2. Mom Study 2013: Online Safety
Who was Involved?
Composed based on data
from 01.01.2013 – 03.08.2013
943 Participants
7,000 Panelists
100% Female
The “Mom Study 2013” is based on
qualitative and quantitative research and
was conducted with more than 900
momSpotters® throughout the United
States during the month of March of 2013.
This report is available for download at
www.buzzmg.com/reports.
Survey fielded online
21-30
31-39
40-49
50-55
Ages 21-55
13%
33%
42%
12%
3. Mom Study 2013: Online Safety
Location
CA
10%
Rest
of
the
USA
27%
NY
12%
FL
4%
NJ
5%
NC
4%
TX
4%
IL
12%
MI
5%
GA
OH
6%
4%
PA
7%
4. Mom Study 2013: Online Safety
Community
Rural
12%
City
35%
Suburbs
53%
5. Mom Study 2013: Online Safety
Ethnicity
Hispanic
Mixed
2%
10%
Caucasian
70%
African
American
14%
Asian
American
4%
6. Mom Study 2013: Online Safety
Marital Status
Divorced
9%
Single
9%
Married
69%
DaSng
1%
In
a
relaSonship
12%
7. Mom Study 2013: Online Safety
Masters
Degree
12%
Education
Doctorate
1%
High
school
Diploma
31%
Bachelors
Degree
36%
Associates
Degree
20%
8. Mom Study 2013: Online Safety
Employment
50%
24%
16%
4%
employed
full-‐Sme
4%
2%
employed
unemployed
employed
employed
a
fullSme
part-‐Sme
part-‐Sme
full-‐Sme
homemaker
from
home
from
home
9. Mom Study 2013: Online Safety
Household Income
45%
30%
15%
5%
1%
Less
than
$8,000
$8,000
-‐
$33,000
1%
3%
$33,000-‐
$82,000
-‐
$170,000
-‐
More
than
I
don't
$82,000
$170,000
$370,000
$370,000
want
to
specify
10. Mom Study 2013: Online Safety
Number of Children
37%
25%
22%
9%
3%
One
Two
Three
Four
Five
3%
Six
11. Mom Study 2013: Online Safety
Age of Children
54%
57%
43%
23%
21%
11%
Infant:
0-‐12
Toddler:
1-‐2
Child:
3-‐7
Months
yrs
Tween:8-‐12
Teen:13-‐19
Young
Adults:
20-‐30
12. Mom Study 2013: Online Safety
Children’s Residence
90%
4%
With
me
full
Sme
With
me
the
majority
of
the
Sme
2%
With
me
part
of
the
Sme
4%
Outside
of
my
home,
independently
13. Mom Study 2013: Online Safety
Does your child have a laptop
or television in their
bedroom?
Laptop
Television
Yes
45%
No
55%
No
41%
Yes
59%
14. Mom Study 2013: Online Safety
My child belongs to:
49%
43%
8%
No
social
networks
1-‐2
social
networks
More
than
3
social
networks
15. Mom Study 2013: Online Safety
Do you monitor your child’s
online activity?
75%
25%
Yes
No
16. Mom Study 2013: Online Safety
I talk to my kids about online
safety every ____:
34%
24%
20%
11%
Day
Week
Month
12%
Never
-‐
they're
I
don't
talk
to
too
young
my
children
about
online
safety
17. Mom Study 2013: Online Safety
I began talking to my kids
about online safety when they
were____ :
41%
27%
22%
10%
Younger
than
6
years
old
6-‐9
years
old
9-‐12
years
old
Older
than
12
18. Mom Study 2013: Online Safety
I see the biggest risk for my
kids online as___:
54%
33%
13%
Predators
Cyberbullies
Inappropriate
content
19. Mom Study 2013: Online Safety
Do you feel that you are able
to protect your kids online?
69%
31%
Yes
No
20. Mom Study 2013: Online Safety
I use parental controls for my
child’s____:
76%
54%
38%
31%
12%
Computer
Cell
phone
Tablet
device
E-‐reader
TV
21. Mom Study 2013: Online Safety
Key Findings
Moms are split on many issues but agree on
one important thing monitoring their child’s
online activity(75%). According to Moms, 59%
of their kids have a television in their room, and
45% have a laptop in their room.They also
reported that 57% of their kids use social
media.
Moms are proactive about protecting their
children online as 78% stated they talk to their
kids at least once a month. Some Moms are
talking to their kids about online safety
weekly(34%) and others daily(20%). They usually
start talking to kids between ages six and
nine(41%), but some(27%) start before age six.
Moms see predators (54%) as the biggest risks to their kids online
even more so than inappropriate content(33%) and cyber-bullies
(13%). Nevertheless, 69% of Moms feel that they can protect their
kids online.
22. Contact Us
Buzz Marketing Group
1515 Market St.
Suite 1810
Philadelphia, PA 19102
215.399.5679
www.buzzmg.com
