UiPath Platform: The Backend Engine Powering Your Automation - Session 1
Tiffany Toliver Unit 1
1. Northwest Technology
Get on board to social networking
Tiffany Toliver
UNIT 1 IP
Tiffany Toliver 1IP
2. What is Social Networking all about?
Social Networking POPULAR SOCIAL
became popular in the NETWORKING SITES
1990’s, allowing people of
common interest, Facebook
activities or subjects to
express themselves. In Twitter
2005 it was reported that
Myspace had more views Blogs
than Google.
Pinterest
Linkedin
3. Social Network Management
What we can do for your needs
Why its
Build a unique connection with your consumer. important
Blogging Things consistently evolve
and so do the consumers
Social Networking needs. Social networking
allows you to talk to your
Social Media Strategy
consumers directly to
determine their needs and
desires, therefore making
you a step ahead of your
competitors.
4. Blogging
Companies that invest in
blogging have been
proven to receive
significantly more leads.
External and Internal
Blogs allow a forum to
communicate directly with
your clients while sharing
insights into the people
who represent your
business.
Establishes you as an
industry leader and expert
5. Social Media
Social Networks help brands directly connect with their
consumers and gain a real understanding of their target
audience.
4 in 5 active internet users visit social networks and blogs
Females and 18-34 year olds most active
70% adult social networkers shop online
Americans spend more time on Facebook than any other
web site
53% adults follow a brand, 32% follow a celebrity
Snapshot of 10 major global markets show social networks
and blogs reach over 70% of internet users
7. Content Management
A good marketing campaign can be made great
through honing in on internal and external management
of content.
Consumer based targeted verbiage
Viral videos
Search Engine Optimization
8. Creative Content Development
Content should be: % of consumers that say brands have a responsibility to
address key social and environmental issues
Entertaining
Useful
Educational
Will create:
New Plateaus for Brand
Re Established Brand Awareness
Organic Community Experience
9. Viral Videos
Why is a Viral Video Marketing What can a successful viral video
Good For Your Company? bring to you and your company?
While print, radio, and television Millions of eyeballs on your video
advertising have begun to Increased awareness of your brand
decline, we have seen online – lots of eyes on your video equals
advertising increase lots of brand awareness
dramatically. Increased buzz about your brand –
people will talk about your video
Consumers wise up to sneaky and ultimately your brand
advertising strategies, but the Low cost advertising – your only
beauty of viral video marketing expense is the cost of the video
is that people want to share itself
your message with others Residual rewards – videos stay
because they find it fascinating around for a long time so
or entertaining. consumers will continue to come
across your video
Free Media Exposure – some viral
videos are picked up and shared by
major news sources and networks
to communicate with customers and other stakeholders. 10 countries – Australia, Germany, Brazil, France, Italy, Japan, Spain, Switzerland, U.S., U.K.
3342 surveyed marketers from self=employed businesses to companies employing over 1000 employees. So according to over 3300 marketers at least 88% of them generated exposure for their business even if they spent as little as 1 to 5 hours per week on social media marketing. Marketers who spent more time experienced greater returns. Those with more years of social media experience spend more time each weekconducting social media activities. For example, 63% of people with 3 or more yearsof experience spend more than 10 hours a week doing social media activities. Only 41%of those with 1 to 3 years experience spend that much time.
A reason why you should allow us to lead your social network efforts is because we know the importance of creative content. We will do the research to specially talk to your consumers
You do a lot of things in the community, but is everyone aware of it? WE want to make sure that it reaches the masses by ABCD