Today’s consumers are mobile. They’re always on the go, sending and receiving messages of all types. As a merchant wishing to promote your services, or with the objective to improve the way in which you communicate with your customers, you can meet the increasing mobile expectations of your consumers by using SMS marketing. In this webinar from txtNation, you can find our how to get the most out of your bulk SMS marketing campaigns. These fundamentals provide a solid foundation for how to communicate with mobile subscribers appropriately and comfortably using SMS. Watch the presentation video: http://blog.txtnation.com/recorded-webinar-get-the-best-results-from-sms-marketing/

1. Get the Best Results from SMS Marketing
Webinars
2013

2. Get the Best Results from SMS
Marketing
•Benefits of SMS
•Adding value with SMS
•Marketing metrics
•HLR Lookups
•txtNation messaging
•Case studies
Hosted by
Patrick Macgougan
Digital Marketing Manager
Presented by
Danny Marino
Chief Business Development Officer

3. The personal communication
with an impact
•90% of texts from SMS campaigns read by recipients.
•Average response rates are 15-30%.
•It takes 90 minutes for the average person to respond to an email.
•It takes 90 seconds for the average person to respond to a text message.
•86% of consumers send or receive a text message every week.
•30% of consumers interact with a brand via text message. (US and EU market data)
•2.12 Trillion text messages are sent every year!
•Nearly 30% of Global households no longer own a land-line.
•Only 40% of consumers own smartphones (2011/12)
•Text messaging is still the largest mobile marketing channel by revenue (2011/12)
•Mobile SMS coupons are ten times more likely to be redeemed than traditional coupons.
•72% of consumers say they have seen a QR code, but nearly 30% do not know what it is.

4. The Benefits of bulk SMS
for business
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High Open Rate.
High Conversion Rate.
Reliable.
Short Messages.
Limitless Market Potential.
Green!
Projected for a momentous surge in 2013/14, every business is jumping in on what is
proving itself to be the most effective, immediate, targeted and cost-favoured
marketing strategy available.

5. Best Practice
SMS marketing and notifications should be about adding value – not just
creating noise.
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Provide above-and-beyond value.
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Consider the conversation.
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Do not disturb.
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Timing is critical.
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Provide value first, capture data second.
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Consider the total mobile experience.
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Collaborate to get the best content.
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Move to a dedicated (vanity) short code.
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Building out your SMS campaigns creates a huge
opportunity not only to engage consumers on their phones
but also to apply the insights you gain for your crosschannel campaigns.

6. SMS Marketing Metrics
• Delivery rate
• Open rate
• Opt-out rate
• Clickthrough rate
• Conversion rate

7. Once a customer has engaged
with a single mobile campaign
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how do you build brand loyalty and
continue to nurture the customer
lifecycle?
How can you make your mobile strategy
more personalized and less “batch and
blast’?
How can you keep your long-time app
users coming back for more?

8. HLR
• What is HLR Lookup?
• Why would you use it?
• Number Portability Discovery

9. txtNation Messaging

10. txtNation Messaging
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Technical integration
Non-Technical Bulk Push Module
Quality sends
Sender IDs
Quality Routes
Delivery reports (real-time)

11. Case Study #1:
txtLoan drives immediacy of loan requests through
use of SMS
• txtLoan wanted to use SMS as an easy way for
their customers to requests new short term
loans without the need for lots of paperwork.
• Their service: register to recieve a unique id
to request loans by sending a text message.
They also employed the use of SMS for
customer notifications and additional
marketing.
• Results: Increased traffic by 50%
• Findings: Consumers react well to being
engaged with by SMS.

12. Case Study #2:
Orbitz Uses SMS for Customer Loyalty and Engagement
• Orbitz launched OrbitzTLC Alerts as a means to engage
Orbitz customers, provide travel information including realtime updates, and to reinforce branding.
• Results: Hundreds of text requests were received on the
first day of the campaign. After two weeks, response rates
exceeded expectations.
• Findings: There was a significant number of opt-ins for
further messages from Orbitz.

13. Conclusions
• Metrics!
• SMS marketing and notifications are far out performing
other methods of communicating with new or existing
customers
• SMS is quite simply the only standardised, clear and
ubiquitous mobile technology which works for every
customer, every device.
• Keep your message clear and concise and above all
relevant!
• Think carefully about who you’re sending messages to,
the message and when, and what you expect the end
result to be.

14. Email: sales@txtnation.com
Danny Marino d.marino@txtnation.com
Tel: +44 (0)203 283 8828
www.txtnation.com
gateway.txtnation.com