twenty 4 - Digital Marketing Agency Melbourne

www.twenty4.com.au
Melbourne Sydney
a. 17b William Street, Cremorne VIC 3121 Australia a. Suite 1308, 109 Pitt St Sydney NSW 2000 Australia
p. +61 3 9005 0055 p. +61 2 8488 0055
f. +61 3 9011 9718 e. sydney@twenty4.com.au
e. melbourne@twenty4.com.au
‘/’/
We Live.
In a digital world. Offline we have offices in both Melbourne
and Sydney.
We Share.
Information and ideas with the people we work with.
We Form.
Partnerships. We get to know every business, their marketplace
and their customers.
We Think.
About trends, platforms and innovation.
We Do.
Digital Strategy, Creative, and Technology. We look after Web
Development, eCommerce, SEO, Social Media, and mobile.
We Move.
Across retail, corporate, government, entertainment and not-for-
profit brands and industries.
Digital Agency Melbourne and Sydney

www.twenty4.com.au
Melbourne Sydney
p. +61 3 9005 0055 p. +61 2 8488 0055
Discovery
Goals and Objectives / Market Research /
Competitor Analysis / Digital Strategy
A new website process starts by
understanding the business, goals,
consumers, brand strategy, user research
and how we best incorporate this into a
digital strategy. Consideration will also be
given to how this new development will
affect or streamline internal process’ within
the organisation.
Information Architecture
& UX
Wireframes / User Experience
Discovery stage has allowed us to start
considering the best possible experience
for a user. It has formed the basis for the
site structure, layout and how the user will
interact and navigate through the end
product. This website needs to be as
intuitive as possible and allow for unique
scenarios of people’s needs, computer
knowledge, browsing environments and habits. This step is often overlooked or undervalued, but is
paramount in setting the tone for overall success.

www.twenty4.com.au
Melbourne Sydney
p. +61 3 9005 0055 p. +61 2 8488 0055
Design
UI / Prototyping / Graphic Design
With a clear blueprint plan, we can get to
the part that everybody loves – the visual
process of look and feel. The knowledge
from the Discovery / Information
Architecture and User Experience planning
stage is used to conceptualise the design
and user interface. Prototyping and
graphic design are the key tangible
aspects of this stage.
Development
HTML / CSS / Javascript / PHP / CMS /
Browser Compatibility
This stage of the project is where we the
design is brought into a web browser an
interactive, clickable version of the website
is created. This is the most time intensive
aspect and involves coding, development
and back-end CMS, EDM and Social
integration.
The focus of this stage is the develop the
working website, integration with backend systems, while considering user interaction and cross
browser functionality. twenty4specialise in standards-based development as well as in the
implementation with a number of CMS systems, that will bring the most out of the site with
dynamic content and interaction.

www.twenty4.com.au
Melbourne Sydney
p. +61 3 9005 0055 p. +61 2 8488 0055
Training, Testing & Go
Live
Face to Face / Training Videos / Goals
Checklist
Training is performed as face to face
training that is tailored to the website
administrator and specific CMS setup. The
website training session is recorded for
future reference. A follow up is done to
ensure the website administrator is
comfortable with updating all aspects of
the website.
Metric Analysis
ROI / Google Analytics / Customer
Conversion / Goals & Funnels / Custom
Dashboard
Once the digital presence has been
launched to the world, it’s essential to future
success to review the performance and
engagement. A good digital presence can
only achieve greatness after launch when
we can see how people are using the site. It
also allows us to make informed decisions
together about future enhancements. We look at entry points, popular content and other
strategies to make sure that both you and users are getting the best web experience possible.

www.twenty4.com.au
Melbourne Sydney
p. +61 3 9005 0055 p. +61 2 8488 0055
Ongoing Support
Phone / Email / Project Management
System
The time after the website is live is as
important as the build up period. The
internet does not stay still. We like to revisit
the project online to see what we have
learnt as well as introducing new
technology or ideas that might help grow
the website and online presence. The
twenty4 team manage feedback efficiently
through our web based project management system ensuring prompt response times, as well as
transparency to all stakeholders.

www.twenty4.com.au
Melbourne Sydney
p. +61 3 9005 0055 p. +61 2 8488 0055
Why Does Digital
Marketing Matter?
Digital marketing is promoting your products,
services, and other offers online. This is done
popularly by the majority of entrepreneurs all
over the world in this modern day and time. The
traditional way of advertising is not enough to
generate success anymore since technology
offers more advantages and potentials to all
businesses and their customers. Below are
some of the things that the digital marketers
monitor:
 Positive and negative publications
about their clients in the World Wide
Web.
 What and how often something is
viewed.
 Contents that work and don't work for
the website.
 The traffic that directs to the website.
Its is very important that consumers can gain
access to your online niche to acquire
information at any time since most of them are
busy. Your digital firm can make your website
work 24/7 so that people from all over the
world, from different time zones will find it
convenient to check on your domain. In this
contemporary world, the World Wide Web is
the place where most people hangout. This is
where they shop, do business transactions, and
find entertainment due to convenience, and the
time, money, and effort that they can save.
How do you find a digital firm?
 You can ask your reliable sources like
your family, friends, and colleagues.
These people can tell you directly all the
positive and negative factors of the firm
that they know.
 You can search the internet for digital
firms that operate in your country. The
nearer they are the better since
meeting them in person and
communicating with them easily is very
important in doing business.
 You can contact the people behind your
favorite website and ask them about
their digital agency.
Here are the features that your digital
marketing agency can offer:
 SEO or Search Engine Optimization
 PPC or Pay Per Click
 Social Media Advertising
 Web Design and Development
 Digital Strategy
 eCommerce
 Mobile Commerce
 Secure Payment Methods
 Sales Reporting
 Website Hosting

