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DHF - Progress report 2009
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March
 20,
 2008
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 April
 30,
 2009
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Progress Report
March 20, 2008 to April 30, 2009
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2. Progress Report | March 20, 2008 to April 30, 2009
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Letter from the President
March 20, 2008 marked our incorporation as a nonprofit in the State of
California, bringing our communities, TuDiabetes.org and EsTuDiabetes.org,
and Word In Your Hand (our first diabetes awareness initiative) under the
umbrella of the newly formed Diabetes Hands Foundation.
We licensed Word In Your Hand to LifeScan in 2008. Thanks to this
partnership, all our programs obtained significant media and public
exposure. TuDiabetes jumped from 2,000 members in March 2008 to nearly
7,000 in April 2009. EsTuDiabetes grew six-fold, going from less than 500
members in March 2008 to 3,000 members in April 2009. Our 2008 fundraising
campaigns resulted in more than US$7,500 collected through online
donations.
In 2008, our Drawing Diabetes video received more than 40,000 views.
We also gathered submissions from our members for the Diabetes Supplies
Art initiative, resulting in another successful diabetes awareness video with
thousands of views in early 2009.
In 2008, as a result of our commitment to World Diabetes Day, the
International Diabetes Federation recognized TuDiabetes and EsTuDiabetes
as Friends of World Diabetes Day. We then organized and promoted an
online petition to Google asking them to acknowledge World Diabetes Day
through a Diabetes Doodle on their home page, Nov. 14, 2008. Although this
effort did not produce the intended result, we collected nearly 15,000
signatures, confirming the potential support we can expect from social
media-based awareness campaigns.
During December 2008 and January 2009, we partnered with numerous
P.O. Box 9421, Berkeley, CA 94709 | 650.283.4862 | info@diabeteshf.org | www.diabeteshandsfoundation.org 2
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3. Progress Report | March 20, 2008 to April 30, 2009
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patient advocacy groups and medical professionals to appeal to the
incoming FDA leadership on behalf of patients with diabetes. In early 2009, we
ran the No-Sugar Added Poetry contest, which will lead to our first book in
early 2010. In April 2009, we also partnered with DiabetesDaily to develop the
Simple Steps for Health awareness program.
Finally, in early 2009, we started collaborating with the Health Informatics
team from Children’s Hospital Boston at Harvard Medical School. The goal of
this collaboration is to create an application through which our members will
be able to conveniently track and optionally share their diabetes data
starting in early 2010. Members who use this application will also be able to
participate in nonprofit research studies conducted by Harvard Medical
School to better understand how social networks can be used to improve the
health of those who participate in them.
In 2008 and 2009, the foundation received extensive media coverage in
the US and internationally. EsTuDiabetes was featured in Don Francisco’s
shows in Univision and TuDiabetes was featured in Hallmark Heroes, a
Christmas show hosted by Regis Philbin. Our work was also highlighted on
NPR’s Diane Rehm Show, in national publications such as Time, People and
Diabetic Living and internationally in El Pais (Spain), Diabetes Hoy (Mexico)
and El Universal (Venezuela).
Starting May 2009, we began diversifying sources of funding by
conducting online and offline fundraising, securing grants to help develop
new diabetes awareness initiatives, identifying sponsors for our programs and
including limited ads on our communities and newsletters.
Although this belongs in next year’s Annual Report, we feel it’s important
to the reader to know that effective September 21, 2009 the Diabetes Hands
Foundation became exempt from US Federal income tax under section
501(c)(3) of the Internal Revenue Code. As a result, donations to Diabetes
Hands Foundation are eligible to be tax-deductable.
Manny Hernandez
President
P.O. Box 9421, Berkeley, CA 94709 | 650.283.4862 | info@diabeteshf.org | www.diabeteshandsfoundation.org 3
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4. Progress Report | March 20, 2008 to April 30, 2009
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About the Diabetes Hands
Our Mission
Foundation
The Diabetes Hands Foundation (DHF) is a 501(c)3 nonprofit that connects
To provide an open space for
people touched by diabetes and raises diabetes awareness.
people touched by diabetes to
connect with others in pursuit of a The roots of DHF go back to 2006, when the idea of creating a social network for
a higher purpose for those affected by diabetes, started brewing. This idea
healthy life through support,
turned into TuDiabetes.org, our first online community, in March 2007.
information and creative EstuDiabetes.org, a sister community in Spanish, followed in August 2007,
expression. becoming a top global destination for people searching for support and
information about diabetes in Spanish.
Between March 20, 2008 and April 30, 2009, the two communities received more
than 700,000 unique visitors (including registered members) who viewed more
Our Vision than 6.5 million pages.
We develop programs that involve the participation of our community members
on the generation of diabetes awareness materials. Each program revolves
We work towards a world where around a specific theme and works as an interactive conduit that connects
people with diabetes do not feel individuals through self-expression and creativity.
alone and people without As a result, the community participates in the generation of useful and authentic
diabetes are well aware of content, which in turn, strengthens the community through the participation and
empowerment of its members. Some of our community-generated content
diabetes and its implications at initiatives are: Word in Your Hand®, Drawing Diabetes, Diabetes Supplies Art and
large. No-Sugar Added Poetry.
