This document discusses in depth keyword research and analysis. It provides a step-by-step process for analyzing keywords that includes consolidating, segmenting, extrapolating, considering, compiling, and analyzing keyword data. It recommends tools for keyword research and analysis. The process culminates in finalizing the results in a spreadsheet. Key takeaways are to let data decide campaign paths, verify all data as the quality depends on it, and perform deep analysis to find valuable keyword opportunities. Thorough keyword research lays the foundation for SEO success.

1. SEO Fundamentals
In Depth Keyword Research (Part 2)
Paul Wilson
http://search.cx
paul@search.cx

2. Thoroughly Analyzing Keywords

3. In Depth Keyword Analysis

4. Recommended Tools
GOOGLE SEARCH
BING SEARCH
KEYWORD ANALYSIS
http://plw.me/X9IWDM
KEYWORD TOOL
http://plw.me/12BTSM
K
KEYWORD TOOL
http://plw.me/XaOYmP
MOZBAR
http://plw.me/Ymap6Y
http://plw.me/WosuRL
http://plw.me/15u3KeQ

5. Step-by-Step Keyword Analysis
CONSOLIDATE

7. Step-by-Step Keyword Analysis
CONSOLIDATE
SEGMENT

8. 1,000 Monthly Searches
999 Monthly Searches

9. Step-by-Step Keyword Analysis
CONSOLIDATE
SEGMENT
CONSIDER

11. Step-by-Step Keyword Analysis
CONSOLIDATE
EXTRAPOLATE
SEGMENT
CONSIDER

12. This Extrapolation Excel Sheet can
be Found in Pluralsight’s Exercise Files

13. Step-by-Step Keyword Analysis
CONSOLIDATE
EXTRAPOLATE
COMPILE
SEGMENT
CONSIDER

14. 1,833
68%

17. Root Domain = yourdomain.com
Root Domain ≠ yourdomain.com/page.php/

18. 1,833
68%
mayoclinic.com/h 66 96
72,995

21. 1,833
68%
mayoclinic.com/h 66 96
72,995
1

22. 1,833
68%
mayoclinic.com/h 66 96
72,995
1

24. 1,833
68%
mayoclinic.com/h 66 96
72,995
1
1

27. 1,833
68%
mayoclinic.com/h 66 96
72,995
1
1
47%

31. 1,470
54%

34. 1,470
54%
life.gaiam.com/ 870
550,636

36. 1,470
54%
life.gaiam.com/ 870
550,636
1

38. 1,470
54%
life.gaiam.com/ 870
550,636
4,350
1

40. 1,470
54%
life.gaiam.com/ 870
550,636
4,350
1
600

41. Step-by-Step Keyword Analysis
CONSOLIDATE
SEGMENT
EXTRAPOLATE
CONSIDER
COMPILE
ANALYZE

45. Step-by-Step Keyword Analysis
CONSOLIDATE
SEGMENT
EXTRAPOLATE
CONSIDER
COMPILE
ANALYZE
My Spread Sheet:
Pluralsight’s Exercise Files
FINALIZE

46. Keyword Research Forever

47. Key Take Aways
ALLOW THE DATA TO
DECIDE THE PATH A
CAMPAIGN SHOULD GO
YOU ARE ONLY AS
GOOD AS YOUR DATA -VERIFY EVERYTHING
DEEP ANALYSIS WILL
HELP YOU UNEARTH
KEYWORD GEMS
DILIGENT KEYWORD
RESEARCH IS THE
FOUNDATION OF SEO

48. SEO Fundamentals
In Depth Keyword Research (Part 2)
Paul Wilson
http://search.cx
paul@search.cx