32% follow a celebrity
   Snapshot of 10 major global markets show social networks
    and blogs reach over 70% of internet users
Social Media Benefits
Content Management

 A good marketing campaign can be made great
  through honing in on internal and external management
  of content.
  Consumer based targeted verbiage
  Viral videos
  Search Engine Optimization
Creative Content Development

Content should be:                 % of consumers that say brands have a responsibility to
                                   address key social and environmental issues
 Entertaining

 Useful

 Educational

Will create:

 New Plateaus for Brand

 Re Established Brand Awareness

 Organic Community Experience
Viral Videos
 Why is a Viral Video Marketing           What can a successful viral video
  Good For Your Company?                    bring to you and your company?
    While print, radio, and television       Millions of eyeballs on your video
     advertising have begun to                Increased awareness of your brand
     decline, we have seen online              – lots of eyes on your video equals
     advertising increase                      lots of brand awareness
     dramatically.                            Increased buzz about your brand –
                                               people will talk about your video
    Consumers wise up to sneaky               and ultimately your brand
     advertising strategies, but the          Low cost advertising – your only
     beauty of viral video marketing           expense is the cost of the video
     is that people want to share              itself
     your message with others                 Residual rewards – videos stay
     because they find it fascinating          around for a long time so
     or entertaining.                          consumers will continue to come
                                               across your video
                                              Free Media Exposure – some viral
                                               videos are picked up and shared by
                                               major news sources and networks
Questions?
Thank You
Sources

 http://www.bazaarvoice.com/resources/stats

 eMarketer-www.emarketer.com/

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Tiffany Toliver Unit 1

  • 1. Northwest Technology Get on board to social networking Tiffany Toliver UNIT 1 IP Tiffany Toliver 1IP
  • 2. What is Social Networking all about?  Social Networking  POPULAR SOCIAL became popular in the NETWORKING SITES 1990’s, allowing people of common interest,  Facebook activities or subjects to express themselves. In  Twitter 2005 it was reported that Myspace had more views  Blogs than Google.  Pinterest  Linkedin
  • 3. Social Network Management What we can do for your needs Why its Build a unique connection with your consumer. important Blogging  Things consistently evolve and so do the consumers Social Networking needs. Social networking allows you to talk to your Social Media Strategy consumers directly to determine their needs and desires, therefore making you a step ahead of your competitors.
  • 4. Blogging  Companies that invest in blogging have been proven to receive significantly more leads.  External and Internal  Blogs allow a forum to communicate directly with your clients while sharing insights into the people who represent your business.  Establishes you as an industry leader and expert
  • 5. Social Media  Social Networks help brands directly connect with their consumers and gain a real understanding of their target audience.  4 in 5 active internet users visit social networks and blogs  Females and 18-34 year olds most active  70% adult social networkers shop online  Americans spend more time on Facebook than any other web site  53% adults follow a brand, 32% follow a celebrity  Snapshot of 10 major global markets show social networks and blogs reach over 70% of internet users
  • 7. Content Management  A good marketing campaign can be made great through honing in on internal and external management of content. Consumer based targeted verbiage Viral videos Search Engine Optimization
  • 8. Creative Content Development Content should be: % of consumers that say brands have a responsibility to address key social and environmental issues  Entertaining  Useful  Educational Will create:  New Plateaus for Brand  Re Established Brand Awareness  Organic Community Experience
  • 9. Viral Videos  Why is a Viral Video Marketing  What can a successful viral video Good For Your Company? bring to you and your company?  While print, radio, and television  Millions of eyeballs on your video advertising have begun to  Increased awareness of your brand decline, we have seen online – lots of eyes on your video equals advertising increase lots of brand awareness dramatically.  Increased buzz about your brand – people will talk about your video  Consumers wise up to sneaky and ultimately your brand advertising strategies, but the  Low cost advertising – your only beauty of viral video marketing expense is the cost of the video is that people want to share itself your message with others  Residual rewards – videos stay because they find it fascinating around for a long time so or entertaining. consumers will continue to come across your video  Free Media Exposure – some viral videos are picked up and shared by major news sources and networks

Notes de l'éditeur

  1. Increase SEO…
  2. to communicate with customers and other stakeholders. 10 countries – Australia, Germany, Brazil, France, Italy, Japan, Spain, Switzerland, U.S., U.K.
  3. 3342 surveyed marketers from self=employed businesses to companies employing over 1000 employees. So according to over 3300 marketers at least 88% of them generated exposure for their business even if they spent as little as 1 to 5 hours per week on social media marketing. Marketers who spent more time experienced greater returns. Those with more years of social media experience spend more time each weekconducting social media activities. For example, 63% of people with 3 or more yearsof experience spend more than 10 hours a week doing social media activities. Only 41%of those with 1 to 3 years experience spend that much time.
  4. A reason why you should allow us to lead your social network efforts is because we know the importance of creative content. We will do the research to specially talk to your consumers
  5. You do a lot of things in the community, but is everyone aware of it? WE want to make sure that it reaches the masses by ABCD