txtNation Webinar on Mobile Billing for Gambling. Going Mobile – Key Drivers Direct Billing and Premium SMS for Gambling Payforit for Gambling Business models successfully using Mobile Billing for Gambling

1. Webinars
2013

2. Mobile Gambling
Mobile Billing and Marketing
Strategies for Mobile
Gambling.
Presented by
Danny Marino Chief Business Development Officer
• Going Mobile – Key Drivers
• Direct Billing and Premium SMS for Gambling
• Payforit for Gambling
• Business models successfully using Mobile Billing for Gambling

3. Odds-on for Mobile Gambling
Mobile gambling is beginning to deliver and the growth in gross wagers has developed according to forecasts.
Despite economic downturn, gambling industry has witnessed rise in mobile transactions.
The UK is by far one of the most liberal, yet transparent and robust, markets of any major economy, strengthened by the
UK Gambling Act.
The mobile platform has inherent advantages.
Convenience is a key factor.
Enables access to a much wider audience compared to fixed desktop Internet services.
Mobile versions of service often demand players use some of their account through the desktop. This creates a barrier and
disrupts continued play, reducing potential revenues.
Registration and deposit making in the initial instance with new member acquisition is also made difficult if requesting for a
player to register and make a deposit using credit card on their mobile.
New member acquisition is going to be more immediate and impulsive on the mobile.

4. Developing a smarter payment strategy
that utilises the strengths of both payment
mechanisms
•Mobile network operator transaction fees may not be feasible for gambling and casino
operators to absorb
•It does enable better conversions in the first instance however and can be beneficial in
increasing new player acquisitions by utilising it as part of your signup process.
•Convert players using Payforit and you can then move them to credit card payments for
future deposits later.

5. “Many in the industry are already accepting the initial
higher transaction fee for mobile payments as part of their
marketing cost and benefiting from much higher new player
acquisitions on the mobile.”
PayforiIT Direct Mobile Payments vs. Credit Card
•Our statistics show that in countries where direct mobile billing s available,
conversion rates rise to 85%.
•This data surpasses every other available payment option – especially credit
cards, where the conversion rates can be as low as 7%.
•Simple usage makes direct billing conversion rates so high.
•This way, players don’t need to fill in any additional forms or leave additional
personal data that can discourage them from completing the payment.
Costs
•Using Payforit, direct billing conversion rates have been seen to rise to 85%!
•With credit cards, conversion rates are as little as 7%
•Payforit transaction fees: as low as 10%
•Credit card fees: approx. 3-4%

6. • A Mobile Payment Solution for Web and mobile services in the UK
• Mobile Network Operator (MNO) supported direct billing solution
• Officially certified and mandated as the only mobile payments option for
Web and mobile services in the UK.
• Enables ‘Pay by Mobile’ Direct Network Billing across all MNOs.
• Consistent payment UI and processing experience, which engages
customers with a familiar check-out environment.
• Payforit provides a secure and simple way to make online purchases with a
mobile device, charging the transaction amount to the mobile bill or Pay As
You Go (PAYG) credit balance.
Payforit 4 Overview

7. Payforit has been designed to support mobile
payments for:
•Websites + Mobile Websites
•In-app Purchasing for Mobile Apps – coming
soon under Payforit 4.1
The contents of payment pages are the same
for all merchants, presenting customers with
the same payment screen whatever the
participating mobile network.
By adopting this approach, the Payforit
scheme provides UK consumers with an
unprecedented level of consistency,
transparency and security.
Payforit 4 How does Payforit work?

8. •Web PIN / MO Web Opt-in Methods
•MSISDN forwarding: used on mobile sites to auto-
detect the customer’s mobile number, removing manual
entry requirements.
•Embedded payment screen options enabling a
same-page integration
•Customers do not leave your check-out environment
to make payment.
Payforit 4 Configuration benefits

9. Immediate delivery of promotional
message directly to a consumers handset.
Drive consumers direct to your mobile
services by containing a link inside the
SMS.
Target your marketing campaign by
sending to specific demographics, for the
best results.
Impulsive and immediate drive for mobile
registrations
SMS
Marketing
SMS messaging and data

10. In Summary:
Implement mobile payments to convert more registrations through mobile and increase access to deposit making.
Win first deposits from more consumers due to accessibility of mobile payments compared to credit card. Experience
more success in capturing previously ‘lost’ customers by making the registration and payment experience faster and
accommodating to an unbanked consumer base.
Employ a balanced signup and payment strategy which makes use of different payment mechanisms at different times
in a players journey. Introduce mobile payments alongside your already established CC strategies to ensure
1. you’re capturing more consumers, including the previously lost unbanked segment
2. increase the accessibility and ease of use of registration and first deposits on the mobile through 2 click mobile
payments, higher acquisition rates mean you get more players to loop back to later to switch to CC for further play.
Consider the higher transaction fee for mobile payments as a ‘marketing cost’.
Your long term return of having more player registrations will be greater.

11. Email: sales@txtnation.com
Danny Marino d.marino@txtnation.com
Tel: +44 (0)203 283 8828
www.txtnation.com
gateway.txtnation.com
txtNation LinkedIn Groups:
‘Payforit’
‘Direct Operator Billing’