1. Internet-televisionnew business possibilities for TVchannels

2. Evolution of content delivery measures 1 10 years ago 5 yearsago Today

3. Trends in television Operational efficiency and accessibility of content via different measures of delivery Growing choice of channels and content Segmentation ofaudience into smaller groups according to interests Growth of interest toamateur or semiprofessional content Increase ofpaying capacity of audience (24% of internet –users are ready to pay for content, source – FOM RF) 2

5. Smartphones (near 10 mlnof users in Russia);

6. TV set-top boxes (STB), media centers and game consoles;

8. Possibilities of implementation 5 Organization of independentInternet broadcasting; Use of possibilities of modernfree resources (youtube, rutube); Ordering oforganization ofinternet-broadcastingbyoutsourcing using services of CDN and/orcloud video service.

9. What isCDN? 6 Source ofcontent Content is transferred from the content source to CDNvideo network; Load distribution system divides load between serversofCDNvideo network; Content is delivered to end userfrom the nearest server. Load distribution system 2 2 3 3 1 1

10. Benefits ofCDN usage High accessibility of content by means of reiterative redundancy of servers; Highload capacity(up to 50 thdof simultaneous video translations); Highspeed of accesstocontentby means of approximation of CDN servers to end users. 7

13. Example of Internet broadcasting Vesti.RU (TV-channel «Россия-24»(Russia-24) 10

14. Example of Internet broadcasting (2) 11 Availability of TV channel in Internet Live broadcasting ofTV channel airandthe mostimportantevents on site Review of news videos and TV programs inrecordon site Application for Android andiPhone/iPad with possibility ofreview ofstreaming video Possibility of placement of video by televiwers Result: vesti.ru site – intop5 of Russian-language news sites (more than 500000 visitors per day)

15. Thank you for your attention!YaroslavGorodetskiygorod@cdnvideo.ru