2. In a constrained environment and needing new ideas? Design Thinking.. A new way…

3. What is “Design Thinking” anyway? Roger Martin, the Dean of Rotman Business School provides what might be the simplest and robust definition of design thinking… “ a way of approaching business problems in the same way that the designer approaches a design problem.” A designer is anyone who plots change for the better…

4. Key Principle: It is insight driven not data driven It begins with discovering unmet needs… & ends with creating new opportunities for clients/customers

5. Harsh Jawharkar, University of Chicago Business school

6. Begins with the Challenge Question? How do we…?

8. Step 1: Do some field work Understand their context Know your client

9. Watch

10. Listen What stories are being told?

11. Record and Document

12. Step 2: Analyze the results

13. Data, observations and stories

14. Create 3 Personas

19. 3. Ideate and prototype Artist: Peter Kiss, Vancouver

20. New possibilities

21. Collaborate and connect… Multi – discipline- unexpected solutions when people approach problems from different points of view

22. Draw it…

23. Collage it…

24. Create an Idea Wall…

25. Mind Map it…

26. Act it out

27. Step 4: Test the Idea

28. Pilot and get feedback Is it?

30. Designthinkingmind.com Dr. Bastiaan [email_address] +1 416 624 2094 New solutions New ideas New possibilities