www.twenty4.com.au
Melbourne Sydney
p. +61 3 9005 0055 p. +61 2 8488 0055
 Online Project Management and
Collaboration
 Reputation Management
Find a team of specialists who can understand
your culture and goals. You can find a digital
firm that will be able to work well with the level
of service that your company requires. Make
sure to find one that suits that size of your own
business. Know their background and their
experience in the field so that you can
determine if they are the right firm for you.
Know who you will be working with by taking
time to meet them and have a personal
conversation. This will help you determine the
kind of people they are. Build a good working
relationship with them so that you can generate
success smoothly. Work as a team.
Modern Businesses Need
the Help of a Digital
Marketing Agency
We live in a digital age and every business
owner can never make his business thrive on his
own without the guidance of a credible digital
marketing agency. If you are a business owner
and you have quality products and superb
services that deserve to be known worldwide,
you need a group of professionals that can help
you create a name in the internet. This move
can be a good ladder to success in this modern
day and time.
Acquire Rewarding Marketing Expertise
You may be the best entrepreneur in town but
handling online marketing is too broad for a
single person to handle. You need people who
are experts in different aspects of online and
offline marketing so that you can get the
attention of your target audience and covert
them into your regular customers. How can
they do this for your company?
Your digital staff can create a good reputation
for your company.
 They can conduct surveys that ask the
right questions to your prospective
customers so that they will know
exactly how to plan an effective
strategy for your success.
 They can attract the right audience and
make more people turn their attention
to your offers.
 They can greatly increase you profits
due to the success of your campaign.
What Kind Of Specialists Can Help Your Firm?
 SEO Specialist – SEO or Search Engine
Optimization specialist can help your
online niche acquire good rankings in
major search engines in the World Wide
Web.
 Web Developer and Designer –
Your web developer can create an
interactive and user-friendly website for
your company so that your online
visitors can easily shop and get

www.twenty4.com.au
Melbourne Sydney
p. +61 3 9005 0055 p. +61 2 8488 0055
information about your products and
services. They can make it look
attractive and able to cater various
visitors from different time zones. They
have the skills in eCommerce web
design which is a very important
element of a successful online business.
 Content Strategist – You need a
specialist who can ensure all the
content related requirements of your
website. They can make sure that your
visitors will acquire satisfaction from
reading all the contents in your digital
niche.
 Copywriter – You need a specialist who
can generate good words, audio scripts,
and advertising visuals for your
products and services so that you can
make visitors understand and know
your products, offers, and business
culture very well.
 Project Manager – You need a
professional who can manage your
projects efficiently and responsibly. He
should be able to ensure the progress
and success of every project that you
will have for your company.
 Creative Director – You need a
professional who can focus on creativity
and innovation for you company so that
you can always provide your customers
and visitors with fresh offers.
Things to Consider
Before Hiring a Digital
Marketing Agency
Modern entrepreneurs understand that the
need of incorporating technology in their
business on this day and time is very crucial.
Hiring a credible digital marketing agency is not
a confusing decision at all since this will bring
loads of success to their company.
The main ingredient of a thriving business
is digital assistance. This will include having a
responsive website, fluid web design, SEO or
Search Engine Optimization and other services
that can be attained from having digital
assistants. There are things to consider in your
business before hiring your cyber aid. Read on
and learn more.
1. Find a digital company that caters businesses
just like yours in terms of size, products, and
budget. You may find so many digital firms in
your area but each of them has its own
specializations. If you are a sprouting business,
you might not want to approach a big company
that can help you thrive online since most of
them have bigger offers in terms of service that
are more suitable to big companies as well.
Make a wise decision in this one so that you can
save cash on this aspect.
2. Make sure to hire a company that will be
committed in working for you. Take time to sit
and talk with the people that you want to hire if
they can cope with the level of service that you

www.twenty4.com.au
Melbourne Sydney
p. +61 3 9005 0055 p. +61 2 8488 0055
require.
3. Do a research about the firm that you want
to hire. Know their culture and their
capabilities. It is also very important to know
what their previous clients can say about them.
Their opinion will help you determine that kind
of people they are. Happy customers will
indicate that they have successfully done their
job. Know if they are able to do things done on
time since late completion of projects can also
mean delay of your profits.
4. Know the people who will be composing your
digital team. Attitude is very important since it
will direct your relationship with one another. A
good working relation ship can lead to success
as well. Both you and your team of specialists
must understand each other's culture so that
you can work smoothly.
5. Know how much cash you will have to pay for
their service and discuss matters about it to
avoid future problems. Some firms have flexible
payment rates and dates. When it comes to
payments, do what you can to have a
transparent transaction.
What Can You Get When You Have A Digital
Firm At Your Back?
 Better communication to people or
prospective customers.
 Increased traffic to your domain.
 Brand popularity.
 Superb business system and organized
plans.
 More potential for your business.
 Increased profits.
 Save time, money, and effort in
advertising and production.

twenty 4 - Digital Marketing Agency Melbourne

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twenty 4 - Digital Marketing Agency Melbourne