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Millennials Study 2014
What Millennials Really Think About Finance	


02.17.14
Millennials Study 2014	

What Millennials Really Think About Finance	


Who was Involved?
Composed based on data
from 1.1.2014 – 1.22.2014	

431 Participants	

3,000 Panelists	

64% Female	

36% Male	


Buzz Marketing Group’s Millennials Study
2014 is based on qualitative and
quantitative research conducted with more
than 400 buzzSpotters® throughout the
United States during the month of January,
2014.This report is available for download
at www.buzzmg.com/reports.	


Survey fielded online	


18-22
23-26
27-31
32-35

	

	

	

	


Ages 18-35	

	

	

	

	

	

	

	

	


	

21%	

	

17%	

	

31%	

	

31%
Millennials Study 2014	

What Millennials Really Think About Finance	


Location
NY	
  
16%	
  

Rest	
  of	
  USA	
  
40%	
  

CA	
  
14%	
  

IL	
  
9%	
  
GA	
  
6%	
  

PA	
   FL	
  
5%	
   4%	
  

TX	
  
6%	
  
Millennials Study 2014	

What Millennials Really Think About Finance	


Ethnicity
Mixed	
  
4%	
  
Hispanic	
  
12%	
  

Asian	
  
American	
  
8%	
  

Black	
  
16%	
  

White	
  
60%	
  
Millennials Study 2014	

What Millennials Really Think About Finance	


Marital Status
Single	
  
25%	
  
Married	
  
40%	
  
DaPng	
  
6%	
  
In	
  a	
  
relaPonship	
  
29%	
  
Millennials Study 2014	

What Millennials Really Think About Finance	


Education
Doctorate	
  
2%	
  
Masters	
  
Degree	
  
12%	
  

Bachelors	
  
Degree	
  
43%	
  

High	
  school	
  
diploma	
  
27%	
  

Associates	
  
Degree	
  
16%	
  
Millennials Study 2014	

What Millennials Really Think About Finance	


Employment
A	
  full-­‐Pme	
  
home	
  maker	
  
13%	
  

Unemployed	
  
3%	
  
Working	
  
part-­‐Pme	
  
13%	
  

A	
  student	
  
11%	
  
Self-­‐
employed	
  
7%	
  
Working	
  full-­‐
Pme	
  
53%	
  
Millennials Study 2014	

What Millennials Really Think About Finance	


Household Income
39%	
  

17%	
  

18%	
  
12%	
  

11%	
  
2%	
  

Less	
  than	
  
$8,000	
  

$8,000	
  -­‐	
  
$33,000	
  

1%	
  

$33,000-­‐	
   $82,000	
  -­‐	
   $170,000	
  -­‐	
  	
   More	
  than	
   I	
  don't	
  
$82,000	
   $170,000	
   $370,000	
   $370,000	
   want	
  to	
  
specify	
  
Millennials Study 2014	

What Millennials Really Think About Finance	


From whom do you receive
financial assistance?	


23%	
  

11%	
  
6%	
  
3%	
  

Family	
  

Government	
  

Friends	
  

Charity	
  /	
  Non-­‐
profits	
  

3%	
  

Religious	
  
OrganizaPons	
  
Millennials Study 2014	

What Millennials Really Think About Finance	


Which percentage of your
income is disposable?	

28%	
  
25%	
  
22%	
  

13%	
  
8%	
  
5%	
  

0%	
  -­‐	
  10	
  %	
  

10-­‐	
  20%	
  

20%-­‐30%	
  

30%	
  -­‐	
  40%	
  

40%	
  -­‐	
  50%	
  

More	
  than	
  
50%	
  
Millennials Study 2014	

What Millennials Really Think About Finance	


When you have
extra money,
what do you do
with it?
(Select all that apply)
Millennials Study 2014	

What Millennials Really Think About Finance	


#1

(91%)	


Save 	


#2

(86%)	


Spend
Millennials Study 2014	

What Millennials Really Think About Finance	


#3

(54%)	


Invest	


#4

(50%)	


Donate
Millennials Study 2014	

What Millennials Really Think About Finance	


Do you invest in stocks or
bonds?	

Stocks	
  

Bonds	
  

Yes	
  
32%	
  

Yes	
  
44%	
  
No	
  
56%	
  
No	
  
68%	
  
Millennials Study 2014	

What Millennials Really Think About Finance	


Do you have a credit card?	

78%	
  

22%	
  

Yes	
  

No	
  
Millennials Study 2014	

What Millennials Really Think About Finance	


Do you feel financially secure?	


Yes	
  
46%	
  
No	
  
54%	
  
Millennials Study 2014	

What Millennials Really Think About Finance	


Do you record how much you
are spending?	

66%	
  

34%	
  

Yes	
  

No	
  
Millennials Study 2014	

What Millennials Really Think About Finance	


Are you saving for retirement?	

