effective business communication

1. CROSS-CULTURE COMMUNICATION By VENKATESAN.T

3. What is a culture? Culture is the "lens" through which you view the world. It is central to what you see, How you make sense of what you see, How you express yourself .

5. Cross Culture Communication Intercultural Communication is the process of sending and receiving messages between people whose cultural background could lead them to interpret verbal and non-verbal signs differently.

7. High Context and Low Context Cultures High Context Culture:- Cultures that rely heavily on non-verbal and subtle situational cues in communication. Low Context Culture:- Cultures that rely heavily on words to convey meaning in communication.

8. Eye Contact In some cultures, looking people in the eye is assumed to indicate honesty and straightforwardness; in others it is seen as challenging and rude.

11. How can the same Gestures be treated differently in different cultures

12. Blocks to Cultural Communication 1. Ethnocentrism : Inability to accept another culture's world view; "my way is the best." 2. Discrimination : Differential treatment of an individual due to minority status; actual and perceived; e.g., "we just aren't equipped to .Serve people like that." 3. Stereotyping : Generalizing about a person while ignoring presence of individual difference; e.g., "she's like that because she's Asian – all Asians are nonverbal."

13. 4.Cultural Blindness: Differences are ignored and one proceeds as though differences did not exist; e.g., "there's no need to worry about a person's culture 5.Cultural Imposition: Belief that everyone should conform to the majority; e.g., "we know what's best for you, if you don't like it you can go elsewhere." 6.Tone Difference : Formal tone change becomes embarrassing and off-putting in some cultures . Cont…

14. Improving Cross Culture Communication

16. DEVELOPING CROSS CULTURAL COMMUNICATION SKILLS "Tact is the ability to describe others as they see themselves.“ – Abraham Lincoln

18. Business is not a one day match Business in Today’s Scenario is not a “National Match” but is a “Olympics” , where there are International Players. Only that Individual / Company can survive which has done its homework well & developed its uniqueness.