lessons that I learnt through my journey in academic, in-house, and consulting agency. Shared during UX Indonesia Meetup in Jakarta on 24 August 2013

1. 9 UX LESSONS LEARNT FROM
ACADEMIC, IN HOUSE, AND AGENCY
Ketut Sulistyawati, PhD
Principle UX Consultant at Somia Consulting
sulis@somiaconsulting.com | @tyawati

2. academic

3. 1Know
human’s
physical
ability
Pic courtesy of The Measure of Man and Woman

4. Understand how
human process
information.
2
Pic courtesy of http://www.interaction-design.org/encyclopedia/human_computer_interaction_hci.html

5. Know the
methods
and when
to use
which.
3
Pic courtesy of http://www.team-consulting.com/wp-content/uploads/2013/04/AtoZ_open_P.jpg

6. in-house team

7. UX is more
than design.
It’s strategy.
4
Pic courtesy of http://www.etftrends.com/wp-content/uploads/2012/02/chess-strategy.jpg

8. 1% inspiration,
9% perspiration,
90% justification
- George Lois
5
Pic courtesy of http://thinkjarcollective.com/wp-content/uploads/2012/07/George-Lois-Profile-Photograph.jpeg

9. Control what you can,
influence what you can’t,
and let go of the rest.
Kim Goodwin
Designing for the Digital Age, p.694
6
Pic courtesy of http://www2.dataforeningen.no/yggdrasil/wp-content/uploads/sites/2/2013/02/kim_goodwin-slide.jpg

10. consulting agency

11. Empathy.
Not just to the customers,
but to the client, stakeholders,
and your own team.
7
Pic courtesy of http://www.adaptastraining.com/can-empathy-be-learned-one-to-consider-for-staff-training

12. Adapt quickly.
Think on your feet.
8
Pic courtesy of http://www.adaptastraining.com/can-empathy-be-learned-one-to-consider-for-staff-training

13. Be comfortable
with the
unknown.
9
Pic courtesy of http://gosmellthecoffee.com/files/2008/10/comfortzone.jpg

14. Thank you!
sulis@somiaconsulting.com |
@tyawati