This document outlines different types of experiences in delivering products: discovery experiences, packaging experiences, buying experiences, using experiences, and service experiences. For each experience, it provides brief descriptions and tips, such as using the right keywords for discovery, storytelling with packaging, understanding the user perspective and buying process, prioritizing usability for using experiences, and rewarding loyal customers for service experiences. The overall is to holistically consider all the touch points a user has with a product beyond just its core functionality.