P.O. Box 9421, Berkeley, CA 94709 | 650.283.4862 | info@diabeteshf.org | www.diabeteshandsfoundation.org 4
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5. Progress Report | March 20, 2008 to April 30, 2009
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Our Diabetes Awareness Programs
Word In Your Hand: this project started with a post by a
TuDiabetes member who posted a photo showing his hand
O u r Va l u e s with a word written on it, describing how he felt about
diabetes. We invited members of the community to
• Community Support: We foster
 contribute their photos. As a result, we produced a
compilation video in time for World Diabetes Day 2007
a positive environment where
showcasing the best submissions.
our members support and help
each other
Drawing Diabetes: for this initiative we invited the children
• Health and Well-Being: We in TuDiabetes and EsTuDiabetes to draw how diabetes
actively promote positive and affects their daily lives or how do they thought it made the
proactive actions to stay life of diabetic children different from the life of other
healthy while having diabetes. kids. Once again, we produced a very touching video
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highlighting some of the best entries with music by one of
• Communication and
the members of the community.
Information: We encourage the
exchange of information and
storytelling about diabetes. Diabetes Supplies Art: this project is closely related to
Drawing Diabetes. We asked our members to use
• Diversity and Respect: We diabetes supplies to create art as a form of creative
value diverse points of view. All expression and emotional healing. The submissions we
people touched by diabetes received allowed us to create a video to highlight
are welcome.
 some of the challenges faced by patients with
• Creative Expression: We see diabetes worldwide.
creativity as a catalyst for
emotional healing and raising No-Sugar Added Poetry: the idea for this project was born
diabetes awareness. when one of our members had a dream of a poetry book
written by our members, which she shared with the Diabetes
• Transparency: We embrace
Hands Foundation. This is an innovative, educational and
openness and authenticity, as
moving program through which we encourage our
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long as it doesn’t conflict with
members to share through poetry how diabetes has affected their lives.
the other values.
P.O. Box 9421, Berkeley, CA 94709 | 650.283.4862 | info@diabeteshf.org | www.diabeteshandsfoundation.org 5
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6. Progress Report | March 20, 2008 to April 30, 2009
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DHF financials
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Revenue
In Percent
18%
Program service revenue (inc.
government fees and contracts)
5%
Contributions, gifts and grants received
Other revenue
77%
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Expenses
In Percent Online community operations
Word In Your Hand initiative
12% Diabetes Supplies Art initiative
HelpTheFDA campaign
16% Drawing Diabetes initiative
49% No-Sugar Added Poetry initiative
1% Collaboration with Harvard
2%
Google Doodle campaign
2%
2% Simple Steps for Health initiative
2%
7%
3%
Management & Admin. expenses
3%
Fundraising operations
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P.O. Box 9421, Berkeley, CA 94709 | 650.283.4862 |
 info@diabeteshf.org | www.diabeteshandsfoundation.org 6
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7. Progress Report | March 20, 2008 to April 30, 2009
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Assets
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Total Assets: $153,993
$51,895
Current Assets
Fixed Assets
$100,000
Long Term Assets
$2,098
Liabilities
Total Liabilities: $15,339
Long Term Liabilities
Current Liabilities
$0 $2,000 $4,000 $6,000 $8,000 $10,000 $12,000 $14,000 $16,000 $18,000
P.O. Box 9421, Berkeley, CA 94709 | 650.283.4862 | info@diabeteshf.org | www.diabeteshandsfoundation.org 7
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8. Progress Report | March 20, 2008 to April 30, 2009
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Officers,
Directors &
Advisors
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Officers
• Manuel Hernandez – Chairman of the Board
• Henkel Garcia – Treasurer
• Andreina Davila – Secretary
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Directors
• Manuel Hernandez – Chairman of the Board
• Andreina Davila – Secretary – Director
• Henkel Garcia – Treasurer – Director
• Luis Emiro Garcia – Director
• Cesar Castro - Director
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Advisors
• Kelly Close
• Kerri Morrone Sparling
• Maria Luisa O’Connel
• Sean Ross
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P.O. Box 9421, Berkeley, CA 94709 | 650.283.4862 | info@diabeteshf.org | www.diabeteshandsfoundation.org 8
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9. Progress Report | March 20, 2008 to April 30, 2009
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Major Contributors to the
Diabetes Hands Foundation
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Organizations
• Hallmark Channel
• Islets of Hope
• HealthWarehouse.com
Individuals
• Saundra Barragan
• Marie Bernegger
• Denise Bevard
• Judith Caterall
• Luis Carlos Diaz
• Jaimie Hernandez
• Ramsey Makar
• Landileigh Nelson
• Kristin Nickel
• Jonathan Olick
• Esther Paredes-Hernandez
• Olaf Saugen
• Sohair Abdel-Rahman
For a complete list of all of our 2008 contributors at all levels please visit
our website at http://www.tudiabetes.org/notes/Community_Supporters
P.O. Box 9421, Berkeley, CA 94709 | 650.283.4862 | info@diabeteshf.org | www.diabeteshandsfoundation.org 9
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10. Progress Report | March 20, 2008 to April 30, 2009
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More information…
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Learn more about the Diabetes Hands Foundation at:
• www.diabeteshandsfoundation.org
Join our online communities:
• www.TuDiabetes.org (in English)
• www.EsTuDiabetes.org (en Español)
Follow us on Twitter:
• @DiabetesHF
• @TuDiabetes
• @EsTuDiabetes
Become a fan of our Facebook page:
• www.Facebook.com/DiabetesHF
Subscribe to our YouTube Channel:
• www.YouTube.com/DiabetesHands
P.O. Box 9421, Berkeley, CA 94709 | 650.283.4862 | info@diabeteshf.org | www.diabeteshandsfoundation.org 10
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