ProliferationThe socialisation of TVData DataDataThree strategies for TV businessDon’t panicExploit the digital potentialDe-regulate to competeStrategies for audience trackingFollow the content – cross platform measurementBeyond exposure – the measurement of TV’s ROIUnderstanding media brand impact
… of screens – … of content across platforms, locations and time – TV is everywhere: expected 90% of mobile traffic will be video by 2013.… of channels OTT distribution via IP… of touchpoints From 3 to 300 to 3 million channelsIP strengthens our bond with TVAdditive (out of home viewing, pvr viewing up, etc)
Recommendation and discovery creating new audiences, new revenue streams Connected TVs and virtual connections via second screen will work because they give control, participation, sharing, commentaryCollaboration.WatchingInteractingRecommendingSharingCommentingChatting
Our latest results, in partnership with Deloitte, indicate that in a broadband market such as the UK, nearly half of all adults will browse the web while watching tv.
Television has the power to bring people together. Now without spatial constraints.Connected TVs, facebook connect, and the mobile or tablet as social TV remote controller make this easier. Socialised TV enriches the user experience, builds live “event TV”Content owners can encourage and benefit from socialised TV: building audiences, extending reach, creating new revenue streams and building brands.
Familiar with classic sci-fi tv/radio/book?TV is a super-medium, driving content creation, setting the agenda for other media. Magazines, book sales, recorded music, social media conversations
Over 60% SEE tv as the ad format with the greatest impact on the (highlighting, persuading, influencing)The growth in viewing in 2009-10 was double the total number of hours on social networks.In our latest study, TV drives purchase, third only to in-store promotion and recommendation.Fueling the drive to live: points to new business models…
Summary:Producers need to make more money from new distribution platforms. New models are emerging for payment for content, micropayments for TV, . We see more money going into ‘contextual advertising’ (product placement, advertiser funded programming). We talk about behavioural targeting in a bit
Producers need to make more money from new distribution platforms. New models are emerging for payment for content, micropayments for TV, . We see more money going into ‘contextual advertising’ (product placement, advertiser funded programming). A multiplicity of business models requires a multiplicity of measurements.We talk about behavioural targeting in a bit
What is TV? Audience interaction extends beyond the viewing event - and presents a new measurement horizon for GfK and our clientsA multiplicity of business models requires a multiplicity of measurements.
What is TV? Audience interaction extends beyond the viewing event - and presents a new measurement horizon for GfK and our clientsA multiplicity of business models requires a multiplicity of measurements.
That TV in a digital world can increase its power as an effective advertising medium.The internet unlocks additional value in TV content, and will contribute to TV’s continued growth