1. Technology used throughout research
and planning and production work

2. Adobe premiere elements
This was the editing software our group used throughout the production of our trailer. It has allowed us
to create a successful and conventional trailer for our genre due to the numerous amounts of tools that it
had available. It is clear that this software has helped us as it allowed us to create more appealing lighting
for our trailer. This is because it allowed us to use the effect tool and select the effect ‘tint’ which meant
that we were able to make the footage darker or lighter if we wished. From this we were able to make the
footage darker creating a sense of low key lighting which was a convention for the genre.
Adobe also allowed us to use the conventional transitions which are known in horror trailers such as fade
to black and straight cuts. This made our production successful as we were able to select the transitions
tool and select ‘dip to black’ to which we selected and then dropped into the timeline where we wanted
to move on through the story. By doing this it meant that we were able to make a cohesive piece which
would be conventional and appealing to the target audience of this genre.
It also allowed us to speed up the action that was taking place so the clip was on a shorter amount of
time to help create the sense of fast paced editing. We achieved this by selecting ‘time stretch’ which
therefore allowed us to increase or decrease the time by certain percentages. This therefore allowed our
production to be successful as it meant that we could follow a convention such as fast paced editing
which would keep the audience gripped and interested in the trailer.
Adobe also made it easier for our group to transfer our production onto YouTube as we were able to save
it as a direct file. To which then would save to our computer and would be in the correct format to enter it
into YouTube. This therefore was successful as it was quick and easy, allowing more time to be spent on
other parts of our production work and meant we were able to display our work on a larger format to
gain a larger target audience.

3. We used this camera and camcorder to record the footage for our
trailer and the images my several ancillarys. The camcorder allowed
us to create various shots such as hand held, high angle and tracking
as it was more light weight and was safe due to the band. This made
our production successful as it helped in making the footage seem
more realistic and made the trailer more engaging for the audience.
Both the camera and the camcorder that we used allowed us to use
the grid method which meant we were able to correctly place
characters along the eye line view. This helped improve our
production and make it more successful as the footage would vary in
size/the audience could take in the surroundings and the events that
were happening to the characters at the same time.
The tripod allowed us to achieve steadier, cleaner shots and greater
footage quality which helped in making it more successful and
professional looking. The tripod was also lightweight which made it
easier for us to carry around our location and wasn’t an eye sore for
when used in our location. Therefore using the tripod made the filing
an more relaxed experience. Overall from using the tripod it enabled
us to produce better footage than without one and allowed us to
show improved camera handling skills within the group.

4. Word has been a great tool to use throughout my research and planning
process as I have been able to display my work in an ordered and correct
fashion which would be easily conveyed throughout. The use of word has
meant that I have be able to make several grids to help organise myself and
group to when we were going to film, take our ancillary photos and the
pros and cons of our ideas which has meant that we were fully prepared
and aware of what our jobs were. Word also has meant that I have been
able to select some varied amount of fonts which are suitable for my genre
as it provides a wide range of choice. Overall it is clear that this software
has benefitted me as I have become more organised in the research and
planning which therefore enabled me to produce a more professional and
conventional piece of work.
The use of PowerPoint has been successful as this software is again
somewhere I was able to be organised with my work and display it
professionally. The use of PowerPoint also made it easier for me to
transfer my photographs and written work directly onto my blog as I
was able to easily convert it into JPG. This meant I was able to display
my work in a variety of different ways e.g. by image which has made
my research and planning successful as you are expected to show your
work in this way. Overall this software has allowed me to produce
organised and structured work which would be read/seen clearly.

5. Audience Feedback
By using Survey Monkey I was able to send out questionnaires
to people who watch horror films to find out the demographic
and psychographic of our audience. From there we were able
to use characters that they could relate to and events that
would interest them. The age of our audience would range
from 16-44 so this would allow us to create an engaging,
exciting trailer which would appeal to our intended audience.
The method of using padlet worked well in helping me gain the
opinions and preferences of my audience easily. It gave me
improvements and helped me to identify the features that needed
work in order to make my production successful. By using this
throughout it meant I could find out what the audience liked and
disliked from my products and when I improved what they didn’t like
this meant my trailer and ancillary products were more conventional,
interesting and appealing to the audience.

6. By using YouTube was successful as it meant that we could
easily export the production from Adobe Premiere Elements
straight onto a saved file on the computer and onto YouTube.
By being able to do this it has meant that we were able to
have an easier way for our audience to view our trailer and
somewhere to give us audience feedback on about what they
liked and disliked about our production.
Another benefit of YouTube is that it is somewhere where an
actual trailer would be located on to help gain views and a
larger target audience. From this it would enable us to have a
greater experience of what it is like to have a trailer out on
the internet. Whilst actually gaining more of a target audience
as a larger amount of people were watching our trailer.
Overall it is clear that YouTube has been successful as it has
meant that it has been easy to show our production work to
other people and has allowed us to gain more of an
experience when distributing it out on the internet.