BuzzMG sits down with Millennials from all over the nation to talk about their financial stability, their employment situations, and their opinions on the economy.
2. Millennials Study 2014
What Millennials Really Think About Finance
Who was Involved?
Composed based on data
from 1.1.2014 – 1.22.2014
431 Participants
3,000 Panelists
64% Female
36% Male
Buzz Marketing Group’s Millennials Study
2014 is based on qualitative and
quantitative research conducted with more
than 400 buzzSpotters® throughout the
United States during the month of January,
2014.This report is available for download
at www.buzzmg.com/reports.
Survey fielded online
18-22
23-26
27-31
32-35
Ages 18-35
21%
17%
31%
31%
3. Millennials Study 2014
What Millennials Really Think About Finance
Location
NY
16%
Rest
of
USA
40%
CA
14%
IL
9%
GA
6%
PA
FL
5%
4%
TX
6%
4. Millennials Study 2014
What Millennials Really Think About Finance
Ethnicity
Mixed
4%
Hispanic
12%
Asian
American
8%
Black
16%
White
60%
5. Millennials Study 2014
What Millennials Really Think About Finance
Marital Status
Single
25%
Married
40%
DaPng
6%
In
a
relaPonship
29%
6. Millennials Study 2014
What Millennials Really Think About Finance
Education
Doctorate
2%
Masters
Degree
12%
Bachelors
Degree
43%
High
school
diploma
27%
Associates
Degree
16%
7. Millennials Study 2014
What Millennials Really Think About Finance
Employment
A
full-‐Pme
home
maker
13%
Unemployed
3%
Working
part-‐Pme
13%
A
student
11%
Self-‐
employed
7%
Working
full-‐
Pme
53%
8. Millennials Study 2014
What Millennials Really Think About Finance
Household Income
39%
17%
18%
12%
11%
2%
Less
than
$8,000
$8,000
-‐
$33,000
1%
$33,000-‐
$82,000
-‐
$170,000
-‐
More
than
I
don't
$82,000
$170,000
$370,000
$370,000
want
to
specify
9. Millennials Study 2014
What Millennials Really Think About Finance
From whom do you receive
financial assistance?
23%
11%
6%
3%
Family
Government
Friends
Charity
/
Non-‐
profits
3%
Religious
OrganizaPons
10. Millennials Study 2014
What Millennials Really Think About Finance
Which percentage of your
income is disposable?
28%
25%
22%
13%
8%
5%
0%
-‐
10
%
10-‐
20%
20%-‐30%
30%
-‐
40%
40%
-‐
50%
More
than
50%
11. Millennials Study 2014
What Millennials Really Think About Finance
When you have
extra money,
what do you do
with it?
(Select all that apply)
14. Millennials Study 2014
What Millennials Really Think About Finance
Do you invest in stocks or
bonds?
Stocks
Bonds
Yes
32%
Yes
44%
No
56%
No
68%
15. Millennials Study 2014
What Millennials Really Think About Finance
Do you have a credit card?
78%
22%
Yes
No
16. Millennials Study 2014
What Millennials Really Think About Finance
Do you feel financially secure?
Yes
46%
No
54%
17. Millennials Study 2014
What Millennials Really Think About Finance
Do you record how much you
are spending?
66%
34%
Yes
No
18. Millennials Study 2014
What Millennials Really Think About Finance
Are you saving for retirement?
57%
43%
Yes
No
19. Millennials Study 2014
What Millennials Really Think About Finance
Key Findings
54%
of
Millennials
reported
that
at
least
20%
of
their
income
is
disposable
91%
of
Millennials
save
extra
money
compared
to
54%
who
invest
78%
of
Millennials
have
a
credit
card
Only
46%
of
Millennials
feel
financially
secure
57%
of
Millennials
are
saving
for
rePrement
20. Contact Us
Buzz Marketing Group
132 Kings Highway
East Suite 202
Haddonfield, NJ 08033
856.433.8579
Fax: 856.520.8581
www.buzzmg.com