57%	
  
43%	
  

Yes	
  

No	
  
Millennials Study 2014	

What Millennials Really Think About Finance	


Key Findings
54%	
  of	
  Millennials	
  reported	
  that	
  at	
  least	
  20%	
  of	
  their	
  income	
  is	
  
disposable	
  	
  
91%	
  of	
  Millennials	
  save	
  extra	
  money	
  compared	
  to	
  54%	
  who	
  invest	
  
78%	
  of	
  Millennials	
  have	
  a	
  credit	
  card	
  
Only	
  46%	
  of	
  Millennials	
  feel	
  financially	
  secure	
  
57%	
  of	
  Millennials	
  are	
  saving	
  for	
  rePrement	
  
Contact Us
Buzz Marketing Group 	

132 Kings Highway	

East Suite 202	

Haddonfield, NJ 08033	

856.433.8579	

Fax: 856.520.8581	

www.buzzmg.com

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Millennials Finance Study 2014

  • 1. Millennials Study 2014 What Millennials Really Think About Finance 02.17.14
  • 2. Millennials Study 2014 What Millennials Really Think About Finance Who was Involved? Composed based on data from 1.1.2014 – 1.22.2014 431 Participants 3,000 Panelists 64% Female 36% Male Buzz Marketing Group’s Millennials Study 2014 is based on qualitative and quantitative research conducted with more than 400 buzzSpotters® throughout the United States during the month of January, 2014.This report is available for download at www.buzzmg.com/reports. Survey fielded online 18-22 23-26 27-31 32-35 Ages 18-35 21% 17% 31% 31%
  • 3. Millennials Study 2014 What Millennials Really Think About Finance Location NY   16%   Rest  of  USA   40%   CA   14%   IL   9%   GA   6%   PA   FL   5%   4%   TX   6%  
  • 4. Millennials Study 2014 What Millennials Really Think About Finance Ethnicity Mixed   4%   Hispanic   12%   Asian   American   8%   Black   16%   White   60%  
  • 5. Millennials Study 2014 What Millennials Really Think About Finance Marital Status Single   25%   Married   40%   DaPng   6%   In  a   relaPonship   29%  
  • 6. Millennials Study 2014 What Millennials Really Think About Finance Education Doctorate   2%   Masters   Degree   12%   Bachelors   Degree   43%   High  school   diploma   27%   Associates   Degree   16%  
  • 7. Millennials Study 2014 What Millennials Really Think About Finance Employment A  full-­‐Pme   home  maker   13%   Unemployed   3%   Working   part-­‐Pme   13%   A  student   11%   Self-­‐ employed   7%   Working  full-­‐ Pme   53%  
  • 8. Millennials Study 2014 What Millennials Really Think About Finance Household Income 39%   17%   18%   12%   11%   2%   Less  than   $8,000   $8,000  -­‐   $33,000   1%   $33,000-­‐   $82,000  -­‐   $170,000  -­‐     More  than   I  don't   $82,000   $170,000   $370,000   $370,000   want  to   specify  
  • 9. Millennials Study 2014 What Millennials Really Think About Finance From whom do you receive financial assistance? 23%   11%   6%   3%   Family   Government   Friends   Charity  /  Non-­‐ profits   3%   Religious   OrganizaPons  
  • 10. Millennials Study 2014 What Millennials Really Think About Finance Which percentage of your income is disposable? 28%   25%   22%   13%   8%   5%   0%  -­‐  10  %   10-­‐  20%   20%-­‐30%   30%  -­‐  40%   40%  -­‐  50%   More  than   50%  
  • 11. Millennials Study 2014 What Millennials Really Think About Finance When you have extra money, what do you do with it? (Select all that apply)
  • 12. Millennials Study 2014 What Millennials Really Think About Finance #1 (91%) Save #2 (86%) Spend
  • 13. Millennials Study 2014 What Millennials Really Think About Finance #3 (54%) Invest #4 (50%) Donate
  • 14. Millennials Study 2014 What Millennials Really Think About Finance Do you invest in stocks or bonds? Stocks   Bonds   Yes   32%   Yes   44%   No   56%   No   68%  
  • 15. Millennials Study 2014 What Millennials Really Think About Finance Do you have a credit card? 78%   22%   Yes   No  
  • 16. Millennials Study 2014 What Millennials Really Think About Finance Do you feel financially secure? Yes   46%   No   54%  
  • 17. Millennials Study 2014 What Millennials Really Think About Finance Do you record how much you are spending? 66%   34%   Yes   No  
  • 18. Millennials Study 2014 What Millennials Really Think About Finance Are you saving for retirement? 57%   43%   Yes   No  
  • 19. Millennials Study 2014 What Millennials Really Think About Finance Key Findings 54%  of  Millennials  reported  that  at  least  20%  of  their  income  is   disposable     91%  of  Millennials  save  extra  money  compared  to  54%  who  invest   78%  of  Millennials  have  a  credit  card   Only  46%  of  Millennials  feel  financially  secure   57%  of  Millennials  are  saving  for  rePrement  
  • 20. Contact Us Buzz Marketing Group 132 Kings Highway East Suite 202 Haddonfield, NJ 08033 856.433.8579 Fax: 856.520.8581 www.buzzmg.com