Case study of The Guardian Anywhere, our Android app.

1. anywhere
James Hugman & Tom Hume
Hacks & Hackers, 8th September 2011
Monday, 12 September 11

2. Fetch the paper
while you sleep
Ready to read
in the morning
Monday, 12 September 11

3. Galleries & Articles
Monday, 12 September 11

4. Tags everywhere
Monday, 12 September 11

5. Foraging for news
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6. Customisation & personalisation
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7. What we learned.
Tags + SQL = Opportunities
Monday, 12 September 11

8. What we learned.
Android porting... meh.
menu
Need new
droidy
graphics
Monday, 12 September 11

9. What we learned.
dogfood ’dȯg-’füd vt:
1. to use what you build
Monday, 12 September 11

10. Launch.
Monday, 12 September 11

11. “Guardian Anywhere”
Android app is awfully good.
@cshirky - Clay Shirky
Hard to see how it could be
much better...
@dangillmor - Dan Gillmor
Monday, 12 September 11

12. 89,800 47.9%
total installs retention rating 4.6/5 (1327 ratings)
42,975 16,919 3,323,993
active installs daily copies total copies
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13. Proving the use case
Monday, 12 September 11

14. 4% 7%
12% 10%
7%
14%
59% 10%
5% 64% 2%
6%
Total Last 6m
Fatal error Speed Reliability Storage UI Positive
What we learned: reviews
Monday, 12 September 11

15. Monday, 12 September 11

16. Thank you
futureplatforms.com
Monday, 12 September 11