This Pitch Slide Deck Gives an Overview Insight into RAMP ( Resident Association Management Portal )

2. Facts
Nigeria's population stood at 166.2 million in 2012
Lagos population is approximately 17.5 million
Real Estate Sector in Lagos, Abuja & Port Harcourt
is no doubt is thriving
With significant rise in purpose-built estates
The concept of well organized Resident Associations
is fast growing in the country.

3. Market Opportunity
Nigeria with a population of over 160 million people
and Lagos alone having over 16 million residents & a
rather impressive booming real estate sector.
There is a rapidly growing number of well organized
neighborhoods adopting the concept of creating RAs
& CDAs for their estates / streets.
We identified a business opportunity by providing a
niche web app solution to cater for the management
of a lion share of these Residents Associations .
No web solution of this kind exists here in Nigeria.
We want to be the first to pioneer this .

4. Competition
Certainly we are bound to have competition on this
pitch we currently are playing on.
The basic competition RAMP faces mainly is from
Web developers who want to follow our example
developing similar niche apps take care of
administration & management of RA/CDAs.
Also Bulk SMS Providers and websites with
Newsletter.

5. Identified Problems
With a growing number of RAs & CDAs, most face the
following problems listed below.
• Communication Bottlenecks
• Transparency
• Accountability
There usually exist major communication bottlenecks
between members of RAs & the EXCO. In most cases
this leads to default in payment of dues & levies.
Transparency & Accountability issues have also
proven to be another stumbling block to RA & CDA
development.

6. Our Solution
The RAMP IDEA is simply based on deploying a
web app that :
• Improves communication dissemination
• Enables easy access to RA information on the web
• Improves Transparency & Accountability
RAMP therefore provides basic online automation of
management of Resident Associations in Nigeria.
Providing administrative modules for EXCOs to
broadcast messages via SMS & Email alerts. While
members can access data on respective RA & CDAs via
dedicated web pages.

7. Features of RAMP
RAMP enables Resident Association EXCO
easily manage their respective RA & CDAs.
• Easily managed Members Database
• Frontend Website Builder & CMS
• Secured Online Payment of RA Levies
• Custom Bulk SMS Broadcasts
• HTML Email Newsletter Broadcasts
• Embedded Excel Spreadsheets
• Accessible on both PC & Mobile Devices

8. How RAMP Works
RAMP is quite simple & easy to use.
RA & CDAs can easily sign up for either our Free
Trial Package or choose from any of our
Premium Packages .
Sign Up
Members access Upload RA/CDA
Data on Web Data to RAMP
RA/CDA EXCOs
Broadcast Alerts

9. Demo
RAMP is currently completed and running live on the internet.
Prospective Customers can log on to the RAMP website to test it before designing to
sign up for any of the RAMP plans.
Users can access a fully working demo of RAMP on the following URL.
http://ramp.com.ng/user/
Username : demo
Password : demo1234

10. Distribution
Considering the niche nature of RAMP, distribution
channels & strategy remains one of our most
important focal points.
To achieve this, we approach our prospective target
audience with a polite “In Your Face” marketing
approach.
Carry out Research Survey to collate data on existing
RA/CDAs
Questionnaires sent to EXCOs of RA/CDA followed by
RAMP Multimedia marketing kit.
Referral & Recommendation by people to their
respective RA/CDAs
Offer Initial Free & Trial
RAMP Packages to convince
prospective customers.

11. Revenue Model
Our Revenue Model for RAMP is well defined.
1. Revenue is earned from the initial sign up of new
customers for any of the package they choose or
select
2. Revenue is earned from profit earned from
SMS sales for our bulk SMS broadcast module.
3. Revenue is earned from annual subscription fee for
…..premium users of RAMP

12. Execution & Funding
So far, RAMP has been bootstrap funded, with us
personally funding the development .
We are therefore seeking seed funding of $100,00 in
exchange for 30% Equity.
This funding is to enable RAMP effectively evolve into
a full fledge company & further developer the
product.
Transforming RAMP into Self Sustainable Brand via
intelligent marketing and advertising .

13. Our Team
Babatunde Aguda
Tunde is the Lead Developer & Founder
of WebRelated Consulting, the Web
Development firm responsible for
RAMP. He has been actively involved in
web design and app development for
over a decade.
Originally a Quantity Surveyor by study
but opted into web development where
his heart truly belonged shortly before
graduating from Yaba College of
Technology.
Anas Amusan
Anas is a web developer at WebRelated
Consulting and has worked on several
web application projects as a team
member of WebRelated Consulting.
With a number of years experience he
has developed a sound skill in CSS,
PHP, MYSQL. Anas is a graduate of
Osun State University.
Mojisola Isaac
Mojisola is in charge of business
development & client services at
WebRelated Consulting.
Her tasks are strictly business
development related regarding the
project planning and organization of
RAMP.
Moji studied Mass Communication at
The Federal Polytechnic, Offa, Kwara
State.

14. Parting Words
About 14 months ago, I conceived the RAMP Idea.
Initially I felt it was too big a task to personally
achieve. But an inner voice said it could be done.
About 3 months later, we started work developing
the initial prototype of RAMP, all by ourselves from
our little office here in Lagos, Nigeria.
RAMP is a product that we believe provides a critical
solution to vacuum in Real Estate Sector.
I smile to myself anytime I remember this was just an
Idea stuck in my head a little over a year ago.